Digital Strategy Manager - MNTN

OpenTalent; United States; On-site; USD 140,000 - 190,000; Full time

Job summary

MNTN is seeking a senior individual contributor to build and own the strategy behind the in-app customer experience. You’ll define the customer journeys and personas that shape how, when, and why we engage customers inside the product, then turn that strategy into messaging, campaigns, guidance, and release experiences that drive measurable outcomes.

Reporting to the Director of Digital Strategy & Engagement, this is a builder role.

Qualifications

• Senior IC capable of defining customer journeys and in-product engagement.
• Ability to translate strategy into actionable messaging and campaigns.
• Experience creating data-informed personas and targeting strategies.

Responsibilities

• Build and own the customer journey framework across onboarding to renewal.
• Develop data-informed personas from behavioral insights for targeting and messaging.
• Own in-app messaging channel: intake, prioritization, deployment, optimization, retirement of messages and guides.
• Design and launch targeted in-app campaigns driving onboarding, education, adoption and expansion.

Skills

Strategic thinking

Customer journeys

In-app messaging

Data-informed

Job description

At MNTN, we put our people first, full stop. This allows our company culture to be defined by our team members and their shared values, like trust, ambition, quality, radical honesty, and compassionate leadership. It’s why we all really love working for the Hardest Working Software in Television and also why we were named one of Ad Age’s Best Places To Work in 2026.

We pride ourselves on bringing unrivaled performance and simplicity to Connected TV advertising. Our self-serve technology makes running TV ads as easy as search and social, helping brands drive measurable conversions, revenue, site visits, and more. It’s what led MNTN to being named one of Fast Company’s Most Innovative Companies in 2023. You can learn more about us and everything we do by visiting https://mountain.com/ .

We’re committed to innovation that empowers, not replaces. At MNTN, AI is a tool for growth, enhancing efficiency while keeping a people-first approach. Our goal is to streamline workflows and drive new solutions—without compromising the human element that makes our company great.

So if wanting to do more, own more, and make a bigger impact comes naturally to you, then you may be the person we're looking for to join us in our next stage of growth.

The Digital Strategy & Experience team sits within MNTN’s Engineering organization and owns how customers experience our products beyond the core platform, from support that solves problems and AI that responds to in-product guidance and releases customers can understand and adopt with confidence.

We’re looking for a senior individual contributor to build and own the strategy behind MNTN’s in-app customer experience. You’ll define the customer journeys and personas that shape how, when, and why we engage customers inside the product, then turn that strategy into messaging, campaigns, guidance, and release experiences that drive measurable outcomes.

Reporting to the Director of Digital Strategy & Engagement, this is a builder role. We have the foundation of an in-app engagement practice in place; you’ll help turn it into a scalable, data-informed system that connects customer behavior, lifecycle stage, product moments, and business goals.

What you’ll do

• Build and own MNTN’s customer journey framework across onboarding, activation, adoption, expansion, and renewal, defining the moments and in-app experiences that move customers forward.
• Develop data-informed customer personas using behavioral and lifecycle insights, then translate them into targeting, messaging, and engagement strategies.
• Own the in-app messaging channel, including intake, prioritization, deployment, optimization, and retirement of messages, guides, and workflows.
• Design and launch targeted in-app campaigns that drive onboarding, education, feature adoption, and expansion, including vertical-specific experiences in partnership with Revenue teams.