Digital Strategist, Content and Marketing Strategy

Harvard University; Cambridge (MA); Hybrid; USD 85,000 - 110,000; Full time

Job summary

Harvard University seeks a Digital Strategist to lead the creation and management of digital content for email, social media, and web channels. You will oversee day-to-day management of the Harvard Alumni Association and College Alumni social channels, and drive cross-channel marketing with measurable impact.

You bring strong writing, editorial judgment, and video editing skills to elevate storytelling and alumni engagement across a global community.

Qualifications

• Excellent writing and editorial judgment.
• Strong visual instincts for digital storytelling.
• Experience managing social media channels and campaigns.
• Ability to develop cross-channel digital content.

Responsibilities

• Lead the day-to-day management of the HAA and HCA social media channels.
• Create and optimize short-form video content for social platforms.
• Develop cross-channel digital marketing assets and strategies.
• Collaborate with AA&D teams to elevate storytelling and alumni engagement.

Skills

Digital storytelling

Social media

Video editing

Content writing

Tools

Video editing software

Job description

Digital Strategist, Content and Marketing Strategy

• Full-time
• Work Format: Hybrid
• Harvard Job Function: Communications
• Salary Grade: 056
• Department: Alumni Affairs and Development
• FLSA Status: Non-exempt

By working at Harvard University, you join a vibrant community that advances Harvard's world-changing mission in meaningful ways, inspires innovation and collaboration, and builds skills and expertise. We are dedicated to creating a diverse and welcoming environment where everyone can thrive.

Alumni Affairs and Development is a dedicated team supporting Harvard’s advancement activity through front-line fundraising, alumni and volunteer engagement, technology, prospect management and research, business process, events, communications, and many other areas.

Our goal is to create an environment of respect that leverages the many talents, perspectives, and experiences of our employees; to deliver the strongest possible results by incorporating diverse perspectives into our daily work; and to make AA&D a great place to work for everyone. We strive to live our values of respect, inclusion, trust, collaboration, continuous improvement and innovation; and open communication and effective information sharing in our daily interactions and our work.

AA&D is comprised of the Faculty of Arts and Sciences (FAS) Development, Advancement Communications, Events & Donor Relations (ACED), University Development and Advancement Solutions (UDAS), the Harvard Alumni Association (HAA), and Office of Talent, Administration and Policy (OTAP).

As part of the Advancement Communications Content and Marketing Strategy (CMS) team within AA&D, the Digital Strategist leads the creation and management of digital content for email, social media, and web channels—including short-form writing, video, digital assets, and social media reels/stories. The Digital Strategist oversees and implements the day-to-day management of the HAA and Harvard College Alumni (HCA) social media channels. The role designs and executes cross-channel digital marketing assets and strategies that elevate storytelling, deepen alumni and donor engagement across a global community, and align with key HAA and FAS priorities. Bringing creative and innovative approaches to content development, the Digital Strategist ensures all digital touchpoints are cohesive, compelling, and measurable.

Reporting to the Senior Associate Director, Content and Marketing Strategy, the Digital Strategist is a versatile digital storyteller and marketer who strengthens AA&D’s overall digital presence. The role combines excellent writing, sharp editorial judgment, and strong visual instincts to advance awareness of Harvard news, initiatives, and resources while driving alumni participation in key University, HAA, and FAS programs.

Job‑Specific Responsibilities:

The Digital Strategist leads the day-to-day management of the HAA and HCA social media channels, reaching more than 260,000 followers with engaging written, visual, and multimedia content aligned with HAA and FAS content strategies. This position brings advanced short-form video editing skills to create and optimize video for social platforms and has a keen eye for capturing compelling moments on campus and at events that resonate with alumni audiences.

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