Digital Sales Manager

townsquaremedia; Tuscaloosa (AL); On-site; USD 65,000 - 95,000; Full time

Job summary

Townsquare Media Group & Townsquare Ignite is seeking a Digital Sales Manager to lead digital revenue growth in the Tuscaloosa market. You will align broadcast and digital offerings into integrated programs, coach local sellers, and win strategic opportunities with clients.

In this role you will own digital strategy, guide Account Executives, and collaborate with leadership to optimize performance across Townsquare Ignite and our owned digital properties, while maintaining strong broadcast

Qualifications

• 3+ years of sales management experience in digital and/or broadcast media.
• Extensive experience selling digital marketing solutions including Programmatic, Search, Social, Video, and OTT/CTV.
• Proven track record of driving digital revenue growth and exceeding sales targets.
• Strong understanding of full-funnel digital marketing strategies and performance metrics.
• Experience setting, tracking, and enforcing sales KPIs and revenue goals.
• Demonstrated success in consultative selling and complex deal execution.
• Excellent communication, presentation, and proposal development skills.

Responsibilities

• Own and drive digital revenue growth for the market, with a strong emphasis on digital solutions.
• Develop and execute a digital-forward sales strategy that aligns broadcast and digital into integrated programs.
• Set, track, and hold the team accountable to digital and total revenue goals, pipeline activity, and KPIs.
• Lead by example in selling complex digital and integrated campaigns, assisting Account Executives with high-impact opportunities.
• Drive new business development while expanding and retaining key accounts.
• Serve as the digital subject matter expert for the market.
• Lead adoption and mastery of full-funnel digital solutions including Programmatic, Search, Social, Video, OTT/CTV, and Owned & Operated digital.
• Analyze campaign performance and reporting to guide optimization, renewals, and incremental revenue growth.
• Translate performance data into clear, compelling insights for clients and sellers.
• Recruit, retain, and develop top-performing sales talent.
• Coach and train Account Executives on consultative selling, digital strategy, and solution-based presentations.
• Maintain a strong in-field presence, participating in client and prospect meetings alongside sellers.
• Set and enforce daily, weekly, and monthly activity, pipeline, and performance standards.
• Represent Townsquare as a trusted marketing partner to key clients, agencies, and community stakeholders.
• Monitor competitive activity and evolving market trends to identify growth opportunities.
• Act as a key member of the local leadership team.

Skills

Sales leadership

Digital marketing

Programmatic

Search advertising

Social advertising

Video/OTT/CTV

Analytics & reporting

Consultative selling

Client relationships

Job description

Digital Sales Manager

*This is a full-time, in-office opportunity. *

Why Townsquare Media Group & Townsquare Ignite:

Townsquare is a media, entertainment, and digital marketing solutions company dedicated to serving small and mid-sized markets across the U.S. We own and operate 354 radio stations and more than 400 local websites across 74 markets , including trusted Tuscaloosa Stations..

We combine the power of local media with best-in-class digital solutions to help businesses grow-offering everything from broadcast and digital advertising to SEO, web design, and programmatic marketing .

Founded in 2010, Townsquare Ignite is the fastest-growing revenue and profit driver of Townsquare Media, offering a powerful suite of digital solutions that includes owned and operated digital properties, a proprietary programmatic advertising platform, and an in-house demand and data management platform powered by first-party data. Our all-in-one 360° advertising technology and DSP-agnostic trade desk provide access to all major ad exchanges and more than 250 billion impressions per day. Campaigns run across desktop, mobile, apps, connected TV, search, and social -supported by advanced targeting, white-glove service, and a full-service in-house creative team-giving sellers the tools, scale, and support to win and grow digital business.

The Digital Sales Manager Opportunity:

Do you love helping businesses grow through modern, results-driven marketing? Are you a sales leader who thrives in digital and knows how to elevate teams through strategy, coaching, and execution? This is a rare opportunity to lead a local market as a Digital Sales Manager, owning digital revenue growth while also leading and supporting broadcast sales performance.

At Townsquare, we are redefining local media by combining the power of trusted radio brands with industry-leading digital marketing solutions. We're looking for a hands-on leader with deep digital sales expertise to accelerate growth across Townsquare Ignite and Amped (digital on our owned and operated properties), while maintaining strong broadcast fundamentals.

The Digital Sales Manager serves as the senior revenue leader for the market, responsible for driving total market performance with a digital-first mindset. This role blends digital strategy, team leadership, and client-facing sales execution. You will act as the market's digital authority-guiding sellers, partnering with clients, and leading complex, integrated deals-while also overseeing broadcast sales activity.

Responsibilities:

Digital & Revenue Leadership

• Own and drive digital revenue growth for the market, with a strong emphasis on Townsquare Ignite and Amped solutions
• Develop and execute a digital-forward sales strategy that aligns broadcast and digital into integrated, results-based programs
• Set, track, and hold the team accountable to digital and total revenue goals, pipeline activity, and KPIs
• Lead by example in selling complex digital and integrated campaigns, assisting Account Executives with high-impact opportunities
• Drive new business development while expanding and retaining key accounts

Digital Strategy & Expertise

• Serve as the digital subject matter expert for the market
• Lead adoption and mastery of full-funnel digital solutions including Programmatic, Search, Social, Video, OTT/CTV, and Owned & Operated digital
• Analyze campaign performance and reporting to guide optimization, renewals, and incremental revenue growth
• Translate performance data into clear, compelling insights for clients and sellers

Team Leadership & Development

• Recruit, retain, and develop top-performing sales talent
• Coach and train new and existing Account Executives on consultative selling, digital strategy, and solution-based presentations
• Maintain a strong in-field presence, participating in client and prospect meetings alongside sellers
• Set and enforce daily, weekly, and monthly activity, pipeline, and performance standards

Market & Community Leadership

• Represent Townsquare as a trusted marketing partner to key clients, agencies, and community stakeholders
• Monitor competitive activity and evolving market trends to identify growth opportunities
• Act as a key member of the local leadership team

Qualifications:

• 3+ years of sales management experience in digital and/or broadcast media
• Extensive experience selling digital marketing solutions including Programmatic, Search, Social, Video, and OTT/CTV
• Proven track record of driving digital revenue growth and exceeding sales targets
• Strong understanding of full-funnel digital marketing strategies and performance metrics
• Experience setting, tracking, and enforcing sales KPIs and revenue goals
• Demonstrated success in consultative selling and complex deal execution
• Excellent communication, presentation, and proposal development skills
• Radio or broadcast experience is a plus, but not required
• Website and owned-and-operated digital sales experience a plus
• Valid Driv