Digital Sales Manager

TEGNA; Atlanta (GA); On-site; USD 85,000 - 125,000; Full time

Benefits offered by this job

Health insurance

PTO

Paid holidays

Job summary

TEGNA's WXIA/WATL-TV is seeking a Creative Multi-Market Digital Sales Manager to drive digital revenue across markets. You will lead a team of Account Executives and Account Managers, develop strategies, coach staff, and win new business across multiple markets.

The role emphasizes data-driven decision making, proficiency with analytics and ad tech, and building strong client relationships; reporting to the General Manager, you will oversee performance and align with market objectives.

Qualifications

• 3-5 years digital sales and account engagement experience with 2 years of team management.
• Track record of achieving or exceeding sales goals in digital media/advertising, including OTT.
• Proven leadership to develop teams with elite sales and customer service skills.

Responsibilities

• Create, develop, and own strategies for generating and achieving digital revenue goals for the market.
• Recruit, retain, and train top-performing sales and support talent on selling TEGNA’s digital products.
• Lead and develop a team of direct reports including an Account Executive and an Account Manager, with dotted line reports.
• Support staff with ride-along coaching, client meetings, proposals, and acting as SME on digital solutions.
• Identify market potential through lead generation and qualification.
• Analyze each account to create and maximize ideal marketing executions and complete business activity reports and forecasts.
• Develop strong relationships with local clients and manage key accounts with the team, ensuring top-shelf service.

Skills

Digital sales

Team leadership

Strategic planning

Client relationship management

OTT & digital advertising

Tools

MS Office

Google Analytics

Salesforce

Wide Orbit Sales

Wide Orbit Traffic

Tableau

Comscore

Job description

About TEGNA

TEGNA Inc. helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.

WXIA WATL-TV TEGNA's NBC/MNTV affiliate, is looking for a creative Multi-Market Digital Sales Manager (MMDSM) to join a top-performing sales team. You will be responsible for growing digital revenue with core and new business. As the Multi-Market Digital Sales Manager, you will manage and develop the digital sales skills and knowledge of the Account Executives and Account Managers and build strategies to win over clients within their markets. You also oversee performance and hold your team accountable for the achievement of their individual digital goals to achieve the collective objectives.

Current driver's license and ability to operate news gathering vehicle to and from various locations is required.

This position reports to the General Manager.

Responsibilities

• Create, develop, and own strategies for generating and achieving digital revenue goals for the market.
• Recruit, retain, and effectively train top-performing sales and support talent on how to sell TEGNA’s large portfolio of digital products.
• Lead and develop a team of direct reports consisting of an Account Executive, an Account Manager, and manage dotted line reports.
• Supports sales staff with ride-along coaching, participating in client meetings, developing proposals, and acting as the subject matter expert on digital solutions.
• Identify market potential through lead generation and qualification.
• Analyze each account to create and maximize ideal marketing executions for clients, and complete appropriate business activity reports and forecasts as required.
• Develop strong relationships with local clients, manage key local accounts with your team and ensure top-shelf service is provided to all accounts.
• Review and adjust metrics to monitor sales/market share changes.

Requirements

• 3-5 years of successful digital sales and account engagement experience with 2 years of team management experience.
• Track record of successfully achieving or exceeding sales goals in digital media advertising industry, including OTT, within fast-changing, dynamic environments.
• Established leadership skills and demonstrated ability to develop teams with elite sales and customer service skills.
• Strategic thinker and disciplined executor comfortable developing and making recommendations to senior management.
• Strong presenter and communicator with internal and external customers and partners.
• Possess the ability to build an inclusive and positive work culture to foster success for the sales team.
• Proficiency with MS Office, Google Analytics, Wide Orbit Sales, Salesforce, Wide Orbit Traffic & Wide Orbit Analytics, ComScore, Matrix, Media Monitors, Tableau, and qualitative data.
• Ability to handle multiple tasks and projects effectively under deadline pressure, and able to promptly adapt to changing priorities and goals.
• Ability to effectively solve problems.

The position is bonus-eligible, subject to the terms of the respective plan.

Benefits

TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.

Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.

Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.

TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.

• Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.

EEO Statement

TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email [e-mail]