Digital Product Manager, Commerce

Hill's Pet Nutrition; Overland Park (KS); On-site; USD 110,000 - 155,000; Full time

Benefits offered by this job

Comprehensive benefits

Paid time off

Retirement plan with matching

Job summary

Hill's Pet Nutrition is seeking a Digital Product Manager, Commerce to own and optimize direct-to-consumer digital experiences. You will lead strategy, roadmap, and P&L, collaborating with marketing, finance, supply chain, and IT to drive growth and conversion.

The role requires a Bachelor’s degree and 5+ years in DTC/ecommerce, with proven experience in paid media, affiliate/influencer marketing, and SEM; Shopify Plus experience is preferred.

Qualifications

• Bachelor’s degree required.
• 5+ years of experience in Direct to Consumer strategy/merchandising and/or extensive commerce experience.
• Proven track record managing a platform that leverages digital marketing activation elements, specifically managing/overseeing paid advertising, paid social, affiliate/influencer marketing, and paid search (SEM).

Responsibilities

• Strategic Planning and Vision: Provide business leadership into the agile sprint planning prioritization process. Articulate the business strategy and guide the product roadmap to maximize growth.
• Innovation & Results: Responsible for identifying solutions and achieving successful results via direct-to-consumer owned properties, focusing on revenue growth & insights generation.
• Ecommerce & Marketing Execution: Manage on-platform execution of new SKUs, SKU changes, and SKU discontinuations; manage promotion strategy with cross-functional teams, including Shopify Plus as core platform.
• Operational Excellence: Partner with key cross-functional stakeholders to ensure projects are launched on-time and on-budget; collaborate with Customer Service and Supply Chain for inventory and shipping accuracy.
• Consumer Data Analysis and Insights: Analyze consumer data to generate actionable insights to enhance the consumer experience; use Google Analytics, Concentrix and other tools to identify optimization opportunities.
• Digital Marketing Activation: Lead paid advertising, paid social, SEM, and influencer programs to drive brand discovery and customer acquisition.

Skills

Direct-to-Consumer strategy

Digital marketing activation

Cross-functional collaboration

Education

Bachelor's degree

Tools

Shopify Plus

Job description

No Relocation Assistance Offered

Job Number #173131 - Overland Park, Kansas, United States

Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!

Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values-Caring, Inclusive, and Courageous, we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.

At Hill's we have a purpose to transform the lives of millions of pet families through pioneering innovation, science-led nutrition, and the best and brightest people. If you're interested in work that matters, fueled by passion for pets, we invite you to apply.

Founded more than 75 years ago with an unwavering commitment to pet nutrition, Hill's mission is to help enrich and lengthen the special relationships between people and their pets. Our decades of science and research guide us in creating nutrition that’s a step ahead so pets and pet parents can enjoy every day together. As the US #1 Veterinarian recommended pet food brand, knowledge is our first ingredient with 220+ veterinarians, PhD nutritionists and food scientists working to develop breakthrough innovations in pet health.

Digital Product Manager, Commerce

The Digital Product Manager, Commerce is responsible for developing, managing, and executing digital experiences for Hill's Pet Nutrition direct to consumer experiences. This role will own a P&L and be responsible for scaling, expanding, and optimizing its digital presence. A key focus of this role is the strategy and execution of digital marketing activations—including paid media, social, and influencer channels to drive high-quality traffic and conversion.

Responsibilities

• Strategic Planning and Vision: Provide business leadership into the agile sprint planning prioritization process. Articulate the business strategy and guide the product roadmap to maximize growth. Create business input into requirements to ensure efficiency and quality of implementation for new web experiences.
• Innovation & Results: Responsible for identifying solutions and achieving successful results via direct-to-consumer owned properties, focusing on revenue growth & insights generation. Communicate clearly and deliver innovative results in a timely, self-driven manner under established deadlines.
• Ecommerce & Marketing Execution: Manage on-platform execution of new SKUs, SKU changes, and SKU discontinuations. Manage promotion strategy in conjunction with finance, accounting, supply chain, and IT teams. Assist in launching and expanding into new digital properties working with Shopify Plus as the core ecommerce platform.
• Operational Excellence: Partner with key cross-functional stakeholders to ensure projects are launched on-time and on-budget. Work closely with Customer Service to deliver outstanding service and Supply Chain to ensure adequate inventory levels and accurate shipping estimates.
• Consumer Data Analysis and Insights: Generate actionable insights by analyzing consumer data to continuously enhance the consumer experience. Utilize sources such as Google Analytics, Concentrix, and other insights platforms to identify areas for improved execution within the Direct-to-Consumer (DTC) channel and in collaboration with other Hill's Commercial partners.
• Digital Marketing Activation: Lead the execution of performance marketing strategies, including paid advertising and paid search (SEM). Manage paid social campaigns and affiliate/influencer programs to drive brand discovery and customer acquisition.

Required Qualifications

• Bachelor’s degree
• 5+ years of experience in Direct to Consumer strategy/merchandising and/or extensive commerce experience.
• Proven track record managing a platform that leverages digital marketing activation elements, specifically managing/overseeing paid advertising, paid social, affiliate/influencer marketing, and paid search (SEM).

Preferred Qualifications

• Experience working closely with development teams in an agile methodology.
• Extensive experience with eCommerce platforms, specifically Shopify Plus.

Compensation And Benefits

Salary Range $109,600.00 - $155,000.00 USD

Pay is determined based on experience, qualifications, and location. Salaried employees may also be eligible for discretionary bonuses, profit-sharing, and long-term incentives for Executive-level roles.

Benefits: Salaried employees enjoy a comprehensive benefits package, including medical, dental, vision, basic life insurance, paid parental leave, disability coverage, and participation in the 401(k) retirement plan with company matching contributions subject to eligibility requirements. Additional benefits include a minimum of 15 vacation/PTO days (hourly employees receive a minimum of 120 hours) and 13 paid holidays (vacation days are prorated based on the employee's hire date within the calendar year). Paid sick leave is adjusted based on role and location in accordance with local laws. Detailed information regarding paid sick leave entitlements will be provided to employees upon hiring and may be subject to adjustments based on changes in legislation or company policies.

Our Commitment to Inclusion

Our journey begins with our people-developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.

Equal Opportunity Employer

Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.

For additional Colgate terms and conditions, please click here.