Digital PR Manager

Ignite Visibility; San Diego, Northern (CA, KY); Hybrid; USD 85,000 - 130,000; Full time

Job summary

Ignite Visibility, a nationally recognized digital marketing agency based in San Diego, seeks a Digital PR Manager to own link-building and online visibility for client campaigns. You’ll bridge traditional PR and technical SEO to earn high-authority backlinks and drive measurable organic growth.

Join a collaborative, high-performance team where relationships, trend spotting, and persuasive writing directly impact client bottom lines.

Qualifications

• 3-4 years of proven experience in PR or SEO link building, with a portfolio of earned placements.
• Experience using outreach platforms and tools to find and connect with reporters.
• Experience with Ahrefs, SEMrush, or similar tools to evaluate link opportunities is a plus.
• Exceptional written and verbal communication skills; you can write a pitch that gets opened and read.
• Strong task and project management skills to juggle multiple clients and campaigns simultaneously.

Responsibilities

• Earn High-Value Links: Develop and execute outreach campaigns to secure authoritative editorial mentions and backlinks.
• Build Reporter Relationships: Prospect, vet, and cultivate meaningful relationships with journalists, editors, and bloggers.
• Craft Compelling Pitches: Write customized, newsworthy email pitches that resonate with reporters and publications.
• Develop Story Angles: Collaborate with internal teams to formulate data-driven story ideas and content.
• Manage the Full Cycle: From initial research to securing placements and reporting on KPIs.
• Communicate with Impact: Provide timely updates to clients and internal stakeholders about earned media value.

Skills

Link building

Outreach platforms

Communication

Organization

Tools

Ahrefs/SEMrush

Job description

Job Title: Digital PR Manager (SEO Development Strategist)
Location: Remote (USA)
Department: Digital Public Relations / SEO
Employment Type: Full-Time

About Us:

Ignite Visibility is a nationally recognized, award-winning digital marketing agency headquartered in sunny San Diego. Named the #1 SEO Company in the US and a multiple-time Inc. 5000 honoree, we are a fast-growing powerhouse dedicated to delivering explosive results for the world's top brands. We are looking for a strategic, creative, and highly organized Digital PR Manager to own the link-building and online visibility component of our client campaigns.

The Role:

This is not your traditional PR role. We are looking for a link-building expert who understands that in the digital age, media mentions are the ultimate ranking signal. You will be the bridge between traditional public relations and technical SEO, responsible for crafting compelling narratives that earn high-authority backlinks and drive measurable organic growth.

You will join a collaborative, high-performance team where your ability to build relationships, spot trends, and secure placements directly impacts our clients' bottom lines. If you have a nose for news, a talent for persuasive writing, and a proven track record of earning links that move the needle, we want to talk to you.

What You'll Do:

• Earn High-Value Links: Develop and execute strategic outreach campaigns designed to secure authoritative editorial mentions and backlinks for a diverse portfolio of clients.

• Build Reporter Relationships: Prospect, vet, and cultivate meaningful relationships with journalists, editors, and bloggers across various industries.

• Craft Compelling Pitches: Write customized, newsworthy email pitches that cut through the noise and resonate with specific reporters and publications.

• Develop Story Angles: Collaborate with internal teams to formulate data-driven story ideas, article topics, and creative content that publications want to feature.

• Manage the Full Cycle: From initial research and prospect list building to securing the placement and reporting on KPIs, you will own the process.

• Communicate with Impact: Provide timely updates to clients and internal stakeholders, and clearly communicate the value of earned media in the context of overall SEO goals.

Who You Are:

You are a seasoned self-starter with 3-4 years of experience at the intersection of PR and SEO. You are obsessed with details, organized to a fault, and thrive on the thrill of securing a hard-to-get placement. You bring a positive attitude, a sense of humor, and a proactive approach to every campaign.

Required Qualifications:

• Link Building Expertise: 3-4 years of proven experience in PR or SEO link building, with a portfolio of earned placements.

• Outreach Mastery: Experience using outreach platforms and tools to find and connect with the right reporters.

• Technical Familiarity: Experience with Ahrefs, SEMrush, or similar tools to evaluate link opportunities is a significant plus.

• Superior Communication: Exceptional written and verbal communication skills; you can write a pitch that gets opened and read.

• Organizational Prowess: Strong task and project management skills to juggle multiple clients and campaigns simultaneously.

Why Ignite Visibility?

We don't just talk about growth; we invest in it. Here, you'll find a culture that values your contributions and supports your career trajectory.

• Award-Winning Culture: Named a "Best Place to Work" in San Diego (2017, 2020, 2025).

• Proven Industry Leaders: Two-time Landy Award Winner (Search Marketer of the Year & Best Paid Search Initiative) and recognized as one of the Fastest-Growing Private Companies in San Diego (2016-2020) and the Inc. 5000 (2017-2020), 2022-2025.

• Flexible Work Environment: Fully remote workforce with the option to collaborate in our sunny San Diego office.

• Career Development: Company-sponsored professional development and clear advancement potential.

The Package:

• Competitive Compensation

• Comprehensive Health: Full health and dental coverage.

• Financial Wellness: 401(k)-retirement plan with a generous employer match.

• Work-Life Balance: Flexible work schedules, generous paid vacation (including your birthday and extra time off around major holidays).

• Growth Potential: Real opportunities for employee advancement in a fast-growing company.

Ignite Visibility is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, disability, sex, age, ethnic or national origin, marital status, sexual orientation, gender identity or presentation, pregnancy, genetics, veteran status or any other status protected by state or federal law.