Digital & Performance Lead (Social Media, Email, Paid Ads)

So Much Good; South Carolina; Remote; USD 80,000 - 110,000; Full time

Benefits offered by this job

Health insurance

IRA with company match

Paid time off

Remote with flex-time

Company laptop

Holidays

EAP

Job summary

So Much Good is seeking a Digital & Performance Lead who owns paid, social and email for a portfolio of 10 credit union clients. You will work side by side with a Strategy Lead who owns the relationship and the roadmap. Our email operations specialist handles the builds; you bring the strategy, the creative and the copy.

This isn’t a “push the buttons” role. Campaigns don’t just go out here; they perform. You’ll monitor results, optimize across platforms, and communicate insights with clarity.

Qualifications

• 3+ years of hands-on paid media management at an agency or in-house.
• Track record of improving campaign performance with measurable results.
• Ability to create social content (copy, Canva graphics, short video).
• Strong writing to craft engaging posts and email content.
• Familiarity with GA4, conversion tracking, and explaining numbers clearly.

Responsibilities

• Plan, launch and manage paid campaigns on Meta, Google and other platforms: budgets, targeting, creative testing and day‑to‑day optimization.
• Create social content for clients: posts, captions, simple graphics and short video that people actually stop for.
• Write email copy and plan email campaigns, working with our email operations specialist who builds and sends them.
• Act on performance during a campaign, not just in the recap.

Skills

Paid media management

Copywriting

Analytics (GA4)

Workflow documentation

Social content creation

Tools

Canva

GA4

HubSpot

Meta Ads

Google Ads

Job description

At So Much Good, we believe if you care the best, you get the best. Caring for clients. Caring for coworkers. Caring for our business. And when we do this well, the results are engaging, empowering and transformative. The ideal candidate would have these qualities:

• Proactive – Confident, assertive and diplomatic, our best employees are problem solvers. They are self-motivated, perform tasks with enthusiasm and efficiency, and demonstrates sound judgement. Completing assignments in a timely and accurate manner starts with demonstrating good listening skills and compassion.
• Detail‑Oriented – Establishing trust and rapport with clients and coworkers comes by being conscientious of the true meaning teamwork. Teamwork can only happen when the team has greater perspective, and that can only be gained with high‑level details. Top performers at So Much Good take pride in proper planning and processing accuracy.
• Organized/Time Management — At So Much Good, employees need to have the ability to manage multiple responsibilities in a fast‑paced environment. Working independently as well as collaboratively in a team setting is a must. Solid organization skills prevent feelings of overwhelm – both in the office and at home – and show we care for ourselves, the team, and our clients.
• Passionate – Our people are motivated and inspired by the value proposition of their work. Collectively, as a team, we are enthusiastically helping credit unions foster real economic and social change for their communities. If we don’t love what we do, we will never achieve the goals that we set for ourselves, our company, or the credit unions we serve.
• Communicative — We value high levels of quality communication. This means understanding the personality styles of our teammates and clients. An empathetical mindset is key to productivity, morale, and team unity. Employees are expected to speak‑up, ask questions, listen intently and be respectful in‑person or across communication platforms.

Position Summary:

Reports to the Director of Strategy & Growth · 8 a.m.–5 p.m. Eastern · No travel

Credit unions were built to serve people, not to disappear quietly. At So Much Good, we help them become impossible to ignore, grow with intention, and avoid becoming someone else’s merger headline. We’ve been doing it since 2004.

We’re looking for a Digital & Performance Lead who is a paid media pro first and a content creator second. You’ll own paid, social and email for a portfolio of about 10 credit union clients, working side by side with a Strategy Lead who owns the relationship and the roadmap. Our email operations specialist handles the builds; you bring the strategy, the creative and the copy.

This isn’t a “push the buttons” role. Campaigns don’t just go out here; they perform. And when they don’t, you’re the one who notices first.

What you’ll own

Execution and optimization

• Plan, launch and manage paid campaigns on Meta, Google and other platforms: budgets, targeting, creative testing and day‑to‑day optimization
• Create social content for your clients: posts, captions, simple graphics and short video that people actually stop for
• Write email copy and plan email campaigns, working with our email operations specialist who builds and sends them
• Act on performance during a campaign, not just in the recap

Performance and reporting

• Set up tracking correctly before anything launches
• Build dashboards that make sense to people who don’t live in dashboards
• Turn data into clear insights: what happened, why, and what to do next
• Spot problems before the client or the strategist has to ask

Systems and automation

• Keep ad accounts, pixels, conversion tracking and analytics clean and connected
• Build simple automations and workflows that remove manual work, and document them so others can run them
• Recommend tools that solve real problems, and push back on ones that don’t

Operational discipline

• Document setups, workflows and decisions, so nothing lives only in your head
• Stay ahead of platform changes so they don’t catch the team off guard
• Give your Strategy Lead context with every handoff, not just output

What you bring Must‑haves

• 3+ years of hands‑on paid media management at an agency or in‑house; you’ve owned budgets, targeting and results on Meta and Google Ads
• A track record of improving campaign performance, and the numbers to show it
• The ability to create social content, from copy to simple graphics (Canva or similar) and short‑form video
• Strong writing: you can write a social‑stopping post or an email people open and click
• Comfort with GA4 and conversion tracking, and the ability to explain what the numbers mean in plain English
• The discipline to document your work so someone else could pick it up tomorrow

Nice‑to‑haves

• Experience marketing credit unions, banks or another regulated industry
• Meta and Google Ads certifications
• Experience with programmatic, LinkedIn or connected TV advertising
• Experience with HubSpot or another email/marketing automation platform
• Experience juggling a portfolio of 8–12 clients at once

How we work

We’re senior‑led on purpose. The people clients meet are the people doing the thinking, and we don’t scale by adding layers. In practice, you’ll work directly with your Strategy Lead and our creative team, close to the clients, with real ownership of results. We don’t skip strategy, create busywork, or confuse motion with momentum. Impressions don’t pay the bills. Growth does.

What we offer

• Company‑paid health, dental and vision insurance (100% of employee coverage)
• Simple IRA with a company match
• 15 days of PTO a year, plus one more for every year you’re here, and paid holidays
• The third Friday of every month off
• Employee Assistance Program: confidential support whenever you need it
• Fully remote with flex‑time options. Core hours are 8 a.m.–5 p.m. Eastern, with no travel.
• A company‑provided laptop
• Cross‑training across paid, social and email, so you grow into a full‑stack performance marketer
• Work that keeps community‑owned financial institutions independent

So Much Good is an equal opportunity employer. We welcome applicants of every background and do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status or any other protected characteristic.