Digital & Performance Designer

Fi; New York (NY); On-site; USD 85,000 - 120,000; Full time

Benefits offered by this job

Time to Recharge

Top-Notch Health Coverage

Wellness Perks

Dog-Friendly Office

Give Back to the Pups

Free Fi Membership

Friends & Family gifting

Job summary

Fi is seeking a Digital & Performance Designer to own the look, feel, and performance of paid and organic social assets and email creative. You will turn briefs into scroll-stopping content across Meta and other platforms, and craft visuals for our email marketing program.

This hands-on role requires design for performance, collaboration with brand and growth teams, and the ability to deliver multiple iterations with data-backed insights.

Qualifications

• 3+ years of experience in digital design with paid and/or organic social creative and email design.
• Proven experience designing performance-driven creative for Meta Ads (Facebook/Instagram).
• Strong static design skills for social and email formats.
• Comfort with performance data and creative testing frameworks.

Responsibilities

• Design static creative for paid social campaigns (Meta/Instagram; potential TikTok, Pinterest).
• Collaborate on visuals for organic social channels and email marketing assets.
• Translate campaign goals and performance data into new concepts and iterations.

Skills

Digital design

Paid social design

Email design

Performance data

Time management

Collaboration

Education

Bachelor's degree in design

Tools

Adobe Photoshop

Adobe Illustrator

Figma

Canva

Premiere Pro

After Effects

CapCut

Klaviyo

Braze

Iterable

Job description

Welcome to Fi.
We’re a passionate team from Square, Google, Oura, Peloton, Uber, and more working to transform the human-pet relationship. Our mission? Develop cutting-edge technology to revolutionize what it means to be a pet parent. The pet industry remains firmly stuck in the past and we are here to change that. Fi is leveraging our team's talent and expertise to improve the lives of millions of pets in the U.S. Real-time location tracking, activity, sleep and behavior monitoring - and that's just the beginning.

Welcome to Fi.
We’re a passionate team from Square, Google, Oura, Peloton, Uber, and more working to transform the human-pet relationship. Our mission? Develop cutting-edge technology to revolutionize what it means to be a pet parent. The pet industry remains firmly stuck in the past and we are here to change that. Fi is leveraging our team's talent and expertise to improve the lives of millions of pets in the U.S. Real-time location tracking, activity, sleep and behavior monitoring - and that's just the beginning.
The most exciting aspect of our work? Bridging the communication gap between pets and humans. Imagine a world where everyone knows how their pet feels in real time and how to keep their best friend in good shape. That's the future we're building at Fi.
If you're someone who thrives in innovative, collaborative work environments and feels strongly about helping pets live longer, better lives, Fi could be the perfect fit. Join us in our pursuit of the "impossible," or as we call it here "let me find a way," to redefine the future of pet ownership together.

Fi is looking for a Digital & Performance Designer!

We're looking for someone to own the look, feel, and performance of our paid and organic social assets and email creative. You'll turn campaign briefs into scroll-stopping, on-brand static content across Meta and beyond, plus the visuals behind our email marketing program. This is a hands-on, high-output role for someone who knows great design has to convert, not just look good, and has the performance data to back it up.

What You’ll Do:

• Design static creative for paid social campaigns (primarily Meta/Instagram, with potential expansion to TikTok, Pinterest, and other platforms), optimized to drive clicks, sales, and engagement
• Partner on the visual output for organic social channels, keeping content fresh, on-brand, and platform-native
• Design email marketing assets, campaign graphics, banners, product features, and promotional layouts, in collaboration with lifecycle/email marketing
• Partner closely with brand and growth teams to translate campaign goals, briefs, and performance data into new creative concepts and iterations
• Build and maintain a steady cadence of A/B creative variants (copy, layout, color, format) to support ongoing testing and optimization
• Maintain brand consistency across all social and email touchpoints while adapting creative to platform-specific best practices and specs
• Stay current on social and paid media creative trends, platform format changes, and competitor creative strategies
• Manage multiple projects and deadlines in a fast-paced, iterative marketing environment
• Handle light video editing: trimming, captions, simple animations, and repurposing existing footage to supplement static-first output
  

What You’ll Bring:

• 3+ years of experience in digital design, with a portfolio showing paid and/or organic social creative and email design
• Proven experience designing performance-driven creative for Meta Ads (Facebook/Instagram), you know what stops the scroll and what drives action
• Strong static design skills: layout, typography, color, and composition for social and email formats
• Comfort working with performance data and creative testing frameworks; you can speak to what worked and why
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator) and/or Figma; Canva familiarity a plus
• Light video editing/motion skills (Premiere Pro, After Effects, CapCut), not required to be an expert, but comfortable putting together simple edits
• Strong understanding of platform-specific creative specs and best practices (Meta, Instagram, TikTok, email)
• Excellent time management and the ability to juggle multiple briefs and deadlines at once
• A collaborative mindset, comfortable taking feedback from marketing, brand, and leadership stakeholders and iterating quickly
• Experience designing for a DTC or subscription/membership brand
• Comfortable using AI to generate and edit content
• Familiarity with pet, tech hardware, or wearables categories
• Basic motion graphics or animation skills
• Experience with email platforms (Klaviyo, Braze, Iterable) and/or Meta Ads Manager
  

Why You’ll Love Us:

• Time to Recharge: Enjoy flexible PTO to take the breaks you need
• Top-Notch Health Coverage: We’ve got your back (and teeth and eyes) with full medical, dental, and vision insurance
• Wellness Perks: Free access to One Medical, Kindbody, and Talkspace to keep you feeling your best
• Dog-Friendly Office: Bring your pup to work — they’re part of the team, too
• Give Back to the Pups: Make tails wag with a $500 annual donation to a dog charity of your choice through our BarkBack Program
• Free Fi Membership: Your furry best friend(s) get all the benefits of a Fi collar, on us!
• Love for Friends + Family: Share the Fi magic with loved ones through our gifting program

Fi is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Fi makes hiring decisions based solely on qualifications, merit, and our needs at the time.

The anticipated base salary range for this position is $85,000-$120,000. Actual compensation will vary based on multiple factors, including skills, experience, market conditions, and role scope, which may evolve during the hiring process. As a fast-growing Series B startup, Fi evaluates compensation opportunistically to align with the right candidate. This role is also eligible for equity compensation.