Digital Optimization Specialist (CRO Focus)

Oowlish; United States; Remote; USD 70,000 - 110,000; Full time

Job summary

An innovative company is on the lookout for a skilled CRO Specialist to enhance conversion rates across digital platforms. This role involves developing strategies to optimize website performance, analyzing user behavior, and collaborating with various teams to drive growth. With a commitment to a nurturing work environment, the company offers flexible remote work options, competitive compensation, and numerous perks, including career growth opportunities and international projects. Join a vibrant team and make a significant impact in the world of e-commerce optimization!

Benefits

Home Office

Flexible Hours

Competitive Compensation

Career Growth Plans

International Projects

Oowlish English Program

Fitness Program

Internet Allowance

Anniversary Bonus

Pet Adoption Incentive

Qualifications

• 5+ years of experience in CRO or digital optimization.
• Hands-on experience with e-commerce platforms, especially Shopify.
• Deep understanding of SEO and analytics tools.

Responsibilities

• Develop and implement CRO strategies for website performance.
• Analyze user behavior and conversion data using analytics tools.
• Collaborate with design and marketing teams on testing hypotheses.

Skills

CRO (Conversion Rate Optimization)

E-commerce Optimization

SEO Best Practices

Analytical Skills

Communication Skills

Education

Bachelor's Degree in Marketing or Related Field

Tools

Google Analytics

Hotjar

Crazy Egg

Shopify

Optimizely

VWO

Google Optimize

Job description

Join Our Team

Oowlish, one of Latin America's rapidly expanding software development companies, is seeking experienced technology professionals to enhance our diverse and vibrant team.

As a valued member of Oowlish, you will collaborate with premier clients from the United States and Europe, contributing to pioneering digital solutions. Our commitment to creating a nurturing work environment is recognized by our certification as a Great Place to Work, where you will have opportunities for professional development, growth, and a chance to make a significant international impact.

We offer the convenience of remote work, allowing you to craft a work-life balance that suits your personal and professional needs. We're looking for candidates who are passionate about technology, proficient in English, and excited to engage in remote collaboration for a worldwide presence.

We seek a CRO Specialist with a strong background in e-commerce optimization to join our team and take ownership of improving conversion rates across digital platforms. The ideal candidate will combine deep analytical expertise with a strategic mindset to boost performance and enhance the customer experience.

Key Responsabilities:

• Develop and implement CRO strategies to optimize website and landing page performance.
• Analyze user behavior, conversion data, and customer journeys using tools like Google Analytics, Hotjar, and other A/B testing platforms.
• Work closely with design, product, and marketing teams to propose and execute testing hypotheses.
• Monitor and report on key metrics to evaluate test results and guide future initiatives.
• Optimize pages for SEO while improving conversion flows, especially in Shopify environments.
• Identify growth opportunities through data and experimentation.

Must Have:

• 5+ years of experience in CRO or a similar digital optimization role.
• Hands-on experience working with e-commerce platforms, particularlyShopify.
• Deep understanding of SEO best practices and their influence on conversion.
• Proficiency with analytics and behavior tracking tools (e.g.,Google Analytics,Hotjar,Crazy Egg).
• Strong analytical and communication skills with the ability to translate data into actionable strategies.

Nice to Have:

• Background inGrowth Marketing.
• Familiarity with A/B testing tools like Optimizely, VWO, or Google Optimize.
• Basic knowledge of HTML/CSS and how it impacts page performance.

Benefits & Perks:

Home office;

Flexible Hours

Competitive compensation based on experience;

Career plans to allow for extensive growth in the company;

International Projects;

Oowlish English Program (Technical and Conversational);

Oowlish Fitness with Total Pass;

Connecting You (Internet allowance);

Anniversary bonus;

Wedding gift;

Pet adoption incentive;

New baby Oowl bonus;

Back to School bonus;

Streaming Subscription;

PTO Bonus;

Games and Competitions;

You can also apply here:

Website: https://www.oowlish.com/work-with-us/

LinkedIn: https://www.linkedin.com/company/oowlish/jobs/

Instagram: https://www.instagram.com/oowlishtechnology/

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