Digital Merchandiser

Rural King; Mattoon (IL); On-site; USD 61,000 - 72,000; Full time

Benefits offered by this job

401(k) match

Healthcare plans

Virtual doctor visits

Centers of Excellence access

Associate discount

SmartDollar program

Assistance program

Hardship program

Chaplaincy services

YMCA membership

Job summary

Rural King in Mattoon, IL seeks a Digital Merchandiser to enhance customer experience and improve product discovery on RuralKing.com. You’ll drive sales and improve conversion with strong merchandising and cross‑functional collaboration.

The role requires 2+ years in digital merchandising and proficiency with Adobe/Microsoft Office. Expect fast pace, data‑driven decisions, and opportunities to grow with a people‑first team.

Qualifications

• At least 2 years of digital merchandising experience or equivalent combination of experience and education.
• Proficiency with Adobe, Microsoft Office Suite, or related software.
• Strong interpersonal skills with the ability to collaborate effectively in a fast‑paced environment, demonstrating flexibility, proactivity, resourcefulness, and efficiency.
• Experience in working with complex data or documents, carefully examining details, and verifying information for completeness or correctness.
• Proven ability to work independently, demonstrating self‑motivation and effective decision‑making with minimal supervision.
• Demonstrated willingness to take on new responsibilities, tasks, and projects demonstrating a proactive approach to learning and growth.
• Demonstrated ability to prioritize tasks, meet deadlines, and maintain a high level of attention to detail.
• Excellent verbal and written communication skills to convey ideas, instructions, and information clearly and concisely.

Responsibilities

• Product Merchandising & Category Placement: Oversee the organization and presentation of products to meet sales and merchandising goals, ensuring engaging and intuitive customer experience.
• Content Accuracy: Ensure all product information across the website is accurate, up‑to‑date, and aligned with brand standards.
• Data Analysis & Reporting: Monitor and analyze KPIs, preparing weekly and ad‑hoc reports to assess progress and identify opportunities for improvement.
• Competitive Research: Regularly review competitor websites to evaluate merchandising tactics, promotional strategies, and product presentation, translating insights into actionable online initiatives.
• Cross-Functional Collaboration: Partner with internal teams—marketing, IT, buying, and others to align on merchandising strategies and optimize the online shopping experience.
• Vendor Relations: Maintain professional communication with external vendors to acquire missing product information and resolve discrepancies.
• Market Trend Analysis: Research industry trends and customer preferences to identify potential product offerings and digital experiences to ensure Rural King remains competitive in the online space.
• SEO & Tagging Support: Assist in optimizing product listings for search engines and support accurate tagging to enhance discoverability.
• Have discretion and independent judgment in daily decisions while maintaining a high level of confidentiality and professionalism.
• Actively participate in learning initiatives offered such as training programs, workshops, and webinars. Leverage these opportunities to acquire new knowledge, refine existing skills, and stay current on the latest developments.
• Provide friendly, proactive, and professional internal and external support to others, assisting with inquiries, concerns, and issues promptly and effectively.
• Demonstrate behaviors that exemplify Rural King’s Values: People First, Integrity, Attitude, Initiative, Teamwork, Accountability, and Continuous Improvement.
• Perform other duties as assigned.

Skills

Merchandising

Data analysis

Interpersonal skills

Communication

Tools

Adobe

Microsoft Office

Job description

Overview

About us

Rural King is America’s Farm and Home Store, providing essentials to the communities we serve. With a wide array of necessities ranging from food and feed to farm and home products, Rural King serves over 130 locations across 13 states and is constantly expanding. Our annual sales exceed $2.5 Billion, and our heart beats in Mattoon, IL, home to our corporate office, distribution center, and flagship store.

One thing our customers appreciate is our unique shopping experience, complete with complimentary popcorn and coffee. It's just one way we show our appreciation for their support.

At Rural King, we value our associates and strive to create a positive, rewarding workplace. We offer growth opportunities, competitive benefits, and a people-first environment where dedicated individuals come together to serve rural communities passionately. Join us, and you'll find not just a job but a chance to grow professionally, contribute meaningfully, and make a difference in the lives of those we serve.

How we reward you

401(k) plan that provides a 100% match on the first 3% of your contributions and 50% of the next 2%

Healthcare plans to support your needs

Virtual doctor visits

Access to Centers of Excellence with Barnes Jewish Hospital and Mayo Clinic’s Complex Care Program

15% Associate Discount

Dave Ramsey’s SmartDollar Program

Associate Assistance Program

RK Cares Associate Hardship Program

24/7 Chaplaincy Services

Company paid YMCA Family Membership

Responsibilities

What You’ll do

As a Digital Merchandiser, you will be responsible for enhancing customer experience, ensuring presentation accuracy, and improving product discoverability on RuralKing.com. In this role, you will drive sales and boost conversion rates through impactful merchandising strategies. The ideal candidate excels in a fast-paced environment, adeptly managing multiple priorities with precision and urgency, while fostering collaboration across cross‑functional teams to achieve success.

• Product Merchandising & Category Placement: Oversee the organization and presentation of products to meet sales and merchandising goals, ensuring engaging and intuitive customer experience.
• Content Accuracy: Ensure all product information across the website is accurate, up‑to‑date, and aligned with brand standards.
• Data Analysis & Reporting: Monitor and analyze key performance indicators (KPIs), preparing weekly and ad‑hoc reports to assess progress and identify opportunities for improvement.
• Competitive Research: Regularly review competitor websites to evaluate merchandising tactics, promotional strategies, and product presentation, translating insights into actionable online initiatives.
• Cross-Functional Collaboration: Partner with internal teams—marketing, IT, buying, and others to align on merchandising strategies and optimize the online shopping experience.
• Vendor Relations: Maintain professional communication with external vendors to acquire missing product information and resolve discrepancies.
• Market Trend Analysis: Research industry trends and customer preferences to identify potential product offerings and digital experiences to ensure Rural King remains competitive in the online space.
• SEO & Tagging Support: Assist in optimizing product listings for search engines and support accurate tagging to enhance discoverability.
• Have discretion and independent judgment in daily decisions while maintaining a high level of confidentiality and professionalism.
• Actively participate in learning initiatives offered such as training programs, workshops, and webinars. Leverage these opportunities to acquire new knowledge, refine existing skills, and stay current on the latest developments.
• Provide friendly, proactive, and professional internal and external support to others, assisting with inquiries, concerns, and issues promptly and effectively.
• Demonstrate behaviors that exemplify Rural King’s Values: People First, Integrity, Attitude, Initiative, Teamwork, Accountability, and Continuous Improvement.
• Perform other duties as assigned.

Qualifications

Essential Qualities for Success

• At least 2 years of digital merchandising experience or equivalent combination of experience and education.
• Proficiency with Adobe, Microsoft Office Suite, or related software.
• Strong interpersonal skills with the ability to collaborate effectively in a fast‑paced environment, demonstrating flexibility, proactivity, resourcefulness, and efficiency.
• Experience in working with complex data or documents, carefully examining details, and verifying information for completeness or correctness.
• Proven ability to work independently, demonstrating self‑motivation and effective decision‑making with minimal supervision.
• Demonstrated willingness to take on new responsibilities, tasks, and projects demonstrating a proactive approach to learning and growth.
• Demonstrated ability to prioritize tasks, meet deadlines, and maintain a high level of attention to detail.
• Excellent verbal and written communication skills to convey ideas, instructions, and information clearly and concisely.

Physical Requirements

• Ability to maintain a seated or standing position for extended durations.
• Capability to lift 15 pounds periodically.
• Ability to navigate and access all facilities.
• Skill to effectively communicate verbally with others, both in‑person and via electronic devices.
• Close vision for computer‑related activities.

Reasonable accommodation may be provided to enable individuals with disabilities to perform essential job functions.

The pay range for this position is $60,500 - $72,000 annualized and is bonus eligible. Exact compensation is determined by factors such as relevant geographic location, education, certifications, experience, job level, shift, and organizational needs. To learn more about our benefits, review here https://acrobat.adobe.com/id/urn:aaid:sc:VA6C2:14539c15-191a-4b77-9c13-f6ccfce10094.

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