Digital Merchandiser

Rare Plant Fairy LLC; Detroit, Northern (MI, KY); Hybrid; USD 45,000 - 55,000; Full time

Job summary

Rare Plant Fairy LLC in Detroit is seeking a hands-on Digital Merchandiser to own the day-to-day operation and performance of our Shopify storefront. You will keep the product catalog accurate and well-presented, support product launches, and use site data to continuously improve the customer experience and drive sales.

The ideal candidate is deeply comfortable in the Shopify backend, takes pride in a clean and polished storefront, and knows how to connect what they see in the data to what needs

Qualifications

• Solid hands-on experience managing a Shopify backend (products, collections, navigation, tags, apps).
• Proficiency with web analytics tools and the ability to turn data into action.
• Strong attention to detail: typos, broken links, formatting issues, and pricing errors.
• Understanding of SEO best practices for product listings and e-commerce fundamentals.

Responsibilities

• Build and maintain accurate, well-optimized product listings (descriptions, tags, pricing, inventory, SEO).
• Support product launches and seasonal initiatives, ensuring listings go live correctly and on time.
• Keep the catalog clean and current, coordinating with the team on inventory status and stock-related updates.
• Storefront & UX: own presentation of collection and product pages, identify improvements to layout, imagery, cross-sells, and related-product placement.
• Manage site navigation, search, and filtering to make it easy for customers to find what they're looking for.
• Use site analytics tools to understand traffic patterns and customer behavior.
• Translate data into ongoing improvements to layout, copy, and site presentation.
• Use behavioral insight tools to identify friction points and opportunities across the shopping experience.

Skills

Shopify backend

Web analytics

Attention to detail

SEO

HTML/CSS

Tools

Shopify

Google Analytics

Job description

Role Overview

We're looking for a hands-on, detail-oriented Digital Merchandiser to own the day-to-day operation and performance of our Shopify storefront. You'll be responsible for keeping our product catalog accurate and well-presented, supporting product launches, and using site data to continuously improve the customer experience and drive sales.

The ideal candidate is deeply comfortable in the Shopify backend, takes pride in a clean and polished storefront, and knows how to connect what they see in the data to what needs to change on the site.

Key Responsibilities

Product & Catalog Management

• Build and maintain accurate, well-optimized product listings (descriptions, tags, pricing, inventory, SEO)Support product launches and seasonal initiatives, ensuring listings go live correctly and on timeKeep the catalog clean and current, coordinating with the team on inventory status and stock-related updatesStorefront & UX
• Own the presentation of collection and product pages to create a polished, frictionless shopping experienceIdentify and implement improvements to product pages, including layout, imagery, cross-sells, and related-product placement
• Manage site navigation, search, and filtering to make it easy for customers to find what they're looking for

Data & Performance

• Use site analytics tools to understand traffic patterns and customer behavior
• Translate data into ongoing improvements to layout, copy, and site presentation
• Use behavioral insight tools to identify friction points and opportunities across the shopping experience

What Success Looks Like

You’ll be measured on the health and performance of the storefront: a clean, accurate catalog, smooth product launches, and steady improvement in core e-commerce metrics including conversion rate, average order value, and overall site engagement.

Qualifications & SkillsMust-Haves:

• Solid, hands-on experience managing a Shopify backend (products, collections, navigation, tags, apps)
• Proficiency with web analytics tools and the ability to turn data into action
• Strong attention to detail: typos, broken links, formatting issues, and pricing errors don't get past you
• Understanding of SEO best practices for product listings and e-commerce fundamentals

Nice-to-Haves:

• Basic HTML/CSS for quick styling adjustments
• Familiarity with common Shopify apps for reviews, upsells, filtering, or visual search
• Experience with behavior-tracking tools for session recordings and page optimization

Salary range: $45,000 to $55,000/year, commensurate with experience.

This is a fully onsite position based in our Detroit office. The role reports to the Sales & Marketing Manager.