Digital Media Writer
AAA-The Auto Club Group
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Job summary
AAA-The Auto Club Group seeks a Digital Content Writer to create, edit and optimize customer-focused copy across web, email and digital channels. The role emphasizes on-brand, accessible content, collaboration with cross-functional teams and responsible use of AI with human review.
A background in communications, journalism or marketing and 3–5 years of experience are preferred. The position supports SEO and governance while producing modular content for multiple channels and formats.
Qualifications
- 3–5 years of copywriting or content development experience for a brand or agency.
- Experience with web, email, social and lifecycle communications.
- Familiarity with CMS workflows, metadata and approvals.
- Experience using AI-enabled writing tools with human review.
Responsibilities
- This role creates, edits and optimizes content across ACG products and digital experiences.
- Develops modular, on-brand copy for web, email, mobile, social and paid media.
- Collaborates with multiple teams to prepare content for activation and reuse.
- Produces headlines, body copy, CTAs and metadata with governance standards.
- Uses AI-enabled tools with editor judgment and quality checks.
- Creates copy within templates and works with designers under governance.
Skills
Education
Tools
Job description
Full time
Salary
Remote Location.
Monday to Friday, 8:00am to 5:00pm.
Creates, edits and optimizes customer-focused, on-brand content across ACG products, services and digital channels. Collaborates with cross-functional teams to develop reusable, personalized copy; manages content in approved platforms; and uses AI and creative tools responsibly with human review. Ensures accuracy, accessibility and compliance while applying search optimization, audience insights and performance data to improve content and customer experiences.
This position creates, edits and optimizes customer-focused content across ACG products, services and digital experiences. The role develops clear, reusable and channel-appropriate copy for web, email, mobile, social, paid media, lifecycle communications, applications and emerging digital experiences while using approved AI, content management and creative tools responsibly.
- Translates marketing, content, channel and audience strategies into clear, compelling, accurate and on-brand copy across paid, owned and organic experiences while applying editorial, accessibility, legal, compliance, proofreading and fact-checking standards.
- Supports campaign and editorial planning by identifying content themes, audience needs and opportunities for modular, reusable and personalized content.
- Partners with content strategy, design, social, paid media, marketing, product, channel, SEO, analytics, technology, legal and compliance teams to prepare content for activation, optimization and reuse.
- Develops modular content components and variants, including headlines, value propositions, body copy, calls to action, disclosures and metadata, for approved use across audience segments, lifecycle stages, locations, products, channels and formats while maintaining brand consistency and appropriate personalization practices.
- Uses approved AI-enabled tools and workflows to brainstorm, draft, summarize, transform and optimize content; develops reusable prompts and structured guidance, evaluates outputs, verifies claims and applies human editorial judgment and quality criteria before use.
- Uses approved creative tools to adapt copy within templates, develop simple on-brand variations and collaborate with designers under creative governance requirements.
- Creates, updates, tags and manages copy in AEM, DAM, Content Hub, content management systems and related platforms using established metadata, taxonomy, naming, versioning and reuse standards.
- Applies SEO, AEO and GEO principles and uses performance, search, audience and channel insights to improve content clarity, structure, authority, discoverability and customer value and to recommend future content opportunities.
- Monitors evolving content, AI, personalization, search and digital experience practices and recommends practical improvements within ACG governance standards.
None.
College-level coursework in Communications, Journalism, Marketing, English, Digital Media or a related field, or equivalent experience.
- Three to five years of experience in copywriting, content writing, editing or digital content development for a brand, agency, marketing communications, journalism, public relations or similarly complex team environment.
- Experience researching, fact-checking and developing content for web, email, social, paid media, lifecycle communications and other digital experiences.
- Experience with content management systems or digital workflows, including structured content, metadata, versioning and approvals.
- Experience using AI-enabled writing or productivity tools to support content development, editing, transformation or optimization.
- Understanding of digital consumer experiences, customer journeys, content performance and copy optimization.
- Ability to research, synthesize and validate information from credible internal and external sources.
- Ability to apply brand, editorial, accessibility, privacy, legal, compliance and responsible AI standards.
- Strong collaboration with writers, editors, strategists, designers, developers and channel partners.
- Exceptional writing, editing, proofreading and fact-checking skills with strong brand consistency.
- Working knowledge of enterprise productivity, creative and content platforms, including Microsoft 365 Copilot, Adobe Express, Adobe Creative Cloud, AEM, DAM and comparable tools.
- Applied knowledge of prompting, AI output evaluation, source validation, content refinement and responsible AI practices.
- Understanding of modular and structured content principles, taxonomy, metadata, variants, version control and lifecycle management.
- Working knowledge of digital and social channels, publishing workflows and analytics tools.
- Working knowledge of SEO and emerging AEO/GEO practices, including audience intent, information architecture and discoverability.
- Understanding of integrated marketing, financial services, insurance, travel or regulated product review requirements.
- Ability to manage multiple priorities, evolving workflows and deadlines with strong attention to detail.
- Bachelor's degree in Journalism, Public Relations, Communications, Marketing, English, Digital Media or a related field.
- Hands-on experience with AEM, DAM, Content Hub, Adobe Express, Microsoft 365 Copilot or comparable platforms.
- Experience with personalization, content variants, structured content, content operations, DAM or content supply chain work.
- Experience working in a regulated industry or a large, matrixed enterprise.
This position is currently able to work remotely from a home office location for day-to-day operations unless occasional travel for meetings, collaborative activities, or team building activities is specified by leadership. This is subject to change based on amendments and/or modifications to the ACG Flex Work policy.
ACG complies with all applicable state and local laws regarding required benefits (including PTO, paid sick leave, etc.).
Digital Media Writer will earn a competitive annual salary of $59,134.40 - $90,000 with annual bonus potential, based on performance.
- Health & Wellness:
- Medical plans with multiple coverage options, including HSA eligibility.
- Prescription drug coverage.
- Dental and vision benefits.
- Employee Assistance Program (confidential support services).
- Financial Protection & Insurance:
- Company-paid basic life insurance.
- Optional supplemental life insurance and dependent coverage.
- Short-term and long-term disability coverage.
- Critical illness, accident, and pet insurance options.
- Retirement & Savings:
- 401(k) plan to support long-term financial goals.
- 3% automatic deferral upon eligibility; may contribute 1% to 50% of eligible earnings, either pre or post tax.
- Company match of 50% paid on employee contributions up to 6% of pay, payable to employees following the end of the year; immediate vesting.
- Additional company contribution of 4% of pay each pay day into your account; 100% vested after three (3) years of service.
- Health Savings Account (HSA) and Flexible Spending Accounts (FSA) options.
- Time Off & Leave:
- Paid Time Off (PTO): Accrual-based, increases with tenure, eligible at 90 days of employment.
- Full-time new employees will receive up to 12 PTO days annually; accrual based on start date and may include additional PTO based on role and/or state & local requirements.
- Part-time employee PTO hours are calculated based upon the standard weekly hours the employee is scheduled to work and will accrue at a minimum of 3 hours per month.
- Paid Holidays:
- Full-time employees are eligible for 10 company-paid holidays annually, in addition to 1 mental health day, 2 floating holidays and 1 volunteer day. Holidays vary by business unit schedules.
- Part-time employees are eligible for 8 company-paid holidays annually, in addition to 1 mental health day and 2 floating holidays. Holidays vary by business unit schedules.
- Paid leave programs, including parental, bereavement, jury duty, and military leave.
- Career Growth & Education:
- Tuition assistance (up to $5,250 annually; 80% covered by ACG).
- Professional certification support with 100% reimbursement for eligible programs.
- Opportunities for career development and advancement.
- Additional Perks:
- Complimentary AAA membership with roadside assistance and travel discounts.
- Adoption assistance program.
This position is expected to remain posted through December 6th; however, it may close at any time once a qualified candidate pool is identified.
Become a part of something bigger.
The Auto Club Group (ACG) provides membership, travel, insurance, and financial service offerings to approximately 14+ million members and customers across 14 states and 2 U.S. territories through AAA, Meemic, and Fremont brands. ACG belongs to the national AAA federation and is the second largest AAA club in North America.
By continuing to invest in more advanced technology, pursuing innovative products, and hiring a highly skilled workforce, AAA continues to build upon its heritage of providing quality service and helping our members enjoy life’s journey through insurance, travel, financial services, and roadside assistance.
And when you join our team, one of the first things you’ll notice is that same, whole-hearted, enthusiastic advocacy for each other.
We have positions available for every walk of life! AAA prides itself on creating an inclusive and welcoming environment of diverse backgrounds, experiences, and viewpoints, realizing our differences make us stronger.
To learn more about AAA The Auto Club Group visit www.aaa.com
ACG’s Compensation philosophy is to provide a market-competitive structure of fair, equitable and performance-based pay to attract and retain excellent talent that will enable ACG to meet its short and long-term goals. ACG utilizes a geographic pay differential as part of the base salary compensation program. Pay ranges outlined in this posting are based on the various ranges within the geographic areas which ACG operates. Salary at time of offer is determined based on these and other factors as associated with the job and job level.
The above statements describe the principal and essential functions, but not all functions that may be inherent in the job. This job requires the ability to perform duties contained in the job description for this position, including, but not limited to, the above requirements. Reasonable accommodations will be made for otherwise qualified applicants, as needed, to enable them to fulfill these requirements.
The Auto Club Group, and all its affiliated companies, is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, disability or protected veteran status.
Regular and reliable attendance is essential for the function of this job.
AAA The Auto Club Group is committed to providing a safe workplace. Every applicant offered employment within The Auto Club Group will be required to consent to a background and drug screen based on the requirements of the position.
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