Digital Media Strategist (LinkedIn)

Dig & Dig; United States; On-site; USD 50,000 - 90,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

401k program with employer matching

Flexible time off programs

Office closure on all US Federal holidays

1x annual Wellness day

Family medical leave

Confidential Employee Assistance Program

Job summary

An established industry player is seeking a Digital Media Strategist to lead LinkedIn paid media campaigns. In this dynamic role, you will be responsible for planning, executing, and optimizing campaigns that drive meaningful results for clients. You will leverage your analytical skills to assess performance metrics and provide actionable insights, all while collaborating with a diverse team in a supportive startup environment. This is a fantastic opportunity to grow your career in digital marketing, surrounded by a passionate team that values creativity and data-driven decision-making. Join us to make a significant impact in the digital landscape!

Qualifications

• 2+ years managing LinkedIn paid media campaigns for B2B & B2C brands.
• Strong analytical skills and proficiency in Excel for data analysis.

Responsibilities

• Plan and optimize paid social media campaigns across LinkedIn and other platforms.
• Analyze campaign performance using key media metrics to drive improvements.

Skills

Paid Media Campaign Management

Analytical Skills

Communication Skills

Budget Management

Organizational Skills

Knowledge of Media Metrics

Ad Copywriting

Interest in Organic Social Media

Education

Bachelor's Degree in Marketing or Related Field

Tools

Looker Studio

GA4

Excel

Job description

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Title: Digital Media Strategist (LinkedIn)

Experience: 2-3 years

About Dig & Dig:

Dig & Dig is a Digital and Social agency that offers unrivaled expertise in Paid Social, PPC, SEO, Content, and Influencer activity. At Dig & Dig, we're passionate about driving strong results through data-driven digital marketing strategies.

As a Digital Media Strategist (LinkedIn), you'll play a key role in shaping LinkedIn paid media campaigns that deliver meaningful impact for our clients. If you're looking to be part of a fast-growing, collaborative team within a startup environment, this role is for you.

Key Responsibilities:

1. Plan, execute, and optimize paid social media campaigns across LinkedIn and other key platforms, including Meta, Google, TikTok, Pinterest, and other social platforms is a plus.
2. Oversee end-to-end campaign management, from strategic planning to ad operations and trafficking.
3. Analyze campaign performance using key media metrics such as CTR, CPC, CPM, and CPA to drive continuous improvement.
4. Provide in-depth reporting and analysis, leveraging tools such as Looker Studio and GA4 to uncover actionable insights.
5. Develop and implement ad creative strategies that effectively engage target audiences.
6. Manage monthly budgets, ensuring optimal allocation and bid strategies to maximize ROI.
7. Collaborate with internal teams to develop audience-first media strategies based on research and data insights.
8. Work cross-functionally with organic social and client marketing teams to create integrated content calendars.
9. Assist with ad copywriting to ensure messaging adheres to platform best practices and brand guidelines.
10. Present campaign results and strategic recommendations to clients confidently and effectively.
11. Thrive in a startup environment by taking initiative, proactively solving problems, and working independently to drive projects forward.

Qualifications & Skills:

1. 2+ years of hands-on experience managing paid media campaigns in LinkedIn for B2B & B2C brands. Familiarity with additional platforms is a plus.
2. Strong understanding of fundamental media metrics and their impact on business goals.
3. Knowledge of various LinkedIn ad formats and creative approaches to maximize engagement. Experience with other ad format platforms is a plus.
4. Proven ability to manage and optimize media budgets efficiently.
5. Strong analytical skills with proficiency in Excel for data analysis and reporting.
6. Excellent organizational skills with a keen attention to detail and ability to manage multiple projects simultaneously.
7. Experience with marketing analytics platforms such as Looker Studio and GA4.
8. Strong communication skills, with the ability to present complex ideas clearly to clients and internal stakeholders.
9. Interest in organic social media strategy & content creation is a plus.

Why Join Dig & Dig:

We offer a dynamic, supportive work environment where creativity and data-driven decision-making intersect. Our team is committed to professional growth and delivering exceptional results for our clients. Join us and be part of a company that values curiosity, innovation, and impact.

We believe in fostering a workplace that supports our employees’ diverse needs and empowers them to thrive. Our compensation is both competitive and fair, and we are proud to offer an evolving benefits package that includes:

1. Medical, dental, and vision coverage
2. 401k program with employer matching
3. Flexible time off programs
4. Office closure on all US Federal holidays
5. 1x annual Wellness day
6. Family medical leave
7. Confidential Employee Assistance Program

Ready to dig in? Apply now!

Seniority level

Associate

Employment type

Full-time

Job function

Marketing, Advertising, and Project Management

Industries

Advertising Services and Marketing Services