Digital Media Specialist

KNAPP; Kennesaw (GA); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

State-of-the-art office in Kennesaw

Industry competitive compensation

Excellent benefits

401k with generous match

Paid Vacation & Holidays

Profit Sharing

Tuition Reimbursement

Pet Insurance

CSR programs

Job summary

KNAPP in Kennesaw, GA seeks a Digital Media Specialist to manage US & Canadian digital content, website updates, social media, video management, and analytics. This role partners with the Content Manager and Events team to support campaigns and publishing workflows.

The ideal candidate has 3+ years of hands-on website and digital campaign experience in B2B marketing, strong Adobe CC skills, and proficiency with WordPress, HubSpot, and video platforms.

Qualifications

• Bachelor's degree in Digital Media, Graphic Design, Marketing, Communications, or related field preferred.
• Minimum 3 years managing websites, digital campaigns, and multimedia assets in a B2B or corporate marketing environment.
• Proven experience with WordPress/Elementor; basic HTML/CSS knowledge is a plus.
• Advanced proficiency in Adobe Creative Cloud: Photoshop, Illustrator, InDesign, Premiere Pro.
• Experience with video editing, motion graphics, and video asset management; familiarity with Vimeo.
• Working knowledge of HubSpot or similar email platforms, including templates.
• Ability to track digital metrics with GA4, HubSpot Analytics, and related tools.
• Ability to collaborate cross-functionally with Content, Marketing Operations, Events and external partners.

Responsibilities

• Coordinate website maintenance with external agencies and internal teams.
• Create and update landing pages for assets, events, press releases and announcements.
• Execute graphic design needs including ads, social posts, blogs, white papers and campaign assets.
• Manage HubSpot emails, templates and digital workflows for campaigns.
• Own Vimeo channel organization, asset cleanup and video performance reporting.
• Support video editing for monthly campaigns and storytelling projects.
• Maintain website health and integrations across platforms.
• Partner with Event Manager on tradeshow assets and website updates.
• Publish blogs and enable posting workflows.
• Track digital performance across GA4 and analytics tools.

Skills

WordPress / CMS

Adobe Creative Cloud

Video editing

GA4 Analytics

HubSpot

HTML/CSS

Cross-functional

Project management

Education

Bachelor's degree in Digital Media

Tools

WordPress

Elementor

Vimeo

HubSpot

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Digital Media Specialist

Full Time Sales Kennesaw, GA, US

25 days ago Requisition ID: 2027

WHO WE ARE

KNAPP brings new technology to warehouse automation.

The KNAPP Group is a global provider of intelligent automation solutions for intralogistics and manufacturing, specializing in the sectors healthcare, fashion/apparel, general retail, food retail, industry and service. We live and breathe automation. We, more than 8,000 employees of the KNAPP Group across over 60 locations worldwide, shaping the future-oriented intralogistics industry, are dedicated to making complexity simple.

One of KNAPP's primary goals is to use continuous innovation to drive warehouse automation forward, always with the specific needs of the customers in mind. KNAPP Group's unrelenting development activity is evident in everything from automated order picking systems and continuing refinement of container handling technology to its state-of-the-art, industry leading software solutions.

The Digital Media Specialist manages KNAPP US & Canadian digital content, website updates, paid and organic social media, video management, and marketing analytics. This role ensures all digital channels are current, on-brand and performing effectively. The Specialist partners with the Content Manager, Marketing Operations Manager and Event Manager to support campaigns, events, and content distribution while maintaining the technical and creative health of KNAPP's web and media platforms.

Essential Functions & Responsibilities:

To perform this job successfully, the individual must be able to perform the following satisfactorily; other duties may be assigned. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Coordinate website maintenance and functionality by working with external agencies, the Marketing Operations Manager, and Content Manager.
• Create and update landing pages for new assets, events, press releases and announcements.
• Execute all graphic design needs including ads, social posts, blogs, white papers and campaign assets.
  • Manage HubSpot emails, templates and digital workflows supporting ongoing campaigns
  • Own Vimeo channel organization, asset cleanup and video performance reporting.
• Support video editing for monthly campaigns and project-based customer storytelling.
• Maintain website system health, check integrations and ensure correct functionality across platforms.
• Partner with Event Manager on tradeshow-related digital assets and website updates.
• Support Content Manager with publishing blogs and enabling independent posting workflows.
• Track digital performance across GA4, HubSpot Analytics and other reporting tools.

WHAT YOU HAVE

• Bachelor's degree in Digital Media, Graphic Design, Marketing, Communications, or a related field is preferred.
• Minimum of 3 years of hands-on experience managing websites, digital campaigns, and multimedia assets in a B2B or corporate marketing environment.
• Proven experience working with WordPress, Elementor or similar CMS platforms, including page creation, content updates, and coordination with external web development partners; basic HTML/CSS knowledge is a plus.
• Advanced proficiency in Adobe Creative Cloud tools, including Photoshop, Illustrator, InDesign, and Premiere Pro, with the ability to produce high-quality digital assets efficiently.
• Practical experience with video editing, basic motion graphics, and video asset management; familiarity with Vimeo channel organization and performance tracking.
• Working knowledge of email platform such as HubSpot or simil.ar, including email templates.
• Ability to track and interpret digital performance metrics using tools such as GA4, HubSpot Analytics, and platform-specific tools to inform optimization recommendations.
• Ability to partner and cross-function effectively with Content, Marketing Operations, Events, and external vendors to support campaigns, events, and publishing workflows.
• Strong focus on accuracy, consistency, system health, and digital hygiene across websites, integrations, and content libraries.
• Ability to juggle multiple concurrent projects, meet deadlines, and adapt quickly to shifting priorities in a fast-paced marketing environment.

Core Competencies:

• Relationship Building: Creating and maintaining positive, productive connections.
  • Initiates contact with new stakeholders.
  • Maintains regular communication with key contacts.
  • Builds trust through consistent actions.
• Initiative: Taking proactive steps without being prompted.
  • Identifies and acts on opportunities for improvement.
  • Volunteers for new tasks or responsibilities.
  • Solves minor issues before they escape.
• Innovation: Generating new ideas or improving existing processes.
  • Proposes creative solutions to problems.
  • Experiments with new methods or tools.
  • Challenges the status quo constructively.
• Learning Agility: Quickly learning and applying new knowledge or skills.
  • Seeks feedback to improve performance.
  • Applies lessons learned to new situations.
  • Adapts quickly to new technologies or systems.

Working Conditions & Environment:

• Overtime if required by work.
• Professional office etiquette required at all times.
• Physical requirements: sitting for long periods of time, standing, walking, climbing ladders, speaking, visual acuity, finger dexterity, listening, reaching at arm's length, and lifting up to 50lbs.

WHAT YOU WILL GET

• A beautiful new, state-of-the-art, office complex in Kennesaw, GA
• Industry competitive compensation
• Great benefits with better than average employer contributions, including health, dental, vision, life insurance, Flexible Spending Accounts, Short & Long Term Disability and more!
• 401k with a very generous employer match and no vesting!
• Paid Vacation & Holidays
• Profit Sharing
• Tuition Reimbursement
• Pet Insurance
• Subsidized food delivery
• Monthly celebrations
• Quarterly employee events
• Corporate Social Responsibility including recycling, sustainability and volunteering

KNAPP is an equal opportunity employer. We are committed to a work environment that supports, inspires, and respects all individuals without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, age, national origin, veteran, disability status or any other basis protected by law.

Due to the safety-sensitive nature of this position, strict adherence to KNAPP's drug-free workplace policy is required. All candidates will be subject to drug-screening in accordance with the policy and will be expected to remain drug-free during their employment. There will be no exception if recreational or medical use of marijuana is permitted in the location of employment and/or residence or if use of marijuana is only during 'off-hours'.