Digital Media Analyst

Publicis Groupe Holdings B.V; Chicago (IL); On-site; USD 61,000 - 84,000; Full time

Job summary

Publicis Groupe is seeking a Digital Media Analyst to support data-driven decisioning for a national automotive client. You will analyze multiple data sources, build dashboards, and deliver actionable insights to internal and client teams.

The role requires strong SQL, Tableau, and analytics experience, with exposure to Adobe Analytics and Google Analytics. You will collaborate with account, media, and technology teams, maintaining dashboards and producing recurring reports while ensuring data

Qualifications

• 3+ years of experience in a quantitative, data-driven field.
• Experience working with cross-functional teams across multiple marketing disciplines.
• Ability to manage multiple priorities and develop ideas in a fast-paced, deadline-driven environment.
• Foundational SQL skills or experience working with relational datasets is preferred.
• Experience with e-commerce and/or automotive is strongly preferred.
• Foundational understanding of attribution, conversion measurement, and other approaches used to evaluate marketing effectiveness.
• Understanding of data visualization principles and experience building dashboards.
• Strong quantitative and qualitative skills with proven data interpretation abilities.
• Experience with ad-serving and web analytics tools, including Adobe Analytics and Google Analytics.
• Experience with social platform reporting tools, such as Facebook Ads reporting or Sprinklr reporting, is a plus.
• Knowledge of business intelligence and data visualization tools. Tableau is required; Domo, Power BI, or similar tools are a plus.

Responsibilities

• Analyze and interpret quantitative and qualitative data from multiple sources, including paid social, paid search, programmatic display, connected TV, online video, and website analytics.
• Work with publishers, media teams, and analytics partners to validate reported metrics and identify performance and optimization opportunities.
• Build, maintain, quality-check, and document dashboards and recurring reporting solutions using tools such as Tableau, Adobe Analytics, Excel, and Snowflake for internal and external use.
• Develop performance benchmarks across online channels and partner with media teams to ensure accurate tagging and measurement.
• Monitor performance trends and uncover insights and optimization opportunities for analytics, media, creative, and account teams.
• Perform routine quality assurance across tagging, trafficking, reporting, and dashboard outputs; investigate discrepancies and elevate issues to senior analytics or data engineering team members.
• Translate technical findings into digestible narratives and actionable insights about performance through written summaries, emails, and presentations. Communicate findings to internal and client stakeholders.
• Collaborate with the media team to enhance client reporting and performance measurement and conduct detailed analysis when required.
• Proactively seek new information and maintain a current, thorough understanding of digital marketing best practices, including industry trends, metrics, and competitive activities.

Skills

SQL basics

Tableau

Adobe Analytics

Google Analytics

Data visualization

Cross-functional collaboration

Attribution knowledge

Tools

Tableau

Snowflake

Sprinklr

Facebook Ads reporting

Google Analytics

Job description

Company description

DSplus is a Saatchi & Saatchi company. It was created 14 years ago around the idea of a “Digital Salesperson” who leads a customer through the entire lifecycle of their automobile ownership journey.

Our clients are Toyota Motor North America, and Toyota & Lexus Dealerships across the country. DSplus is also proud to be an Agency of Record for Southeast Toyota Distributors, the world's largest independent distributor of Toyotas.

Our mission is to merge the world-class branding efforts of our mothership, Saatchi & Saatchi, with the retail needs of our Dealerships. The result: an end-to-end customer experience that personifies the quality and integrity of the Toyota brand, and helps sell more cars.

DSplus employs a powerful data-driven, integrated messaging platform that works across the sales and service lifecycle. This cross-tier, cross-channel system is fueled by the perfect mix of Artificial Intelligence, insightful media strategies, and stunning, high-performance creative. Always aligned to the Toyota brand and to each client’s unique value proposition, the system delivers sharp business results—while reaching the right target with the right message at the right time.

Over the years, DSplus has grown from a three-person start-up to a diverse, agile team of 45, who dream big, solve tough problems, and have fun at work.

Our culture values authenticity, transparency, and collaboration, while setting the bar high in the work we do. At DSplus, we recognize and reward success, always putting our employees first.

If you bring inventive thinking, boundless enthusiasm, and tireless energy—with a passion for client service that fuels us into the future, this might be just the fit.

Come join us.

Overview

The Digital Media Analyst supports the collection, analysis, and interpretation of media data to track the success of digital advertising initiatives for a national automotive client. The Digital Media Analyst will work closely with account, media, creative, and technology teams to produce recurring performance reports, maintain dashboards, quality-check data, investigate reporting discrepancies, and contribute recommendations that improve digital advertising performance.

Responsibilities

• Analyze and interpret quantitative and qualitative data from multiple sources, including paid social, paid search, programmatic display, connected TV, online video, and website analytics.
• Work with publishers, media teams, and analytics partners to validate reported metrics and identify performance and optimization opportunities.
• Build, maintain, quality-check, and document dashboards and recurring reporting solutions using tools such as Tableau, Adobe Analytics, Excel, and Snowflake for internal and external use.
• Develop performance benchmarks across online channels and partner with media teams to ensure accurate tagging and measurement.
• Monitor performance trends and uncover insights and optimization opportunities for analytics, media, creative, and account teams.
• Perform routine quality assurance across tagging, trafficking, reporting, and dashboard outputs; investigate discrepancies and elevate issues to senior analytics or data engineering team members.
• Translate technical findings into digestible narratives and actionable insights about performance through written summaries, emails, and presentations. Communicate findings to internal and client stakeholders.
• Collaborate with the media team to enhance client reporting and performance measurement and conduct detailed analysis when required.
• Proactively seek new information and maintain a current, thorough understanding of digital marketing best practices, including industry trends, metrics, and competitive activities.

Qualifications

• 3+ years of experience in a quantitative, data-driven field.
• Experience working with cross-functional teams across multiple marketing disciplines.
• Ability to manage multiple priorities and develop ideas in a fast-paced, deadline-driven environment.
• Foundational SQL skills or experience working with relational datasets is preferred.
• Experience with e-commerce and/or automotive is strongly preferred.
• Foundational understanding of attribution, conversion measurement, and other approaches used to evaluate marketing effectiveness.
• Understanding of data visualization principles and experience building dashboards.
• Strong quantitative and qualitative skills with proven data interpretation abilities.
• Experience with ad-serving and web analytics tools, including Adobe Analytics and Google Analytics.
• Experience with social platform reporting tools, such as Facebook Ads reporting or Sprinklr reporting, is a plus.
• Knowledge of business intelligence and data visualization tools. Tableau is required; Domo, Power BI, or similar tools are a plus.

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $60,800.00 - USD $84,000.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 1/4/2027.