Digital Marketing Specialist (Scottsdale, AZ)

Arrowhead Credit Union; Scottsdale (AZ); On-site; USD 63,000 - 86,000; Full time

Benefits offered by this job

Weekly pay

401K with company match

Paid time off

Paid sick leave

Life insurance

Health insurance

Job summary

Arrowhead Credit Union in Scottsdale, AZ is seeking a Digital Marketing Specialist to manage the public website and digital platforms, driving UX improvements and measurable results. You will work with internal teams, agencies, and vendors to optimize content, tracking, and campaigns.

The role requires 3+ years in digital marketing, strong analytics, and SEO expertise, with on-site operations at our Scottsdale location. Competitive pay and benefits accompany the position.

Qualifications

• Minimum 3 years in digital marketing or related field.
• Experience managing websites and web analytics.
• Familiarity with SEO and digital campaigns.
• Financial institution experience preferred.

Responsibilities

• Manage Arrowhead Credit Union's public website and digital platforms.
• Use CMS to create/edit content and optimize user experience.
• Analyze traffic, conversions, and campaigns; develop dashboards.
• Collaborate with internal teams, agencies, and vendors to improve performance.
• Support events and marketing initiatives.

Skills

Digital marketing

Website management

Web analytics

SEO

CMS

Education

High school or better

Bachelor's in Marketing

Tools

Google Analytics

CMS platforms

SEO tools

Job description

Digital Marketing Specialist (Scottsdale, AZ)

Job Category: Marketing

Requisition Number: DIGIT003662

Locations

Showing 1 location

Description

Do you have a gift for creating engaging information that informs, educates, and builds excitement around organizational projects while collaborating with key partners? If so, we have an opportunity that's perfect for you!

The Digital Marketing Specialist role is responsible for managing and optimizing Arrowhead Credit Union’s public website and supporting digital platforms to improve user experience, increase qualified traffic, and drive measurable business results. The role uses data and technical expertise to identify and implement improvements; partners with internal teams, agencies, and vendors to improve digital performance and support organizational goals.

Essential Functions and Responsibilities

• Personally, provides exceptional member service; uses Service Standards in every work-related interaction.
• Actively participates in meeting the goals of the department and the Credit Union.
• Work cooperatively with others as part of a formal or informal team to accomplish department and Credit Union goals.
• Provides excellent service by using a positive and professional tone to assist callers and team members accurately, thoroughly, and as efficiently as possible while maintaining consistent and friendly service.
• Uses organizational tools and techniques to complete tasks on time and successfully manage multiple competing priorities simultaneously.

Service

• Manages the day-to-day operation, maintenance, and optimization of Arrowhead Credit Union’s public website and other assigned digital platforms.
• Leverages content management systems to efficiently create, edit, publish, and maintain engaging pages, valuable content, intuitive navigation, user-friendly forms, and dynamic digital assets.
• Partners with subject matter experts and internal stakeholders to develop and maintain website content for products, services, and campaigns.
• Implements improvements to website architecture, internal linking, and user journeys to improve usability and business outcomes.
• Keep organized records of website configurations, measurement implementations, tracking standards, vendor integrations, and digital marketing processes.
• Uses web analytics platforms to monitor and analyze website traffic, user behavior, conversions, acquisition channels, and campaign performance.
• Develops reports and dashboards that communicate digital performance, identifies meaningful trends and changes in performance, and translates findings into actionable recommendations for Marketing leadership and other stakeholders.
• Implements and maintains digital measurement and tagging solutions, including event tracking, conversion measurement, third-party integrations, and related configurations. Tests implementations to ensure data is collected accurately and consistently.
• Develops and implements search optimization strategies designed to increase qualified organic traffic and improve the visibility of Arrowhead’s products, services, and resources across traditional and emerging digital discovery channels.
• Partners with Marketing team members to identify content opportunities based on search behavior, digital discovery trends, and organizational priorities.
• Maintains a working knowledge of digital acquisition channels and understands the metrics used to evaluate their effectiveness.
• Regularly reviews paid digital media performance, identifies trends, and optimization opportunities; works with agency partners to evaluate traffic quality, cost efficiency, and determine appropriate action.
• Reviews agency and vendor recommendations critically and uses available data, business objectives, and digital best practices to evaluate proposed strategies, optimizations, and budget recommendations.
• Supports Credit Union events, community initiatives, and departmental activities as needed, including digital marketing and general event support responsibilities.

Benefits Include: (not a complete list)

• Weekly pay
• 401K Retirement Savings Plan with company match
• Paid time off accrual begins upon hire, 15 paid vacation days, 11 paid holidays
• Paid sick leave (and increases with tenure!)
• Company-provided life insurance at twice your annual salary

Health

• Medical, Dental, and Vision Insurance for part-time and full-time employees
• Modern Health
• Team members are eligible to apply for assistance with educational expenses through ArrowHeart's scholarship program.

Our consideration for pay is designed to support career growth and development over time. Offers extended depend on a variety of job-related factors, including but not limited to individual experience, knowledge, training, education, geographic location, market demands, and internal equity.

Starting Pay Rate: $74,611.11/ annually

Qualifications

Education

Required

High School or better.

Preferred

Bachelors or better in Marketing or related field.

Experience

Required

A minimum of three (3) years of experience in digital marketing, website management, web analytics, search engine optimization, or related experience in Marketing required, preferably within a financial institution.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.