Digital Marketing Specialist – Remote at UNFI

Feedinkoo: Remote Jobs; United States; Remote; USD 50,000 - 70,000; Full time

Job summary

Feedinkoo is looking for a marketing professional to manage B2C programs and support digital campaigns. The role requires a Bachelor's degree in a related field and 2+ years of retail marketing experience, preferably in grocery.

Responsibilities include managing relationships with external providers, assisting in content creation for digital campaigns, and ensuring brand consistency. Strong digital marketing and communication skills are essential for success.

Qualifications

• 2+ years retail marketing/advertising experience, preferably in grocery.
• Strong leadership, human relations, and interpersonal skills required.
• Proven verbal and written communication skills.

Responsibilities

• Manage relationships with external solution providers for B2C programs.
• Support Digital Shopper Marketing Manager in executing campaigns.
• Ensure marketing consistency with the brand image.

Skills

Digital marketing

E-commerce

Social media

Advertising and sales promotion

Problem-solving skills

Microsoft Office Products

Education

Bachelor’s degree in business, marketing, English, journalism or related field

Job description

Job Responsibilities and Accountabilities

• Works closely with Sales & Service, Professional Services and Ad Group Manager in the preparation and presentation of digital marketing program proposals.
• Manages relationship with external solution providers on the creation and servicing of B2C programs.
• Assists and directs the creation of content in support social media programs calendars, website topics, email newsletters, sales collateral, etc.
• Support Digital Shopper Marketing Manager to execute all supplier digital marketing campaigns.
• Work with supplier partners to develop and execute digital brand marketing campaigns, promotions, contests and sweepstakes along with creative development.
• Create and present briefs outlining campaign details to share with the creative team and project manager.
• Uses experience of the retail process and procedures to aid in bridging the gap between digital marketing, traditional marketing and in-store execution.
• Gain strong understanding of assigned accounts, their consumer segment and competitive environment. Develop and implement plans based on retailer needs.
• Conduct presentations on consumer marketing and advertising strategies/programs and related subjects to appropriate audiences.
• Ensures all marketing elements maintain consistency with the overall brand image.
• Performs all duties and responsibilities in a legal and ethical manner and in accordance with Company policies and procedures.
• Performs other job duties as required.

Job Requirements

Education/Certifications

Bachelor’s degree in business, marketing, English, journalism or related field or equivalent experience.

Experience

2+ years retail marketing/advertising experience (preferably grocery) including multi media campaigns.

Other Skills/Abilities

• Comprehensive understanding of digital marketing, e-commerce, and social media as it relates to promoting retail stores.
• Possess basic knowledge of the printing business to include layout, balance, design, copy‑writing, printing processes, and print distribution.
• Strong knowledge of advertising and sales promotion, and demonstrated ability to successfully utilize skills.
• Strong balance between strategic and tactical skills.
• Ability to work independently, prioritize workload, and meet deadlines while working under pressure.
• History of applying effective problem‑solving skills.
• Proven strong leadership, human relations, and interpersonal skills are essential.
• Proven professional, effective verbal and written communication skills.
• Experienced in efficient use of a PC and Microsoft Office Products.
• Good judgment is required for this position as there may be times when direct supervision may not be immediately available.

PHYSICAL ENVIRONMENT/DEMANDS

Most work is performed in a temperature‑controlled office environment.

Incumbent may sit for long periods of time at desk or computer terminal.

While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle, or feel; reach with hands and arms; and talk or hear.

Stooping, bending, twisting and reaching may be required in completion of job duties.

Equity, Diversity, and Inclusion

UNFI is an Equal Opportunity employer committed to creating an inclusive and respectful environment for all. All qualified applicants will receive equal consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, national origin, disability, protected veteran status, or other protected ground. Accommodation is available upon request for candidates taking part in all aspects of the job selection process. – M/F/Veteran/Disability. VEVRAA Federal Contractor.