Digital Marketing Specialist (Remote)

NRTC - National Rural Telecommunications Cooperative; United States; Remote; USD 55,000 - 75,000; Full time

Job summary

Pivot, an NRTC company, seeks a Digital Marketing Specialist to plan, execute, and optimize paid social and search campaigns across multiple platforms. You will develop data-driven strategies, set up conversion tracking, and grow clients’ social presence while delivering measurable results.

This remote role requires a marketing background, strong writing, and the ability to manage multiple clients with precision and creativity. Collaboration with cross-functional teams is essential.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, Public Relations, Business, Digital Media, or related field.
• Minimum 2 years of professional paid social media and/or Google Ads experience.

Responsibilities

• Plan, execute, and optimize paid social and search campaigns across Google Ads, Meta, Nextdoor, MNTN, LinkedIn, and other platforms.
• Set up, monitor, and analyze conversion tracking with Google Tag Manager and Google Analytics.
• Develop social and search strategies for B2B and B2C audiences based on objectives and costs.
• Grow Pivot and client social presence through strategy, content, and publication of organic posts.
• Audit campaigns and provide strategic recommendations on social strategy and presence.
• Stay ahead of digital trends and AI-powered marketing tools, including ChatGPT-like platforms.

Skills

Social media expertise

Strategic thinking

Content development

Data analysis

Client relationships

Attention to detail

Effective writing

Education

Bachelor's in Marketing/Related field

Tools

Google Ads

Google Analytics

Google Tag Manager

LinkedIn Campaign Manager

Meta Ads

MNTN Ads

Nextdoor Ads

Job description

NRTC is a dynamic and growing cooperative with more than 800 employeesoperatingoutof eight office locations. We are member-driven and technology-focused, providing solutions that help our 1,500 electric and telephone members bring all the advantages of today's evolving technology to rural America. Our solutions are developed specifically to meet the needs of rural utilities and their customers and include integrated broadband, managed services, smart grid, mobile, and video solutions.

Pivot, an NRTC company, is a marketing and customer experience agency with a focus on collaborating with people who are doing meaningful work in the communities they serve. Pivot comes alongside these organizations to help them grow and thrive byassistingthem in defining and living out their brands, telling their unique stories, and strengthening relationships with their customers.Pivot has four practice areas, including broadband marketing, broadband CX, broadband vendors, and nonprofits.

Job Summary

The Digital Marketing Specialistis responsible fordeveloping, executing, andoptimizingdigital marketing campaigns across paid search, social media, and emerging digital channels. This role combines strategic thinking, creative content development, and data analysis to help Pivot and its clients grow brand awareness, strengthen customer engagement, and achieve measurable business results while delivering an exceptional client experience.

Responsibilities

• Research, develop, execute,optimize, and analyze paid social and search engine marketing campaigns across multiple ad accounts and platforms, including Google Ads, Meta Ads,NextdoorAds, MNTN Ads, LinkedIn Campaign Manager, and other digital advertising platforms.
• Set up,monitor, and analyze conversion tracking for paid advertising campaigns using tools such as Google Tag Manager and Google Analytics.
• Identify, develop, and evaluate social media and search engine marketing strategies based on knowledge of establishedobjectives, market characteristics, and cost factors for B2B and B2C audiences
• Build andmaintainPivot’s and our client’s social media presence through strategy, content creation, and publication of organic social efforts
• Conduct social media and/or search engine marketing audits and provide strategic recommendations on clients’ social strategy and presence
• Maintain an understanding of the emerging digital trends as they relate to social media and/or search engine marketing effectiveness
• Developexpertisein generative search optimization (GSO) and AI-powered marketing tools, including understanding how AI platforms like ChatGPT and similar technologies impact search behavior and content strategy
• Develop educational resources for the Pivot team
• Participate in creative brainstorming sessions and contribute to strategy development for digital marketing campaigns and client initiatives.
• Other duties as assigned

Qualifications

Knowledge, Skills, and Abilities

• Excellent understanding of social media platforms, including their respective strengths and demographics (Facebook, Twitter, Instagram, Pinterest, Snapchat, TikTok,Nextdoor, YouTube).
• Ability to navigate both the creative and analytical sides of social media content development and publication
• Knowledge and a foundational understanding of SEO audits, optimization, and reporting are preferred
• Experience working with multiple clients simultaneously
• Strong understanding of customer and market dynamics and requirements
• Proven ability to build strong relationships with clients
• Excellence in grammar and professional writing skills isa must
• Must be able to work accurately with great attention to detail
• Must be a good communicator, working with other departments that provide services
• Experience with non-profits is a plus
• Ability to communicate a clear message
• Ability to encourage and persuade clients to try something new
• Google Ad Certification preferred
• Ability to “sell” your ideas

Minimum Education and Experience

• Bachelor's degree in Marketing, Advertising, Communications, Public Relations, Business, Digital Media, or a related field; or equivalent combination of education and relevant professional experience
• Minimum 2 years of professional paid social media and/or Google Ads experiencerequired

Physical Demands

• Work is typically performed in a remote office setting
• Occasional travel may be berequiredup to 5%
• Must be able to provide reliable internet connection and a quiet, distraction free environment

Disclaimer: The above job description summary is intended to describe the general nature and level of work being performed by individuals assigned to this position. It is not intended to be an exhaustive list of required responsibilities,dutiesand skills. The order in which responsibilities, duties and skills are listed is not significant.
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