Digital Marketing Specialist NG

simera-talent; San Francisco (CA); Remote; USD 60,000 - 100,000; Full time

Job summary

simera-talent is seeking a Digital Marketing Specialist to develop, execute, and optimize digital marketing strategies across online channels, driving brand awareness, lead generation, and growth. The role requires strong analytics, content creation, and campaign management skills, with a focus on data-driven optimization.

You will collaborate with content, design, and sales teams, manage campaigns on Google Ads/Meta/LinkedIn, and contribute to SEO efforts while supporting email marketing and

Qualifications

• Experience leading digital marketing campaigns and channel strategy.
• Strong knowledge of SEO, content marketing, email marketing, and social media.
• Ability to analyze campaign performance and make data-driven decisions.
• Experience with analytics tools (GA/GA4, Search Console) and reporting.
• Proven track record of improving ROI and conversions through optimization.

Responsibilities

• Develop and execute digital marketing strategies and campaigns across online channels.
• Manage and optimize campaigns on Google Ads, Meta Ads, LinkedIn and other platforms.
• Conduct keyword and audience research and competitive analysis for growth.
• Create and optimize content for websites, social media, emails, and campaigns.
• Monitor performance metrics and budgets, and generate insights.
• Analyze data and produce performance reports to guide decisions.
• Conduct A/B testing of ads, pages, audiences, and messaging.
• Improve ROI, conversions, engagement, and customer acquisition.
• Collaborate with content, design, sales and other teams for consistency.
• Support SEO initiatives with keyword optimization and site improvements.
• Manage email marketing campaigns and audience segments as needed.
• Track industry trends and emerging tools; monitor traffic with analytics.
• Identify opportunities to boost lead generation and digital performance.
• Maintain campaign docs, calendars, budgets and records.
• Continuously test new strategies and channels to improve results.

Skills

Digital marketing strategies

Paid advertising platforms

SEO/SEM content marketing

Analytics & data interpretation

Google Analytics

A/B testing

Campaign optimization

Cross-functional collaboration

Copywriting & content creation

Project management

Remote work capability

Tools

Google Ads

Meta Ads

LinkedIn Ads

Google Analytics

Google Search Console

Job description

We are seeking a creative, analytical, and results-driven Digital Marketing Specialist to develop, execute, and optimize digital marketing strategies that increase brand awareness, generate leads, and drive business growth. The ideal candidate will have strong knowledge of digital marketing channels, campaign management, content, analytics, and performance optimization, with the ability to use data to improve marketing results.

Responsibilities

• Develop and executedigital marketing strategies and campaigns across relevant online channels.
• Manage and optimize campaigns across platforms such as Google Ads, Meta Ads, LinkedIn, and other digital advertising channels.
• Conductkeyword research, audience research, and competitive analysis to identify growth opportunities.
• Create, coordinate, and optimize digital content for websites, social media, email, and advertising campaigns.
• Monitor campaign performance, budgets, conversions, traffic, and other key marketing metrics.
• Analyze marketing data and generateperformance reports and actionable insights.
• Conduct A/B testing of ads, landing pages, audiences, messaging, and other campaign elements.
• Optimize campaigns to improveROI, conversion rates, engagement, and customer acquisition.
• Collaborate with content, design, sales, and other teams to ensure consistent marketing initiatives.
• Support SEO initiatives, including keyword optimization, content recommendations, and website performance improvements.
• Manage and optimize email marketing campaigns and audience segments when required.
• Monitor industry trends, competitor activity, and emerging digital marketing tools and technologies.
• Track website traffic and user behavior using tools such as Google Analytics or similar platforms.
• Identify opportunities to improve lead generation, customer engagement, and overall digital performance.
• Maintain accurate campaign documentation, calendars, budgets, and performance records.
• Continuously test new strategies, channels, and approaches to improve digital marketing results.

Required Skills

• Strong understanding ofdigital marketing strategies and channels.
• Experience with paid advertising platforms such as Google Ads and Meta Ads.
• Knowledge ofSEO, SEM, social media, email marketing, and content marketing.
• Strong analytical and data interpretation skills.
• Experience with Google Analytics, Google Search Console, or similar analytics platforms.
• Ability to analyze campaign performance and make data-driven decisions.
• Knowledge of conversion optimization and A/B testing methodologies.
• Strong understanding of key marketing metrics such as CTR, CPC, CPA, ROAS, conversion rate, and customer acquisition cost.
• Excellent written and verbal communication skills.
• Strong content creation, copywriting, and editing abilities.
• Strong organizational and project-management skills.
• Ability to manage multiple campaigns and priorities simultaneously.
• Creative mindset combined with strong analytical thinking.
• Ability to work independently and collaborate effectively with cross-functional teams.
• Adaptability and willingness to learn new marketing tools and technologies.
• Professional, proactive, and results-oriented attitude.

Requirements

• Previous experience as aDigital Marketing Specialist, Digital Marketing Coordinator, Performance Marketing Specialist, or similar role.
• Hands-on experience managing digital marketing campaigns.
• Experience with paid advertising platforms and campaign optimization.
• Experience analyzing digital marketing performance and preparing reports.
• Familiarity with SEO, content marketing, social media, and email marketing.
• Experience using analytics and reporting tools.Understanding of digital marketing funnels, lead generation, and conversion optimization.
• Strong analytical and problem-solving abilities.
• Ability to manage multiple projects and meet deadlines.
• Strong communication and collaboration skills.
• Reliable internet connection and a suitable setup for remote work.
• Professional, creative, analytical, and results-driven approach.
• English proficiency is required if the position involves working with English-speaking teams, clients, or audiences.