Digital Marketing Specialist New Hampshire

Aspire Living & Learning; New Hampshire; Remote; USD 75,000 - 85,000; Full time

Job summary

A nonprofit organization is seeking a Digital Marketing Specialist to enhance engagement and brand awareness. Key responsibilities include leading digital marketing campaigns, managing advertising efforts, and optimizing performance across platforms. The ideal candidate has 5-8 years of digital marketing experience and is proficient in relevant software. This primarily remote role requires occasional in-person meetings in nearby states, and offers a salary range of $75,000 to $85,000 along with comprehensive benefits.

Benefits

Health, dental, and vision insurance

Flexible Spending Accounts

403(b) retirement plan with employer match

Generous paid time off

Professional growth opportunities

Qualifications

• 5-8 years of experience in digital marketing and campaign management.
• Strong writing and editing abilities.
• Proficient in marketing software and tools.

Responsibilities

• Develop and implement multi-channel marketing campaigns.
• Manage and optimize paid advertising campaigns.
• Oversee email marketing strategies and website updates.

Skills

Digital marketing experience

Campaign management

Writing and editing skills

Analytical skills

Collaboration

Tools

HubSpot

Google Ads

Facebook Ads Manager

Job description

Overview

Aspire Living & Learning is seeking a dynamic Digital Marketing Specialist to lead integrated marketing campaigns, optimize email and website performance, and manage advertising efforts. This role is essential in the People & Culture team and reports to the Director of Marketing. It is ideal for someone who enjoys strategic thinking, fast-paced environments, and using digital marketing to increase engagement and brand awareness.

Key Responsibilities

• Campaign Development: Craft and implement multi-channel marketing campaigns that connect with diverse audiences and inspire action, using audience segmentation to tailor messaging.
• Paid Advertising: Manage and optimize paid campaigns across digital platforms (e.g., Google Ads, Facebook Ads); explore new opportunities including print and local partnerships.
• Channel Management & Optimization: Oversee email marketing with segmentation and automation to deliver targeted messages; maintain and update Aspire’s website (with vendor support) to enhance user experience and drive traffic via SEO, paid search, and digital ads.
• Sponsorships & Events: Secure sponsorships and advertising opportunities at key conferences and events; collaborate with internal teams to ensure strong brand representation.
• Reputation Management: Monitor Aspire’s online presence on platforms such as Google Business, Indeed, and Glassdoor; partner with People & Culture to encourage employee reviews and respond to feedback.
• Market Research: Stay up-to-date with industry trends, competitors, and emerging marketing technologies to identify opportunities for improvement and innovation.

Qualifications

• 5-8 years of proven experience in digital marketing, campaign management, and paid advertising.
• Strong writing and editing skills with attention to detail.
• Proficiency in marketing software and tools (e.g., HubSpot, Facebook Ads Manager, Google Ads and Analytics) is strongly preferred.
• Creative mindset with the ability to think outside the box.
• Excellent analytical skills with the ability to interpret data and make data-driven decisions.
• Effective time management and the ability to coordinate multiple tasks with interweaving schedules.
• Strong collaboration skills and the ability to work effectively with cross-functional teams.
• Residence requirement: candidates must live in Vermont, Connecticut, Massachusetts, Maryland, or New Hampshire. Role is primarily remote with occasional in-person meetings or events as needed in one of these locations.

Compensation, Benefits & Work Environment

Salary Range: $75,000 - $85,000/year

• Comprehensive Health, Dental, & Vision Insurance with multiple medical plans and included vision coverage.
• Flexible Spending Accounts (FSA) and Health Savings Account (HSA) options for eligible medical and dependent care expenses.
• Lifestyle Spending Accounts with JOON for wellness, fitness, commuting, childcare, pet care, and more.
• 403(b) Retirement Plan with Employer Match — 100% match on contributions up to 2% of salary.
• Generous Paid Time Off including sick, personal, vacation days and holidays.
• Professional Growth Opportunities including training, mentorship, and career advancement.
• Employer-Paid Life & Disability Insurance, EAP, Telehealth and more.

Equal Opportunity & Inclusion

Aspire Living & Learning is committed to building an inclusive, equitable community where diverse voices are valued and celebrated. We strongly encourage applications from individuals of all backgrounds, particularly those from underrepresented communities.

How to Apply

If you’re passionate about creating positive change and want to grow in a supportive environment, we’d love to hear from you.