Digital Marketing Specialist MA

simera-talent; San Francisco (CA); Remote; USD 70,000 - 90,000; Full time

Job summary

simera-talent is seeking a Digital Marketing Specialist to drive brand awareness, generate leads, and grow the business. You will craft and run campaigns across Google Ads, social platforms, email, and content, using data to optimize performance.

The role requires hands-on campaign management, keyword research, A/B testing, and collaboration with content, design, and sales teams. A data-driven mindset and familiarity with analytics tools are essential.

Qualifications

• Experience planning and executing digital marketing campaigns.
• Ability to analyze data and generate insights.
• Familiarity with SEO, SEM, social media, and email marketing.
• Experience with analytics tools like Google Analytics.

Responsibilities

• Develop and execute digital marketing strategies and campaigns across online channels.
• Manage and optimize campaigns across Google Ads, Meta Ads, LinkedIn, and other platforms.
• Conduct keyword and audience research to identify growth opportunities.
• Create and optimize digital content for websites, social media, email, and ads.
• Monitor performance, budgets, conversions, traffic, and other metrics.
• Analyze marketing data and generate performance reports and actionable insights.
• Conduct A/B testing of ads, landing pages, and messaging.
• Optimize campaigns to improve ROI and customer acquisition.
• Collaborate with content, design, and sales teams to align initiatives.
• Support SEO initiatives and website performance improvements.
• Manage and optimize email marketing campaigns and segments.
• Track industry trends and emerging digital tools.
• Identify opportunities to improve lead generation and engagement.
• Maintain campaign documentation and calendars.
• Continuously test new strategies and channels.

Skills

Digital marketing strategy

Campaign management

Analytics interpretation

SEO/SEM

Paid advertising

Content marketing

A/B testing

Communication skills

English proficiency

Tools

Google Ads

Meta Ads

LinkedIn Ads

Google Analytics

Google Search Console

Excel/Sheets

Job description

We are seeking a creative, analytical, and results-driven Digital Marketing Specialist to develop, execute, and optimize digital marketing strategies that increase brand awareness, generate leads, and drive business growth. The ideal candidate will have strong knowledge of digital marketing channels, campaign management, content, analytics, and performance optimization, with the ability to use data to improve marketing results.

Responsibilities

• Develop and executedigital marketing strategies and campaigns across relevant online channels.
• Manage and optimize campaigns across platforms such as Google Ads, Meta Ads, LinkedIn, and other digital advertising channels.
• Conductkeyword research, audience research, and competitive analysis to identify growth opportunities.
• Create, coordinate, and optimize digital content for websites, social media, email, and advertising campaigns.
• Monitor campaign performance, budgets, conversions, traffic, and other key marketing metrics.
• Analyze marketing data and generateperformance reports and actionable insights.
• Conduct A/B testing of ads, landing pages, audiences, messaging, and other campaign elements.
• Optimize campaigns to improveROI, conversion rates, engagement, and customer acquisition.
• Collaborate with content, design, sales, and other teams to ensure consistent marketing initiatives.
• Support SEO initiatives, including keyword optimization, content recommendations, and website performance improvements.
• Manage and optimize email marketing campaigns and audience segments when required.
• Monitor industry trends, competitor activity, and emerging digital marketing tools and technologies.
• Track website traffic and user behavior using tools such as Google Analytics or similar platforms.
• Identify opportunities to improve lead generation, customer engagement, and overall digital performance.
• Maintain accurate campaign documentation, calendars, budgets, and performance records.
• Continuously test new strategies, channels, and approaches to improve digital marketing results.

Required Skills

• Strong understanding ofdigital marketing strategies and channels.
• Experience with paid advertising platforms such as Google Ads and Meta Ads.
• Knowledge ofSEO, SEM, social media, email marketing, and content marketing.
• Strong analytical and data interpretation skills.
• Experience with Google Analytics, Google Search Console, or similar analytics platforms.
• Ability to analyze campaign performance and make data-driven decisions.
• Knowledge of conversion optimization and A/B testing methodologies.
• Strong understanding of key marketing metrics such as CTR, CPC, CPA, ROAS, conversion rate, and customer acquisition cost.
• Excellent written and verbal communication skills.
• Strong content creation, copywriting, and editing abilities.
• Strong organizational and project-management skills.
• Ability to manage multiple campaigns and priorities simultaneously.
• Creative mindset combined with strong analytical thinking.
• Ability to work independently and collaborate effectively with cross-functional teams.
• Adaptability and willingness to learn new marketing tools and technologies.
• Professional, proactive, and results-oriented attitude.

Requirements

• Previous experience as aDigital Marketing Specialist, Digital Marketing Coordinator, Performance Marketing Specialist, or similar role.
• Hands-on experience managing digital marketing campaigns.
• Experience with paid advertising platforms and campaign optimization.
• Experience analyzing digital marketing performance and preparing reports.
• Familiarity with SEO, content marketing, social media, and email marketing.
• Experience using analytics and reporting tools.
• Understanding of digital marketing funnels, lead generation, and conversion optimization.
• Strong analytical and problem-solving abilities.
• Ability to manage multiple projects and meet deadlines.
• Strong communication and collaboration skills.
• Reliable internet connection and a suitable setup for remote work.
• Professional, creative, analytical, and results-driven approach.
• English proficiency is required if the position involves working with English-speaking teams, clients, or audiences.

By applying to this position, we’ll create yourSimera Professional Key (SPK) — a unique key that helps you connect with employers, stand out, and secure the right match.