Digital Marketing Specialist - Content & Video Creator

Utility Solutions, Inc.; Hickory (NC); On-site; USD 55,000 - 75,000; Full time

Job summary

Utility Solutions is seeking a Digital Marketing Specialist in Hickory, NC to own content creation, videography, social media, e-commerce, digital marketing, and trade show support. This hands-on role spans content production, platform management, and cross‑functional collaboration to elevate the company’s brand.

The ideal candidate will translate technical information into engaging materials, manage publishing calendars, optimize the online storefront, and contribute across marketing functions

Qualifications

• Bachelor’s degree from an accredited four-year college or university.
• 5+ years in marketing, communications, social media, content production, or e-commerce.
• Demonstrated ability to capture and edit photo and video content for digital platforms.
• Strong written and verbal communication skills.
• Ability to work with multiple teams and manage projects in a fast-paced environment.

Responsibilities

• Plan, coordinate, capture, and edit original photo and video content for social media, websites, product launches, trade shows, and other marketing initiatives.
• Coordinate content shoots on the production floor, at customer locations, and during industry events.
• Translate technical information into engaging material for a broader audience with cross‑functional teams.
• Maintain a consistent content and publishing schedule with the existing content creator.
• Maintain a searchable library of photo and video assets.
• Publish content across company social channels and assist with email campaigns.
• Monitor engagement, reach, and performance metrics for social media efforts.
• Support the maintenance and improvement of the e-commerce storefront and product pages.
• Travel ~10% for trade shows and events.

Skills

Photo/Video Capture

Content Production

Social Media Management

Written Communication

Project Management

Collaboration

Education

Bachelor's degree

Tools

Adobe Creative Suite

Premiere Pro

Canva

Google Analytics

Shopify

BigCommerce

WooCommerce

DaVinci Resolve

CapCut

Job description

Utility Solutions is seeking a Digital Marketing Specialist in Hickory, NC to own content creation, videography, social media, e-commerce, digital marketing, and trade show support. This hands-on role spans content production, platform management, and cross‑functional collaboration to elevate the company’s brand.

The ideal candidate will translate technical information into engaging materials, manage publishing calendars, optimize the online storefront, and contribute across marketing functions