Digital Marketing Specialist

insightsoftware; United States; On-site; USD 60,000 - 90,000; Full time

Job summary

A leading company in software development seeks a Paid Digital Marketing Specialist to manage and optimize paid campaigns. This role involves collaboration with agency partners and internal teams to enhance marketing strategies while analyzing performance data to drive business objectives. The ideal candidate will have strong experience in digital marketing and proficiency in key advertising platforms.

Qualifications

• 2-5 years of experience managing paid media campaigns.
• Experience with software companies is a plus.
• Proficient in optimizing campaigns and using analytics tools.

Responsibilities

• Oversee paid search and social media campaigns.
• Coordinate with ad agency for campaign management.
• Analyze campaign performance and provide insights.

Skills

Campaign strategy

Data analysis

Audience targeting

SEO knowledge

PPC campaign management

Microsoft Excel

Tools

Google Ads

Bing Ads

Tableau

Power BI

Google Data Studio

ABM tools

Job description

Company Description
insightsoftware is a global provider of comprehensive solutions for the Office of the CFO. We believe an actionable business strategy begins and ends with accessible financial data. With solutions across financial planning and analysis (FP&A), accounting, and operations, we transform how teams operate, empowering leaders to make timely and informed decisions. With data at the heart of everything we do, insightsoftware enables automated processes, delivers trusted insights, boosts predictability, and increases productivity. Learn more at insightsoftware.com

Job Description
The Paid Digital Marketing Specialist will oversee the execution of paid search (PPC, SEM) and paid social media campaigns, working with agency partners to execute strategies set at the BU, pillar, and product levels. They will coordinate with the agency to ensure alignment with strategic objectives and manage campaign implementation.

Responsibilities

• Support digital marketing managers with campaign strategy, execution, optimization, and performance analysis to support the organization's business units.
• Coordinate with our ad agency on paid campaign tasks including creative trafficking, budget management, bid optimization, ad copy updates, and keyword management for product campaigns.
• Work with marketing managers to test messaging, keywords, tactics, and audiences based on marketing plans.
• Collaborate with growth and product marketing teams to enhance targeting and messaging, and to drive webinar and event registrations.
• Work with Organic Social and SEO teams to ensure coordinated execution that improves cost efficiency and campaign performance.
• Provide data analysis and insights for monthly planning and Quarterly Business Reviews (QBRs).

Qualifications

• Experience with start-ups or high-growth/PE-backed software companies is a plus.
• Proficiency in building, editing, and optimizing campaigns within Google Ads & Bing Ads Editor.
• Experience with audience targeting and remarketing on LinkedIn.
• Track record of delivering sophisticated search media plans and strategies.
• Knowledge of SEO and social media co-optimization strategies.
• Strong skills in Microsoft Office, especially Excel, and experience with Tableau, Power BI, and Google Data Studio.
• Experience with ABM tools like 6Sense, Zoominfo, Clearbit, Dreamdata, Wrike, and Zapier is advantageous.
• 2-5 years of hands-on experience managing enterprise-level paid media campaigns.

Additional Information

All information will be kept confidential according to EEO guidelines. We are an equal opportunity employer, considering all applicants regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.

Currently, insightsoftware cannot sponsor candidates who are not eligible to work in the work location.

Learn more about our team: InsightSoftware Team.

Background checks are required where permitted by law. We are committed to equal employment opportunity regardless of protected characteristics.

Seniority level

• Associate

Employment type

• Full-time

Job function

• Marketing

Industries

• Software Development

Referrals increase your chances of interviewing at insightsoftware by 2x.