Digital Marketing Specialist

Sigvaris Inc; Peachtree City (GA); Hybrid; USD 60,000 - 75,000; Full time

Benefits offered by this job

Medical plans

Health Spending Account

Flexible Spending Account

Dental Plan

Free Life Insurance

Disability benefits

401(k) with company match

Paid Time Off

10 paid holidays per year

Employee Assistance Program

Job summary

Sigvaris Inc is seeking a Digital Marketing Specialist to plan, execute, and measure digital campaigns across social, email, and ecommerce channels. You will help with photo shoots and content development while ensuring brand consistency and performance tracking.

This role is remote, but you are expected to be in the Peachtree City, GA office for meetings twice per month and trainings as needed. Experience with Mailchimp, Shopify, and Canva is preferred.

Qualifications

• Bachelor's degree in marketing, communications, graphic design or related field.
• 3–5 years in digital marketing, ecommerce marketing, email marketing or social media.
• Hands-on experience with Mailchimp, Shopify and Canva.
• Knowledge of multiple marketing channels and online tools best practices.
• Strong writing, editing and design sensibilities.

Responsibilities

• Plan and coordinate digital marketing campaigns across channels.
• Create and deploy content per campaign calendar.
• Measure campaign performance and produce monthly KPI reports.
• Optimize content for SEO and social platforms.
• Support influencer campaigns, photoshoots, and other projects.
• Ensure MAP policy communication and enforcement on ecommerce platforms.

Skills

Strong written & verbal communication

Strong attention to detail

Fast-paced environment

Strong organizational skills

Education

Bachelor's degree in marketing or related field

Tools

Mailchimp

Shopify

Canva

Google Analytics

Job description

Description

Sigvaris is currently looking for a Digital Marketing Specialist to join our Digital Marketing team. As a leading compression solution provider, we are not just a company that manufactures products. We are a global team on a mission to help people feel their best. The Digital Marketing Specialist is responsible for programming digital marketing campaigns across all digital channels, including social media platforms, and email. This individual will also be responsible for measuring and reporting the performance of all digital marketing campaigns. This position will assist with e-commerce administrative tasks on Amazon and other third-party platforms including MAP policy communication and enforcement. This role will assist with the development and execution of photo shoots and other departmental projects.

This position is remote; however, you are expected to be in the Peachtree City, GA office for meetings twice per month, and trainings as needed.

DUTIES AND RESPONSIBILITIES:

• Support the organization's digital marketing initiatives through careful planning and coordination of campaigns.
• Program and deploy content across all assigned digital channels according to the digital marketing campaign calendar.
• Measure the success of each campaign based on the performance of channel KPIs and create monthly reports on the effectiveness of all campaigns.
• Optimize content for all digital platforms (SEO website, content production, social platforms, etc.).
• Contribute creative ideas to Digital Marketing Manager and Director to support relevant content development.
• Assist other third-party administrative tasks and MAP enforcement.
• General assistance with influencer campaigns, photo shoots and other departmental projects.
• Fosters positive morale among staff, by promotion of open communication with all departments, to help create and maintain an innovative and cooperative staff relationship and environment.
• Interacts with external and internal customers in a manner conducive to continued positive relationships.
• Displays patience, courtesy and tact; demonstrates flexibility, enthusiasm and willingness to cooperate while working with others or in place of others as necessary.
• Demonstrates effective communication methods.
• Appropriate management staff are kept informed of developments affecting their functions.
• Responds quickly to all oral and written communications.
• Maintains and encourages an open line of communication with both internal and external customers; using the appropriate style to ensure clear two-way communication with different audiences (senior management to new shop floor employees).
• Check and respond to voice mail messages in a timely manner.
• Accurately and legibly presents written data to affected internal/external customer.
• Follows established company policies and procedures to ensure compliance with SIGVARIS policies, industry standards, ISO 13485 standards, 6S and Lean Manufacturing, and Federal, State and local laws.
• Assists with the implementation of Lean/Kaizen initiatives or events in the department.
• Follows all work instructions, creates and maintains accurate records to meet all internal and external requirements to support the SIGVARIS Quality System and Quality Policy.
• Accurately performs any other duties and responsibilities as assigned to ensure an efficient workflow.

Requirements

EDUCATION and WORK EXPERIENCE:

• Must have a bachelor's degree in marketing, communications, graphic design or relevant degree.
• Must have a minimum of 3 to 5 years of experience in digital marketing, ecommerce marketing, email marketing, social media or a related role.
• Strong knowledge and experience of all different marketing channels, online marketing tools and best practices.
• Must have hands‑on experience with Mailchimp, Shopify, and Canva.

CRITICAL SKILLS:

• Strong written and verbal communication skills.
• Proficient in MS Excel, Outlook, Word, and PowerPoint.
• Advanced copywriting skills
• Intermediate-level understanding of graphic design principles
• Strong attention to detail
• Ability to work in a fast-paced environment with multiple deadlines and promotional campaigns.
• Strong organizational skills and ability to prioritize

PREFERRED SKILLS:

• Basic understanding of SEO, website content best practices, and digital merchandising.
• Familiarity with Google Analytics or ecommerce reporting tools is a plus.

PHYSICAL REQUIREMENTS:

This job operates in an office environment. This role routinely uses cameras, standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines. Occasionally required to sit, walk, use hands to finger, handle or feel, reach with hands and arms, talk or hear, bend, lift or climb.

What We Offer You:

• Highly competitive salary
• Medical (Core Plan and High Deductible Plan)
• Health Spending Account (applies to High Deductible Plan)
• Flexible Spending Account
• Dental Plan
• FREE Life Insurance, Short and Long Term Disability
• Voluntary benefits include vision, term life insurance, accident, cancer and hospital confinement
• 401(k) with Company match (dollar for dollar 100% up to the first 5% of employee contributions to the plan)
• Paid Time Off
• 10 Paid Holidays Per Year
• Employee Assistance Program

Successful completion of background check, verifiable education and employment, and drug test will be required in advance of hire.

Sigvaris is an EOE.