Digital Marketing Specialist

Niron Magnetics, Inc.; Minneapolis (MN); On-site; USD 60,000 - 75,000; Full time

Benefits offered by this job

Competitive Salary

Equity through stock options

Comprehensive Health Coverage

Mental Health Support

401(k) with Company Match

Paid vacation and holidays

Innovative work environment

Job summary

An innovative manufacturing company is seeking a Digital Marketing Specialist to enhance its brand presence across digital platforms. The ideal candidate should have at least 2 years of marketing experience, preferably in a startup or B2B context. Responsibilities include developing engaging content for social media and email campaigns, analyzing engagement metrics, and collaborating with internal teams. The position offers a competitive salary, equity opportunity, and comprehensive health coverage, making it an exciting role for creative, detail-oriented individuals.

Qualifications

• Minimum 2 years of experience in marketing or a similar role.
• Experience at a startup or B2B company is a plus.
• Passion for social media and marketing.
• Excellent written and verbal communication skills.

Responsibilities

• Develop and execute engaging digital content.
• Build Niron's digital and social media persona.
• Create campaigns across multiple channels.
• Collaborate with internal teams for content.

Skills

Experience in marketing, communications, digital media

Social media promotion

Video editing

Graphic design skills

Communication skills

Creative thinking

Tools

Adobe Premiere

Canva

HubSpot

Salesforce

Google Analytics

HTML

CSS

WordPress

Job description

Join to apply for the Digital Marketing Specialist role at Niron Magnetics, Inc.

Niron Magnetics is scaling the world’s first advanced manufacturing process for the mass production of permanent magnets powered by its breakthrough material formulation. The company’s proprietary magnet technology based on Iron Nitride enables magnets that are inherently high magnetization, free of rare earths and other critical materials, and will drive innovation in various industries. Niron Magnetics is comprised of a team of professionals with a desire to make a positive impact on the global community. We were named one of “America’s Top GreenTech Companies” for 2024 and 2025 by TIME Magazine and the “Innovation of the Year” at the 2025 mHUB Fourth Revolution Awards.

Our team is made up of people who think big, dare to innovate, and strive to impact the planet through technological innovation for our customers. Ready to learn alongside amazing people, solve complex problems, and leave a legacy? Join our team.

What you’ll do

We’re seeking a creative and driven Digital Marketing Specialist to help elevate Niron’s brand presence across digital channels. This role is ideal for someone who thrives in a dynamic environment, is hands‑on and detail‑oriented with a passion for storytelling, social media, and visual content creation.

Specifically

• Develop and execute engaging content for Niron’s online and social media platforms (LinkedIn, Instagram, X, YouTube, etc.)
• Assist in building and refining Niron’s digital and social media persona and voice
• Develop and maintain a social media content calendar, track engagement analytics, and optimize content. Create and execute campaigns across various digital channels, such as email, social media, paid advertising, search engine optimization, and Generative AI search optimization/LLM optimization.
• Create short‑form videos, graphics, and visuals that reflect Niron’s brand and mission
• Collaborate with internal teams to source stories, updates, and technical insights for content
• Support broader marketing initiatives including blog posts, newsletters, event promotion, and website updates and refreshes

What we’re looking for

• Minimum 2 years of experience in marketing, communications, digital media, or a similar role – experience at a startup or B2B company is a plus
• Passion and understanding of how to utilize social media to promote positive brand awareness
• Experience with video editing tools (e.g., Adobe Premiere, Canva, CapCut, or similar)
• Basic graphic design skills and familiarity with design tools (e.g., Canva, Adobe Creative Suite)
• Comfortable using tools like HubSpot, Salesforce, Google Analytics
• Knowledge of HTML, CSS and web development tools (e.g., Dreamweaver, WordPress) desired
• Excellent written and verbal communication skills
• Creative thinker with a proactive attitude and attention to detail

What You’ll Gain

• Hands‑on experience in content strategy and digital marketing
• Exposure to a fast‑paced, mission‑driven startup environment
• Mentorship from experienced marketing and communications professionals
• Portfolio‑worthy content and real‑world impact

What You’ll Get at Niron

• Competitive Salary: $60,000 - $75,000 annually, based on your experience and impact.
• Ownership Opportunity: Equity in Niron through a meaningful stock option grant—your success is our success.
• Comprehensive Health Coverage: Medical, dental, and vision insurance to keep you and your family well.
• Mental Health Support: Because your well‑being matters just as much as your work.
• 401(k) with Company Match: Helping you plan for the future while building something big today.
• Ample Time Off: Paid vacation, sick time, and holidays to recharge and reconnect.
• A Place to Thrive: Join a high‑performing, purpose‑driven manufacturing environment where innovation and collaboration fuel every day.

Seniority level

• Associate

Employment type

• Full‑time

Job function

• Marketing
• Manufacturing