Digital Marketing Specialist

American Cruise Lines; Guilford (CT); On-site; USD 55,000 - 75,000; Full time

Job summary

American Cruise Lines seeks a Digital Marketing Specialist to execute and optimize paid digital campaigns and manage analytics dashboards from our Guilford, CT home office.

You will support email marketing, collaborate with creative teams, and stay current with digital marketing trends to drive demand and growth.

Qualifications

• Bachelor's degree in a relevant field.
• 1-3 years' experience in digital marketing and analytics.
• Demonstrated success in executing digital marketing campaigns via Google Ads, Bing Ads, and Meta.
• Significant experience with web analytics tools such as Google Analytics.
• Knowledge/experience with Kentico CMS or similar enterprise CMS and Net Results/Paminga or similar email automation.
• Proficiency with Microsoft Office suite: Excel, PowerPoint, Word.

Responsibilities

• Execute and track paid digital marketing campaigns (search, display, retargeting, social).
• Monitor and adjust bid strategies, keywords, terms, and impression share.
• Brainstorm tests to improve performance and ROI.
• Support email marketing: build, schedule, and send campaigns.
• Coordinate with Creative Media for ad copy and visuals.
• Update and share KPI dashboards for Marketing leadership.

Skills

Google Ads

Bing Ads

Meta Ads

Web Analytics

Excel

PowerPoint

Word

Education

Bachelor's degree

Tools

Kentico CMS

Net Results/Paminga

Google Analytics

Excel

PowerPoint

Word

Job description

Reporting to the Digital Marketing Manager, the Digital Marketing Specialist is responsible for the execution, monitoring, and measurement of paid digital campaigns, management and daily production of digital analytics dashboards, and assisting with other digital campaigns as needed. This role requires a data-driven, highly analytical digital marketing professional with demonstrated experience building successful digital marketing campaigns.

American Cruise Lines is one of the fastest growing cruise lines in the world. With new ships launching every year, all areas of our marketing program are increasing steadily. By increasing our brand awareness and qualified lead conversion through digital marketing initiatives, you will be a key component of driving demand to fuel that growth. This position requires creativity and efficiency as you seek ways to optimize our programs without limiting scale.

Optimism, Commitment, Patriotism, and Merit. These values shape our culture, our service, and our people, guiding us as we work together to Share America's Story on the Finest American Ships.

Responsibilities:

• Execute and track results for paid digital marketing campaigns including paid search, display advertising, retargeting, paid social and other campaigns as assigned.
• Monitor and adjust digital campaign settings including, but not limited to, bid strategy, keywords, search terms, and impression share to achieve target cost per lead and cost per converted lead.
• Brainstorm and recommend new campaigns/tests designed to improve overall digital marketing performance.
• Support email marketing efforts, including building, scheduling, and sending email campaigns, updating email content, and monitoring campaign performance.
• Coordinate with internal Creative Media team to develop appropriate ad copy and visual assets.
• Leverage Analytics and BI platforms to update, maintain, and distribute digital marketing KPI reports to Marketing leadership.
• Assist with updating/maintaining website content including website images, copy, and blog posts.
• Remain current in digital marketing, social marketing, ecommerce, SEO, and web usability trends and best practices, as well as potential new channels/platforms.

Qualifications:

• Bachelors' Degree.
• 1-3 years' experience in digital marketing and analytics is required.
• Demonstrated working knowledge of, and proven success in the execution of digital marketing campaigns via Google Adwords, Microsoft/Bing Ads, and Meta
• Significant experience with web analytics/reporting tools such as Google Analytics required.
• Knowledge of/experience with Kentico CMS (or similar Enterprise CMS platforms) and Net Results/Paminga (or similar email marketing automation platforms) strongly preferred.
• Highly proficient in Microsoft Office suite - Excel, PowerPoint, Word.
• Comfortable working in an entrepreneurial, fast-paced environment where strategies or priorities can quickly shift as business needs warrant.
• Must be exceptionally organized, highly detail oriented and have strong project management and communication skills.
• Self-directed and motivated to manage priority workload is a MUST.

Work Schedule:

• Ability to work in-person at our Guilford, CT home office.

Why Join American Cruise Lines?

At American Cruise Lines, our people are the driving force behind our success. As the nation's leader in U.S. river cruising, we're experiencing rapid growth - and we're investing in top talent to grow with us. When you join our team, you'll find a dynamic work environment that values innovation, collaboration, and excellence, with real opportunities to build your career and make an impact.

Equal Opportunity Employer

American Cruise Lines is committed to providing equal employment opportunities for all employees and applicants. American Cruise Lines bases all employment decisions on business needs, job requirements, and individual qualifications without regard to protected characteristics, including, but not limited to, race, color, religion, sex (including pregnancy), national origin and citizenship, age (40 and over), disability (including perceived disability), generic information, military service, or any other protected characteristic under applicable federal, state, or local law. This policy applies to all aspects of employment and employment decisions, including, but not limited to, hiring, selection, job assignment, training, compensation, promotion, discipline, termination, and access to benefits.

*This job description is not intended to be a comprehensive list of the duties and responsibilities of the position and such duties and responsibilities may change without notice.