Digital Marketing Senior Lead

Salesforce, Inc.; Indianapolis (IN); On-site; USD 120,000 - 180,000; Full time

Job summary

Salesforce, Inc. is seeking a Senior Lead for Email Marketing to own AMER Strategic Events audience generation and drive engagement.

You will balance channel health, set audience targets, and partner with Strategic Event teams across AMER and EMEA in an end-to-end role from planning to AI-assisted email production and reporting. You will direct AI tools, manage the calendar, and deliver insights with a narrative that informs business reviews.

Qualifications

• 10+ years of experience in Email Marketing.
• Strong judgment on stakeholder relationship management and quarterly business reviews.
• Experience with email marketing solutions/ESPs, preferably Salesforce Marketing Cloud.
• Hands-on with AI tools for email production and QA.
• Strong skills in SQL, HTML/CSS, and AMPscript.
• Ability to read business metrics and turn them into narratives and decisions.

Responsibilities

• Build audience generation plans and KPI targets with stakeholders.
• Lead end-to-end audience generation campaigns and scheduling.
• Direct AI tools for email production while owning final execution.
• Deliver monthly stakeholder insights with root-cause commentary and actionable observations.

Skills

Email Marketing

SQL

HTML/CSS

AMPscript

Analytics

Stakeholder management

Tools

Salesforce Marketing Cloud

AI tooling for email production

Job description

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category

Marketing & Communications

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we’re looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce’s core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

What You’ll Be Doing & Why It Matters

Our AMER & EMEA Email Marketing team is looking for an experienced Email Marketing Senior Lead to own AMER Strategic Events audience generation.

You’ll balance business needs with channel health, driving registration targets for strategic events and sustaining engagement (e.g., click-through rate, unsubscribe rate, unsubscribe-to-click rate).

You’ll partner closely with Strategic Event teams across AMER. This is an end-to-end role — from planning and audience strategy through AI-assisted email production, send execution, reporting, and business reviews.

Core Responsibilities & Scope

• Strategy & Planning:
  • Build trusted relationships with stakeholders and collaborate on intake, audience generation strategies, and performance.
  • Set each stakeholder’s audience generation plan and KPI targets, using judgment on what’s realistic given their business context, and adjust that plan in cadenced reviews.
  • Lead reviews with stakeholders — reading the room, negotiating priorities, and making the call on what to prioritize.
  • Decide which cross-regional process or standardization initiatives are worth pursuing each half, and build the buy-in to land them across AMER/EMEA.
  • Bring forward-looking recommendations to business reviews — synthesizing signals into a point of view.
• Audience Generation:
  • Execute audience generation campaigns end-to-end — deciding when to refresh, elevate, or retire a campaign, and advising stakeholders on the right channel and approach based on program context beyond dashboards.
  • Align send calendar, suppressions, and sequencing directly with stakeholders — weighing whose priority wins this week across competing demands, and executing the resulting plan under time pressure.
  • Turn post-send data into actionable observations stakeholders will actually act on, beyond a summary of numbers.
  • Own escalation decisions on support eligibility disputes and flag process divergence between AMER and EMEA before it becomes a bigger problem.
• Email Production:
  • Direct AI tools to accelerate email production — drafting, QA, and build support — but own final execution: what ships, what gets held, and what needs a human fix before send.
  • Assess whether a new email project request clears the eligibility bar, then execute the build against a live send calendar.
  • Understand platform and technology releases and flag which ones matter for owned programs, and push the right issues to business partners.
• Reporting & Compliance:
  • Determine whether channel health signals reflect a real problem or an expected side effect, and decide what’s worth escalating vs. monitoring.
  • Deliver monthly stakeholder insights with root-cause commentary — the analysis behind the number, not the number itself.
  • Own reporting accuracy where attribution is ambiguous, and shape the narrative behind business review numbers.

Minimum Requirements

• You have 10+ years of experience in Email Marketing.
• Strong judgment on stakeholder relationship management: intake conversations, FY planning, and quarterly business reviews where negotiation and prioritization matter more than process-following.
• In-depth experience with email marketing solutions/ESPs, preferably Salesforce Marketing Cloud.
• Hands-on comfort directing AI tools for email production work — able to evaluate AI-generated output and know when to override it.
• Strong skills in SQL, HTML/CSS, and AMPscript — enough to judge whether AI-generated output is correct, with the ability to hand-code if needed.
• Ability to read business metrics (e.g., responses, leads, attributed pipeline and maturation) and email metrics (UOR - open rate, UCTR - click-through rate, U:CR - unsubscribe-to-click rate) and turn them into a narrative and a decision, not just a report.
• Comfortable making prioritization calls under pressure across events, always-on, and demand gen channels.
• Working knowledge of CAN-SPAM, and consent requirements, with the judgment to spot edge cases automated checks miss.

Preferred Qualifications

• Experience negotiating channel strategy with senior stakeholders on conflicting priorities
• Prior direct support of event programs, where competing priorities need real-time tradeoff decisions.
• You have experience with Salesforce products, Marketing Cloud, or Agentforce.
• You have built AI-powered marketing workflows, experimentation frameworks, or predictive segmentation models.
• You have an in-depth understanding of how LLMs and Agents work and how APIs compare to MCP, combined with insight into how these technologies can support the email channel.

This role is scoped around judgment calls, stakeholder relationships, strategic prioritization, AI-assisted email production and accountability for outcomes — the parts of the job that determine whether AMER’s email event registration programs actually contribute to the success of our strategic events.

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love.

Accommodations

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.

Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options.

Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.