Digital Marketing Officer

International Rescue Committee; New York (NY); On-site; USD 78,000 - 89,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Paid time off

Sick leave

Retirement plan

Flexible spending accounts

Employee Assistance Program

Job summary

International Rescue Committee in New York, NY seeks a Digital Marketing Officer to lead and coordinate digital marketing and fundraising efforts. You will manage campaigns, web assets, and donor journeys, partnering across Acquisition, Retention, Creative Studio, and analytics to ensure timely, on-brand, and performance-driven results.

The role emphasizes project management, cross-functional collaboration, and optimization of landing pages and donation forms within a fast-paced nonprofit

Qualifications

• Minimum 5 years of equivalent experience.
• Strong project management and organizational skills with attention to detail.
• Experience coordinating creative production (copy, design, video).
• Ability to manage multiple stakeholders and competing priorities.
• Familiarity with digital marketing channels and campaign workflows.
• Comfort working with web platforms, CMS tools, and basic technical concepts.
• Strong communication and problem-solving skills.

Responsibilities

• Manage end-to-end delivery of digital campaigns and web assets.
• Serve as primary liaison with Creative Studio and QA workflows.
• Maintain project timelines and documentation across campaigns.
• Coordinate intake, prioritization, and status updates across teams.
• Support specialized initiatives (Planned Giving, peer-to-peer, lead gen) and landing page development.
• Assist with CRO tests and optimization of donation forms and pages.

Skills

Project management

Organizational skills

Stakeholder management

Creative production coordination

Digital marketing channels

CMS / web platforms

Communication

Problem-solving

Job description

The International Rescue Committee (IRC) responds to the world's worst humanitarian crises, helping to restore health, safety, education, economic wellbeing, and power to people devastated by conflict and disaster. Founded in 1933 at the call of Albert Einstein, the IRC is one of the world's largest international humanitarian non-governmental organizations (INGO), at work in more than 40 countries and 29 U.S. cities helping people to survive, reclaim control of their future and strengthen their communities. A force for humanity, IRC employees deliver lasting impact by restoring safety, dignity and hope to millions. If you're a solutions-driven, passionate change-maker, come join us in positively impacting the lives of millions of people world-wide for a better future. This position is open to candidates with existing work authorization in the location where the position is advertised.

Job Overview The Digital Marketing Officer will support the execution and delivery of IRC’s digital marketing and fundraising initiatives by managing day-to-day project workflows, coordinating production, and facilitating cross-functional collaboration across teams, in close partnership with senior team members who define campaign strategy and performance goals. This role serves as a central point of coordination between Online and Offline Acquisition, Retention, Creative Studio, and key stakeholders, ensuring that campaigns, web assets, and digital experiences are delivered on time, on brand, and aligned with performance goals.

Key Responsibilities

1. Project Management & Production Coordination Manage end-to-end delivery of digital campaigns and web assets (ad copy, creative, video, web imagery, and donation forms) Serve as the primary liaison with Creative Studio, managing request intake, conducting initial review and submission of creative assets, and overseeing QA and approval workflows to ensure high-quality output aligned with performance standards and brand guidelines Maintain project timelines, workflows, and documentation across multiple concurrent initiatives Ensure all deliverables move efficiently from concept through production, QA, and launch Maintain campaign tracking tools (e.g., ad trackers) to ensure accurate and up-to-date visibility into campaign status, assets, and timelines
2. Cross-Team Coordination & Stakeholder Management Act as the central intake point for digital production requests across teams, including Acquisition, Retention, and Planned Giving Prioritize and balance competing requests to ensure alignment with organizational goals Facilitate communication between mass markets, creative, analytics, and technology teams Coordinate and distribute regular campaign updates, summaries, and key learnings to stakeholder
3. Specialized & Cross-Functional Campaign Support Support the execution, launch, and optimization of digital campaigns for specialized initiatives and priority projects (e.g., Planned Giving, Peer-to-Peer, lead generation, or pilot campaigns) Monitor and support peer-to-peer platform activity, including tracking new fundraisers and supporting inbound inquiries Partner with relevant stakeholders to coordinate the development of landing pages, donation forms, and supporting assets, ensuring adherence to digital best practices and Creative Studio workflows Ensure campaigns and assets align with broader digital strategy, donor journey, and cross-channel initiatives Support amplification of organic content through paid promotion (e.g., boosting posts) in collaboration with the social media team
4. Web & Marketing Technology Support Coordinate development of web assets, including landing pages, donation forms, and campaign experiences Project manage CRO (conversion rate optimization) tests across donation forms and web assets, and support the Digital Marketing Senior Officer with discovery on web tools, pilots, and digital features Implement and optimize Gift-in-Kind ad campaigns, like Google ads and LinkedIn Grant, partnering with internal stakeholders on how to best utilize the budget and achieve results
5. Quality Assurance & Process Improvement Ensure all assets meet brand, UX, and accessibility standards Validate tracking, naming conventions, and campaign setup across platforms Identify opportunities to improve workflows, production efficiency, and cross-team collaboration

Key Skills & Competencies

Minimum 5 years of equivalent experience Strong project management and organizational skills, with attention to detail Experience coordinating creative production (copy, design, video) Ability to manage multiple stakeholders and competing priorities Familiarity with digital marketing channels and campaign workflows Comfort working with web platforms, CMS tools, and basic technical concepts Strong communication and problem-solving skills

Desirable

• Experience with project management tools (Monday.com, Jira, etc.)
• Basic understanding of HTML/CSS or web production
• Experience in nonprofit or fundraising marketing

Compensation

Compensation: (Pay Rate: $77,600 - $88,889/yr). Ranges are based on various factors including the labor market, job type, internal equity, and budget. Exact offers are calibrated by work location, individual candidate experience and skills relative to the defined job requirements.

Professional Standards

All International Rescue Committee workers must adhere to the core values and principles outlined in IRC Way - Standards for Professional Conduct. Our Standards are Integrity, Service, Equality and Accountability. In accordance with these values, the IRC operates and enforces policies on Safeguarding, Conflicts of Interest, Fiscal Integrity, and Reporting Wrongdoing and Protection from Retaliation. IRC is committed to take all necessary preventive measures and create an environment where people feel safe, and to take all necessary actions and corrective measures when harm occurs. IRC builds teams of professionals who promote critical reflection, power sharing, debate, and objectivity to deliver the best possible services to our clients.

Cookies

https://careers.rescue.org/us/en/cookiesettings

Benefits

IRC offers a comprehensive and competitive benefits package. Highlights include 10 paid sick leave, 10 U.S. holidays, 20-25 generous paid time off based on role and tenure, medical insurance starting at $163/month, dental starting at $6.50/month, and vision starting at $5/month, flexible spending accounts (healthcare, dependent care, and commuter), a 403(b) retirement savings plan with employer match (immediate vesting) along with a non-elective employer contribution based on age and years of service (3-year vesting), disability and life insurance, and an Employee Assistance Program (EAP) offering confidential counseling and support services for employees and their families.

Equal Opportunity Employer

IRC is an Equal Opportunity Employer. IRC considers all applicants on the basis of merit without regard to race, sex, color, national origin, religion, sexual orientation, age, marital status, veteran status, disability or any other characteristic protected by applicable law.

The International Rescue Committee (IRC) helps people whose lives have been shattered by conflict and disaster to survive, recover and rebuild. We are trusted for our ability to reach people in the toughest places, put our clients at the center of everything we do, and - as an evidence-based organization - to relentlessly improve the impact we deliver for those we serve. If you’re ready to be part of a team that brings ingenuity, fortitude and optimism to making a lasting impact, we want to hear from you. The IRC Way, our code of conduct, is founded upon our core values of Integrity, Accountability, Service and Equality. These values unite IRC staff around the world and keep our programs firmly directed towards the well-being of our clients while meeting the expectations of our donors as responsible stewards of their resources.