Digital Marketing Manager, Web Strategy, AWS Marketing Integrated Demand Center

Amazon Inc.; New York (NY); Hybrid; USD 87,000 - 152,000; Full time

Benefits offered by this job

Health insurance

401(k) matching

Paid time off

Parental leave

Job summary

Amazon Web Services, Inc. headquartered in New York, seeks a Digital Marketing Manager to drive web strategy and templating for the AWS Marketing Integrated Demand Center. You will align with engineering, UX, and product marketing to standardize experiences and scale across regions.

The role requires strong communication, brand guideline expertise, and the ability to turn cross-functional challenges into repeatable solutions. This is a high-visibility position with global impact.

Qualifications

• 5+ years of professional non-internship marketing experience.
• Data-driven with a track record of using metrics to drive improvements.
• Ability to balance strategic marketing plans with tactical execution.
• Experience leading cross-functional marketing and creative teams.
• Experience with web development or CMS (AEM) in enterprise environments.

Responsibilities

• Create world-class customer experiences on AWS digital properties.
• Define the strategy and templatization of marketing pages, building standardized frameworks that raise customer engagement and drive AWS demand globally.
• Collaborate with stakeholders across web, marketing, engineering, UX, product management, and business teams to identify and drive innovative website solutions that meet business goals.
• Own the A/B testing and experimentation roadmap to validate decisions and improve page performance.
• Approach QA with a high degree of rigor to ensure a high-quality customer experience before publication.

Skills

Data-driven marketing

Cross-functional collaboration

Strategic planning

CMS/web development background

Tools

Adobe Experience Manager (AEM)

Excel

Tableau

JIRA

Workfront

Asana

Job description

Digital Marketing Manager, Web Strategy, AWS Marketing Integrated Demand Center

Job ID: 10553400 | Amazon Web Services, Inc.

The AWS Website team is looking for an experienced, data-driven Digital Marketing Manager to lead the strategy and templatization of marketing pages on the AWS website. This role will work across engineering, UX, information architecture, testing, and product marketing to standardize the web experience and build scalable frameworks that work globally.

The ideal candidate can drive alignment across multiple teams at once and has a track record of turning ambiguous, cross-functional problems into structured, repeatable solutions. This role requires strong communication skills and a clear understanding of brand guidelines, website systems, and technical capabilities. You'll define where content should live on the site, run A/B tests to validate decisions, and develop templates and page strategies that scale across regions. This is a high-visibility role with real impact on how customers experience product marketing content across the website.

Key job responsibilities

• Create world-class customer experiences on AWS digital properties.
• Define the strategy and templatization of marketing pages, building standardized frameworks that raise customer engagement and drive AWS demand globally.
• Collaborate with stakeholders across various web, marketing, engineering, UX, product management, and business teams to identify and drive innovative website solutions that achieve business goals and raise the bar for customer experience with each launch.
• Own the A/B testing and experimentation roadmap to validate decisions and continuously improve page performance.
• Approach quality assurance (QA) with a high degree of rigor to ensure the customer experience meets a high quality bar before publication.

Basic Qualifications

• 5+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience equally comfortable building strategic marketing plans and executing at a tactical level
• Experience managing or working within cross-functional marketing and creative teams
• Experience with web development, specifically with Adobe Experience Manager (AEM) or other enterprise CMS

Preferred Qualifications

• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience leading and managing migration and transformation programs
• Experience with A/B testing, especially around audience segmentation and targeting
• Experience working in ticketing platforms such as Asana, JIRA, Workfront or similar tools

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, NY, New York - 86,700.00 - 151,700.00 USD annually

USA, WA, Seattle - 82,700.00 - 137,900.00 USD annually

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Veterans, military spouses, and people with disabilities are encouraged to apply.