Digital Marketing Manager (Communications & Nurture)

Impact Networking, LLC; Vernon Hills (IL); On-site; USD 90,000 - 105,000; Full time

Benefits offered by this job

PTO

Paid holidays

Health plans

Retirement plans

Education reimbursement

Job summary

Impact Networking, LLC is seeking a Digital Marketing Manager (Communications & Nurture) to lead brand communications, email marketing, and organic social as part of the corporate marketing team. The role requires strategic thinking, strong writing, and hands-on execution to connect messaging with audience behavior and channel performance.

You will partner with leadership and other teams to ensure timely, on-brand communications, optimize nurture journeys, and leverage AI-enabled workflows to

Qualifications

• Bachelor’s degree in Marketing or related field preferred.
• 5+ years of strategic marketing experience with digital campaign ownership.
• Genuine enthusiasm for AI and its use in marketing.
• Strong email marketing knowledge and execution.
• Strong social media strategies across LinkedIn, Facebook, Instagram.
• Excellent writing for email, social, and internal comms.
• Understanding omni-channel marketing with segmentation.

Responsibilities

• Develop external communications for brand and campaigns via email and organic social.
• Support internal communications to inform and engage employees.
• Collaborate with leadership, people ops, sales, and marketing for aligned messaging.
• Translate business priorities into audience-focused messaging.
• Maintain brand voice, personas, and campaign strategy.
• Identify opportunities to improve communication workflows and alignment.
• Support PR strategy with senior leaders.
• Own email marketing strategy, planning, and optimization.
• Develop nurture journeys and measure performance.
• Lead organic social strategy and execution across platforms.
• Collaborate cross-functionally to execute integrated campaigns.
• Explore AI-assisted workflows to improve speed and impact.

Skills

Strategic marketing

Digital campaign ownership

Email marketing

Social media strategy

Written communication

Omni-channel marketing

AI tools familiarity

Collaboration

Education

Bachelor’s degree in Marketing

Tools

HubSpot

GA4

Looker Studio

Job description

Built on service. Powered by people. Impact exists because a small group of industry leaders believed companies in our space were doing it wrong. Many prioritized margins while the people doing the work and the clients relying on it became an afterthought. Impact was built differently: invest in great people, trust them to do great work, and deliver the kind of service clients remember. That approach helped us grow from a small office technology company into a national managed services provider, while remaining privately owned and people-first.

Built on service. Powered by people. Impact exists because a small group of industry leaders believed companies in our space were doing it wrong. Many prioritized margins while the people doing the work and the clients relying on it became an afterthought. Impact was built differently: invest in great people, trust them to do great work, and deliver the kind of service clients remember. That approach helped us grow from a small office technology company into a national managed services provider, while remaining privately owned and people-first.

Job Overview

The Digital Marketing Manager (Communications & Nurture) is a strategic and hands-on marketer responsible for planning, executing, and optimizing key aspects of Impact’s digital marketing programs that drive awareness, engagement, and demand. This role owns internal and external communications, email marketing, and organic social. This individual will sit on the corporate marketing team, focused on marketing the Impact brand. The ideal candidate is a strong communicator, strategic thinker, and hands-on marketer who can connect messaging, content, audience behavior, and channel performance to drive measurable business impact.

Responsibilities

Brand & Demand Communications

• Develop and manage external communications that support Impact’s brand, thought leadership, campaigns, events, and business priorities through email and organic social media.
• Support internal communications initiatives that keep employees informed, engaged, and aligned around company updates, campaigns, events, and key marketing initiatives.
• Partner with leadership, people ops, sales, and marketing teams to ensure communication plans are clear, timely, and consistent across audiences.
• Translate business priorities into audience-focused messaging for internal and external channels.
• Maintain a strong understanding of Impact’s brand voice, messaging, buyer personas, and campaign strategy to ensure consistency across communications.
• Identify opportunities to improve communication workflows, stakeholder alignment, and message clarity.
• Support public relations strategy alongside the Sr. Director, Demand Generation and Content Director to secure media outlet opportunities, press releases, and broader communications planning.

Email Marketing & ABM Nurture

• Own the strategy, planning, execution, and optimization of email marketing programs, including newsletters, nurture campaigns, event promotions, webinar follow-ups, and campaign-based email sends.
• Develop email strategies that support audience engagement, lead nurturing, pipeline influence, and customer and prospect education.
• Partner with marketing operations and demand teams to support segmentation, personalization, list strategy, and campaign performance tracking.
• Build and optimize nurture journeys that guide prospects and customers through the buyer journey with relevant, timely content.
• Analyze email performance metrics such as open rate, click rate, click-through rate, unsubscribe rate, engagement trends, conversion impact, and email health scores.
• Continuously test subject lines, CTAs, content formats, audience segments, and send strategies to improve performance.
• Ensure email campaigns follow brand standards, compliance requirements, and best practices for deliverability and engagement.

Organic Social Media

• Lead organic social media strategy and execution across Impact’s priority platforms, ensuring content supports brand awareness, thought leadership, audience engagement, recruiting, advocacy, and demand generation.
• Ensure social content aligns with Impact’s brand voice while adapting tone, format, and messaging for each platform.
• Review social performance data to identify what content drives engagement, reach, shares, traffic, and conversions.
• Support executive and thought leadership content strategies that help position Impact as a trusted voice in business technology.
• Monitor social media trends, competitor activity, and audience behavior to identify opportunities for timely, relevant content.

Campaign & Cross-Functional Collaboration

• Partner with demand generation, content, creative, events, sales, and marketing operations teams to support integrated campaign execution.
• Ensure email, organic social, and communications plans are aligned to campaign goals, launch timelines, audience priorities, and business objectives while supporting an aligned omni-channel approach.
• Support go-to-market planning for key initiatives, including newsletters, webinars, in-person events, thought leadership campaigns, and vertical campaigns.
• Help connect content distribution strategies across channels to maximize reach, engagement, and lead progression.
• Collaborate with internal stakeholders to gather input, manage approvals, and keep projects moving on time.

AI-Enabled Marketing & Innovation

• Work within Impact’s agentic AI operating system, where AI agents support research, drafting, data assembly, audits, and performance analysis.
• Direct AI-assisted workflows by applying strategic judgment, validating outputs, and refining processes to improve efficiency and effectiveness.
• Identify opportunities to improve speed, quality, and scalability through thoughtful human and AI collaboration.
• Embrace AI as a force multiplier for marketing expertise and contribute to the evolution of AI-augmented marketing workflows across the team.

Qualifications & Experience

• Bachelor’s degree in Marketing or related field preferred.
• 5+ years of strategic marketing experience, with strong digital campaign ownership and execution skills.
• Genuine enthusiasm for working with AI and using it to enhance strategic marketing execution.
• Strong understanding of email marketing strategies, execution, and best practices.
• Strong understanding of social media strategies, execution, and best practices by platform, including LinkedIn, Facebook, and Instagram.
• Strong writing experience, especially in developing content for email, social media, and internal communications.
• Understanding of omni-channel marketing strategies, including segmentation and audience targeting.
• Experience with marketing measurement and reporting tools such as HubSpot, Google Analytics 4, and Looker Studio.
• Comfortable using AI tools and managing agent-supported workflows to improve marketing execution.
• Ability to thrive in a fast-paced, collaborative, and performance-driven environment.

What Drives Impact

• Innovation: We embrace change because innovation lives outside the comfort zone.
• Passion: We are driven by purpose, fueled by passion, and obsessed with making an impact.
• Honesty: We are fiercely transparent and consistently honest.
• Fun: We fuel work with fun, knowing life's too short for boring.
• Low Ego: We champion ideas over titles, because brilliance knows no rank.
• One Team: We win as a team, we lose as a team, we are one team.

Compensation

Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skillset, experience and training, licensures and/or certifications, and other organizational needs.

Impact may offer applicable incentive compensation plans depending on role and/or department.

Full compensation details can and will be discussed with an Impact Talent Acquisition team member at the start of the interview process.

Benefits We Take Pride In

• 5-year Tiffany & Co. Gift Card or Custom Menswear, 10-year Custom Rolex, 20-year $20,000 Check incentive rewards
• Valuable time off with up to 20 days of PTO, 7 Paid Sick Days, 12+ paid holidays, and Paid Parental Leave
• Development and growth opportunities with on-going training & continued education reimbursement
• 401(K) & retirement plans with complimentary financial advisory services
• Comprehensive health, disability, life, dental, and vision plans

For full benefit information, visit https://www.impactmybiz.com/careers/#benefits

Work Authorization & Immigration Sponsorship

Candidates must be authorized to work in the United States at the time of application. Immigration sponsorship may be considered in select cases based on business need, cost, workforce planning, and applicable government requirements. Impact does not guarantee sponsorship for any visa category and may decline certain petitions based on associated costs or regulatory requirements.

Certain positions within Impact may involve access to information, technology, software, or technical data that is subject to U.S. export control laws and regulations, including the International Traffic in Arms Regulations (ITAR) and the Export Administration Regulations (EAR). Where required by applicable law based on the nature of the role, individuals in such positions must qualify as a “U.S. Person,” as defined by law, or otherwise be eligible to obtain any required government authorizations.

Compensation Range: $90K - $105K