Digital Marketing Manager - Carmel, IN

Allegion Canada Inc.; Carmel (IN); Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

Health, dental and vision insurance

401K with company match

Health Savings Account (HSA)

Flexible Spending Accounts (FSA)

Unlimited PTO

Tuition reimbursement

Wellness program

Employee discounts

Job summary

Allegion Canada Inc. is seeking a Digital Marketing Manager (Hybrid) to lead content and digital marketing initiatives from Carmel, IN.

You will own social media strategy, paid media campaigns, and content development across Allegion brands, driving brand awareness and measurable ROI. The ideal candidate has 5–8 years of experience in content and digital marketing, with proven results and strong knowledge of Sprinklr and Marketo.

Qualifications

• Bachelor’s degree in marketing, Communications, or a related field.
• 5–8 years of experience in content and digital marketing and/or program management in the security industry.
• Experience developing and executing content strategy across channels with proven results.
• Experience launching content strategy across digital channels with proven metrics.
• Strong knowledge of Sprinklr, Marketo, and similar platforms.
• Experience and proven results with paid media campaigns.

Responsibilities

• Own social media strategy and execution across all Allegion brand channels.
• Design and implement a content strategy supporting social channels and broader objectives.
• Assist with storyboards, video shoots, and editing as needed.
• Create and oversee content for social platforms and collateral in collaboration with brand and channel marketing.
• Ensure brand messaging, voice, and tone are consistent across assets.
• Manage paid media campaigns end to end—planning, execution, optimization, and reporting.
• Run A/B tests on paid creative, targeting, and placement to improve performance.
• Partner with demand generation on paid lead-generation campaigns and funnel tracking.
• Monitor, analyze, and report on social and paid media performance to refine strategy.
• Leverage analytics tools to track KPIs and demonstrate impact on growth.
• Collaborate with brand, channel, sales, and demand generation teams to align strategy with revenue goals.
• Highlight Allegion and its brands’ innovations and value propositions.
• Provide guidance to ensure high-quality deliverables and alignment with objectives.
• Develop strategic presentations and present to leadership.

Skills

Social media strategy

Paid media campaigns

Analytics & reporting

Storytelling

Leadership

Project management

Cross-functional collaboration

Communication

Education

Bachelor’s degree in marketing, Communications, or related field

Tools

Sprinklr

Marketo

Job description

Creating Peace of Mind by Pioneering Safety and Security at Allegion, we help keep the people you know and love safe and secure where they live, work and visit. With more than 40 brands, 14,000+ employees globally and products sold in 130 countries, we specialize in security around the doorway and beyond.

Additionally, Allegion is proud to be recognized with the 2026 Gallup Exceptional Workplace Award (GEWA) for the third consecutive year, earning distinction in both the employee engagement and strengths categories. This year, Allegion also received Gallup’s With Distinction honor — a designation reserved for a select group of organizations that go above and beyond in building exceptional workplace cultures.

Remote Location Indiana Digital Marketing Manager (Hybrid) – Carmel, IN

The Digital Marketing Manager is responsible for working with the broader Allegion marketing team to lead the development and execution of impactful content and digital marketing initiatives. This role requires a blend of strategic vision, creative storytelling and digital expertise to position Allegion and its family of brands as the trusted leader in creating a safer and more accessible world. The ideal candidate owns social media strategy and paid media campaigns end to end, driving brand awareness, engagement, and measurable ROI. They collaborate closely with brand, channel, demand generation, and senior leadership to bring content to life across digital channels. This role demands a fast learner who can bring innovative strategies to social and paid platforms, staying curious and comfortable operating in a rapid ‘test and learn’ environment.

Qualified candidates must be legally authorized to be employed in the United States. The company does not intend to provide sponsorship for employment visa status (e.g., H-1B, TN, etc.) for this employment position.

At Allegion, we are driven by a bold vision: redefining safety while empowering our employees to thrive. When you join our team, you become part of a culture that values innovation, purpose, and excellence.

This role offers the benefits of our dynamic hybrid work model—combining in-person collaboration for meaningful moments with the flexibility of remote work. Since hybrid arrangements can vary based on the needs of the individual, team and business, your talent acquisition partner will provide specific hybrid details about this role.

We are committed to fostering a healthy work-life balance and building meaningful connections, ensuring you have the tools, resources, and support needed to excel in any environment. Together, we’ll unlock your potential and create a lasting impact. While this is the current structure and we currently have no plans to change, we reserve the right to make changes to the hybrid schedule as needed at the Company’s discretion.

What You Will Do:

• Social Media & Content: Own social media strategy and execution across all Allegion brand channels, growing brand awareness and deepening audience engagement.
• Design and implement a content strategy that supports social channels and broader business objectives.
• Assist with storyboards, video shoots, and editing, as needed.
• Create and oversee content tailored for social platforms (posts, video, campaigns), collaborating with brand and channel marketing on blogs, case studies, webinars, and other collateral.
• Ensure brand messaging, voice, and tone are consistent across all social and content assets.
• Paid Media: Manage paid media campaigns (PPC, paid social) end to end — planning, execution, optimization, and reporting — to maximize ROI.
• Run A/B tests on paid creative, targeting, and placement to continuously improve performance.
• Partner with demand generation on paid lead-generation campaigns and funnel tracking.
• Analytics & Performance: Monitor, analyze, and report on social and paid media performance, using insights to refine strategy and optimize campaigns.
• Leverage analytics tools to track KPIs and demonstrate marketing’s impact on business growth.
• Collaboration & Team Leadership: Partner with brand, channel, sales, and demand generation teams to align social and paid strategy with revenue goals.
• Work with brand teams to highlight Allegion and its family of brands’ innovations and value propositions.
• Provide guidance to colleagues and partners to ensure high-quality deliverables and alignment with organizational objectives.
• Develop strategic presentations, leveraging storytelling, and present to leadership.

What You Need to Succeed:

• Bachelor’s degree in marketing, Communications, or a related field.
• 5 to 8 years of experience in content and digital marketing, and/or program management experience preferably in the security industry.
• Experience developing and executing content strategy across all channels with proven results.
• Experience launching content strategy across digital channels with proven metrics.
• Strong knowledge and experience in tools such as Sprinklr, Marketo, and similar platforms.
• Experience and proven results with paid media campaigns preferred.
• Exceptional verbal, writing and storytelling skills with the ability to tailor content for various platforms and audiences.
• Experience managing events and/or events communication.
• Strong marketing competencies, including business and market analysis.
• Demonstrated expertise in value proposition creation.
• Ability to work independently on complex projects, while effectively collaborating to work effectively across functions (IT, product, sales, etc.).
• Influential leadership and change management skills.
• Excellent ability to represent the Company externally and build alliances.
• Solid understanding of multi-step distribution and indirect channel sales.
• Attention to details and strong project management skills.
• Flexibility to work under pressure, and in a fast-paced environment that is constantly changing.
• Creative thinker with a data-driven mindset and strong problem-solving skills.
• Ability to travel up to 25%.

Why Work for Us?

Allegion is a Great Place to Grow your Career if: You're seeking a rewarding opportunity that allows you to truly help others. With thousands of employees and customers around the world, there’s plenty of room to make an impact. As our values state, "this is your business, run with it". You’re looking for a company that will invest in your professional development. As we grow, we want you to grow with us. You want a culture that promotes work-life balance. Our employees enjoy generous paid time off, because at Allegion we recognize that you have a full life outside of work! You want to work for an award-winning company that invests in its people. Allegion is proud to be a recipient of the Gallup Exceptional Workplace Award for the second year in a row, recognizing our commitment to employee engagement, strengths-based development, and unlocking human potential.

What You’ll Get from Us:

• Health, dental and vision insurance coverage, helping you “be safe, be healthy”.
• Unlimited Paid Time Off.
• A commitment to your future with a 401K plan, which currently offers a 6% company match and no vesting period.
• Health Savings Accounts – Tax-advantaged savings account used for healthcare expenses.
• Flexible Spending Accounts – Tax-advantaged spending accounts for healthcare and/or dependent daycare expenses.
• Disability Insurance – Short-Term and Long-Term coverage, paid for by Allegion, provides income replacement for illness or injury.
• Life Insurance – Term life coverage with the option to purchase supplemental coverage.
• Tuition Reimbursement.
• Voluntary Wellness Program – Simply complete wellness activities and earn monetary rewards.
• Employee Discounts through Perks at Work.
• Community involvement and opportunities to give back so you can “serve others, not yourself”.
• Opportunities to leverage your unique strengths through CliftonStrengths assessment & coaching.

Inclusive and Diverse Workplace Commitment:

At Allegion, we are dedicated to building a diverse, inclusive, and authentic workplace.

So, if you’re excited about this role but your past experience doesn’t align perfectly with every item in the job description, you may be just the right candidate for this role.

We Celebrate Who We Are! Allegion is committed to building and maintaining a diverse and inclusive workplace. Together, we embrace all differences and similarities among colleagues, as well as the differences and similarities within the relationships that we foster with customers, suppliers and the communities where we live and work. Whatever your background, experience, race, color, national origin, religion, age, gender, gender identity, disability status, sexual orientation, protected veteran status, or any other characteristic protected by law, we will make sure that you have every opportunity to impress us in your application and the opportunity to give your best at work, not because we’re required to, but because it’s the right thing to do.

We are also committed to providing accommodations for persons with disabilities. If for any reason you cannot apply through our career site and require an accommodation or assistance, please contact our Talent Acquisition Team.