Digital Marketing Manager — Brand & Experiences

Fifth Avenue Association; New York (NY); Hybrid; USD 120,000 - 150,000; Full time

Benefits offered by this job

Restaurant d'entreprise

Indemnités de stage/alternance

Job summary

The Digital Marketing Manager at Fifth Avenue Association in New York, NY, will lead day-to-day digital marketing efforts across social media, email, website and paid media, reporting to the CEO. You will work closely with the Chief Marketing Advisor and Administrative team to grow Fifth Avenue’s digital presence and drive visitation through compelling content and innovative campaigns.

This role partners with retailers, hotels and restaurants to tell member stories, launch campaigns, and connect

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or related field.
• At least five years of marketing, communications, community engagement, programming and event management, or related experience.
• Experience in retail and fashion, culture and/or economic development; multi-brand/BID experience preferred.
• Strong knowledge of social, digital, and email marketing platforms and best practices.
• Experience with luxury-brand stakeholders.
• Experience in multi-brand or BID environments.
• Proficient with PC and Microsoft Office; graphic design experience is a plus.
• Willingness to support events after hours.

Responsibilities

• Develop and execute digital marketing strategy with agency support.
• Manage digital channels including social media, email, website and paid media.
• Create integrated content calendar featuring retailers, hotels, events.
• Collaborate with partners to amplify campaigns and member initiatives.
• Monitor KPIs and optimize campaigns across channels.
• Coordinate with internal teams and external agencies on timelines and budgets.
• Develop campaigns for major initiatives like Fifth Avenue Blooms and holidays.
• Produce compelling copy and ensure brand voice consistency.

Skills

Digital marketing

Social media

Content strategy

Copywriting

Proofreading

Stakeholder management

Email marketing

Event coordination

Education

Bachelor’s degree in Marketing, Communications, Business Administration, or related field

Tools

Microsoft Office

Job description

The Digital Marketing Manager at Fifth Avenue Association in New York, NY, will lead day-to-day digital marketing efforts across social media, email, website and paid media, reporting to the CEO. You will work closely with the Chief Marketing Advisor and Administrative team to grow Fifth Avenue’s digital presence and drive visitation through compelling content and innovative campaigns.

This role partners with retailers, hotels and restaurants to tell member stories, launch campaigns, and connect