Digital Marketing Manager

ORW USA INC; Gardena (CA); On-site; USD 95,000 - 145,000; Full time

Job summary

4 Wheel Parts (4WP) and Off Road Warehouse (ORW) seek a Digital Marketing Manager to lead multi-channel campaigns, CRM programs, and eCommerce content. You will mentor the team, manage budgets, and partner with Ecommerce, Product, Retail, Sales, and Events to drive traffic, conversions, and loyalty in the off-road aftermarket space.

The role requires five+ years in digital marketing, strong analytics, and experience guiding vendors and agencies.

Qualifications

• Bachelor’s degree or equivalent professional experience in marketing fields.
• Five+ years of digital marketing experience with campaigns, analytics, and ROI focus.
• Experience managing employees, campaigns, agencies, or vendors.

Responsibilities

• Develop and execute multi-channel digital marketing campaigns for 4WP and ORW.
• Manage, onboard, and mentor digital marketing team.
• Lead paid media strategy across Google, Meta, YouTube, Shopping, search, display, and remarketing.
• Manage social media strategy, calendars, publishing, engagement, and reporting.
• Lead asset creation: banners, landing pages, emails, social content, ads, and eCommerce content.
• Collaborate with eCommerce, Product, Retail, Sales, and Events teams.
• Manage outside agencies and vendors, ensuring execution and ROI.
• Manage digital marketing budgets and channel allocation.
• Oversee CRM strategy, segmentation, workflows, and platform adoption.
• Manage email, SMS, triggered communications, retention, and post-purchase programs.
• Improve customer journey across digital, store, installation, delivery, and post-purchase communications.
• Identify/fix handoffs, tracking gaps, and platform issues.
• Support marketing tech requirements and data standards.
• Maintain brand identity and guidelines across channels.
• Review materials and approve ads, graphics, emails, catalogs, signage, and event assets.
• Optimize web pages, landing pages, and eCommerce content.
• Track campaigns with dashboards and KPIs; provide actionable recommendations.
• Manage multiple projects with deadlines; foster a creative off-road culture.
• Stay current on digital marketing trends and best practices.

Skills

Paid media management

CRM & email marketing

Team leadership

Analytics & reporting

Content creation

Project management

Budget management

Digital marketing strategy

Brand storytelling

Cross-functional collaboration

Communication

Education

Bachelor’s degree in Marketing, Digital Marketing, Communications, Graphic Design, or related field

Tools

Adobe Creative Suite

Marketing automation tools

CRM platforms

Google Analytics

Job description

The Digital Marketing Manager at 4 Wheel Parts (4WP) and Off Road Warehouse (ORW) is responsible for developing and executing creative, results-driven digital marketing strategies that support the brands’ rugged, off-road identity. This role oversees digital campaigns and creative assets across paid media, web, email, SMS, social media, eCommerce, and other marketing channels.The ideal candidate combines creative vision with strong leadership, project management, and analytical skills. This individual will collaborate with internal teams and external partners to increase brand awareness, improve the customer journey, drive traffic and conversions, and build customer loyalty within the off-road aftermarket industry.Key ResponsibilitiesDevelop and execute multi-channel digital marketing campaigns, promotions, and product launches for 4WP and ORW.Manage, onboard, and mentor direct reports as the digital marketing team grows.Lead paid media strategy across platforms such as Google, Meta, YouTube, Shopping, search, display, and remarketing.Manage social media strategy, content calendars, publishing, engagement, and performance reporting.Lead the concept development and delivery of digital assets, including website banners, landing pages, email campaigns, social media content, digital advertisements, and eCommerce content.Collaborate with eCommerce, Product, Retail, Sales, and Events teams to support promotional, product, and brand initiatives.Manage outside consultants, agencies, and creative vendors, holding them accountable for execution, optimization, reporting, and results.Manage digital marketing budgets, channel allocation, campaign optimization, and performance reporting.Oversee CRM strategy, customer segmentation, automated workflows, and platform adoption.Manage email, SMS, triggered communications, retention, reactivation, and post-purchase marketing programs.Help improve the customer journey across digital engagement, eCommerce, store interactions, installation, delivery, and post-purchase communications.Identify and help resolve broken handoffs, platform issues, tracking gaps, and other points of customer friction.Support marketing technology requirements, customer data standards, platform integrations, and tracking infrastructure.Ensure all creative materials maintain consistent brand identity, messaging, tone, and visual standards.Develop, maintain, and evolve brand guidelines across digital, print, retail, and event channels.Review and approve marketing and promotional materials, including digital ads, social media graphics, emails, brochures, catalogs, packaging, in-store signage, and event materials.Support the design and optimization of web pages, landing pages, and eCommerce content to improve the customer experience and campaign performance.Manage customer surveys, competitive research, customer segmentation, and other initiatives that provide insight into customer needs and behaviors.Track and analyze campaign performance using dashboards and key performance indicators such as website traffic, engagement, conversion rates, customer retention, return on advertising spend, and revenue.Provide recommendations to improve campaign effectiveness, creative performance, and marketing return on investment.Manage multiple projects, priorities, and deadlines while ensuring accurate, high-quality work.Champion a creative culture that reflects the off-road enthusiast lifestyle and connects with the core 4WP and ORW customer base.Stay current on digital marketing trends, emerging technologies, competitive activity, and industry best practices.QualificationsBachelor’s degree in Marketing, Digital Marketing, Communications, Graphic Design, or a related field, or equivalent professional experience.Five or more years of experience in digital marketing, creative marketing, brand management, or a related role.Previous experience managing employees, marketing campaigns, creative projects, agencies, consultants, or vendors.Strong understanding of paid digital advertising, email and SMS marketing, social media, CRM, eCommerce, website content, and campaign analytics.Experience managing digital marketing budgets and evaluating campaign performance and return on investment.Familiarity with marketing technology, analytics dashboards, customer segmentation, and automated workflows.Experience working with creative and design tools such as Adobe Creative Suite or similar platforms is preferred.Ability to interpret campaign data and translate results into actionable recommendations.Strong understanding of brand development, visual storytelling, and maintaining consistency across multiple channels.Excellent written and verbal communication, organization, and project management skills.Ability to manage multiple projects and meet deadlines in a collaborative environment.Strong attention to detail and commitment to producing high-quality work.Preferred QualificationsExperience in the automotive, off-road, powersports, retail, or aftermarket accessories industry.Knowledge of SEO, paid search, paid social media, marketing automation, CRM systems, and web analytics platforms.Experience supporting a multi-location retail or eCommerce business.Familiarity with off-road vehicles, aftermarket products, and the enthusiast lifestyle is a plus.Core CompetenciesTeam leadership and developmentDigital strategy and campaign managementPaid media and budget managementCRM and customer journey managementBrand storytellingData analysis and optimizationCross-functional collaborationProject and vendor managementAttention to detailCustomer-focused decision-making