Digital Marketing Manager

Lighthouse Io; Denver (CO); Hybrid; USD 85,000 - 99,500; Full time

Benefits offered by this job

Flexible time off

401k matching

Health insurance

Vision and Dental Insurance

Employee Assistance Program

Employer paid Short Term Disability

Parental leave

Wellbeing support

Referral bonus

Job summary

Lighthouse Io is seeking a Digital Marketing Manager based in Denver, CO to execute multi-channel marketing programs that enhance customer engagement. The successful candidate will manage campaign execution, performance metrics, and collaborate with various teams to achieve revenue goals.

This role requires 4-6 years of B2B marketing experience, proficiency in marketing automation (HubSpot preferred), and a data-driven approach to optimize marketing effectiveness. The position offers a hybrid work model and flexible time off.

Qualifications

• 4-6 years of experience in B2B marketing.
• Hands-on experience across email, paid social, and website.
• Ability to analyze campaign performance metrics.

Responsibilities

• Execute integrated, multi-channel marketing campaigns.
• Manage campaign timelines and performance metrics.
• Collaborate with various departments for coordinated campaigns.

Skills

B2B marketing

Email marketing

Paid social

CRM systems

Data analysis

Marketing automation

Project management

Collaborative execution

Tools

HubSpot

Job description

Job Details

• Marketing
• Denver, CO
• Full-time/ Hybrid
• Compensation
  • Salary Range: $85,000.00 - $99,500.00

What you will do

The Digital Marketing Manager will execute integrated, multi-channel marketing programs that drive demand and engagement across the full customer lifecycle. This role focuses on channel execution, campaign operations, and performance optimization across digital channels – including email, social, webinars, paid media, and website – in support of the company’s pipeline and revenue goals.

Where you will have impact

• Execute integrated, multi-channel campaigns aligned to the full marketing funnel and to revenue goals across prospect and customer audiences.
• Build marketing assets and manage campaign execution including workflows, landing pages, creative assets, nurture sequences, and lead capture setup – translating campaign strategy into pipeline-driving execution.
• Collaborate with Product Marketing, Content, Field, Marketing Operations, Sales, and other departments to create revenue-driving campaigns that align with audience needs and business priorities.
• Manage campaign timelines, assets, execution, and overall performance metrics to maximize efficiency and effectiveness.
• Drive demand, conversion, and engagement by promoting key products, features, and resources to the right audiences at the right stage of the journey across all of our channels.
• Execute and optimize segmented, personalized programs that span acquisition, nurture, and expansion.
• Analyze campaign performance and channel metrics to inform strategy and continuously improve marketing effectiveness.

About our team

You'll be joining our global Marketing team, a group of creative thinkers who blend the art and science of marketing to drive revenue and deliver amazing experiences. We are an AI-first organization where every marketer is expected to think like a builder and use technology to innovate. In this role, you will lead the charge for our independent hotels segment, a key growth area for Lighthouse, working closely with our content, paid media, field events, and Indie sales teams. You'll guide a dedicated team, focus on the metrics that matter, and push the boundaries of what’s possible in a fun, collaborative, and fast-paced environment.

What's in it for you?

• Flexible time off: Autonomy to manage your work-life balance.
• 401k matching: Up to 4%.
• Health insurance: Two Blue Cross Blue Shield plans with 99% company contribution to the base plan and 75% for dependents and spouses, plus $25/month to HSA.
• Vision and Dental Insurance: Dental Buy-up plan option, 50% company contributions to premiums for both employees, dependents and spouses for both.
• Employee Assistance Program: 100% confidential and free.
• Employer paid Short Term Disability + $50,000 Life Insurance
• Parental leave: 12 weeks of company paid primary caregiver leave, 3 weeks of company paid secondary caregiver leave, $1,500 new parent bonus, and 4 week flexible return to work plan.
• Wellbeing support: Subsidized ClassPass subscription.
• Referral bonus: Earn rewards for bringing in new talent.

Who you are

• 4-6 years of experience in B2B marketing
• Channel Execution & Technical Proficiency: Hands‑on experience across email, paid social, and website. Comfortable operating in marketing automation platforms (HubSpot preferred) and CRM systems to build and launch campaigns independently.
• Data Analysis & Optimization: Pulls and interprets channel performance data to make optimization decisions based on metrics including open rates, CTR, MQL volume, and pipeline contribution.
• Campaign Operations & Project Management: Manages multiple concurrent campaigns without losing detail or missing deadlines. Strong grasp of asset management, QA, and timeline management.
• Marketing Automation & Segmentation: Builds and manages segmented email and nurture programs including list management, workflow logic, and lifecycle stage targeting.
• Collaborative Execution: Partner closely across Marketing, Sales, Design, and Operations teams to align on goals, share insights, and deliver coordinated campaigns that serve both prospect and customer audiences.

Diversity, equity, inclusion, and belonging

Thank you for considering a career with Lighthouse. We are committed to fostering a diverse and inclusive workplace that values equal opportunity for all. We welcome candidates from all backgrounds, regardless of age, gender, race, religion, sexual orientation, and disability. Our commitment to equality is part of our culture. If you require reasonable accommodation at any point during the application or interview process, please notify your recruiter.

Not ticking every box? No problem! We value diverse backgrounds and unique skill sets, and we encourage individuals from all walks of life to apply. If your experience looks a little different from what we’ve described, but you’re passionate about what we do and are a quick learner, we’d love to hear from you!