Digital Marketing Manager

The Agency Hilton Head; Bluffton (SC); On-site; USD 65,000 - 90,000; Full time

Job summary

The Agency Hilton Head is seeking a Digital Marketing Manager to own our Lowcountry digital presence across social channels, websites, and email. This is an in-person role across Bluffton/Hilton Head offices, working directly with agents and listings.

You will build content calendars, produce reels and visuals, optimize landing pages, and manage campaigns. The ideal candidate has 2+ years of hands-on digital marketing, a strong portfolio, and comfort in a CMS, Canva/Adobe tools, and analytics to

Qualifications

• Bachelor’s degree required.
• 2+ years hands-on digital marketing experience with ownership of social media and a website.
• Real estate, brokerage, luxury lifestyle or hospitality experience is a plus.
• Comfort with CMS and basic website updates without a developer.
• Strong writing and visual brand consistency.

Responsibilities

• Plan, create, and manage a content calendar across Instagram, Facebook, TikTok, LinkedIn, and Pinterest.
• Produce and edit reels, short-form video, and graphics to showcase listings.
• Grow followers and engagement across all offices and listings.
• Own day-to-day website management: updates, landing pages, SEO hygiene, performance.

Skills

Social media management

Digital marketing

CMS proficiency

Copywriting

Brand consistency

Education

Bachelor's degree

Tools

Canva

Adobe Creative Suite

Meta Ads Manager

Mailchimp

Google Analytics

Job description

The Agency is one of the fastest-growing luxury real estate brands in the country — and our Lowcountry offices are having a moment. We’re looking for a Digital Marketing Manager who lives and breathes social media, knows their way around a website backend, and wants to own the digital presence for a multi-office luxury brokerage spanning some of the most photogenic real estate markets in the Southeast.

This is an in-person position based across our Lowcountry offices — you’ll be on the ground with our agents and listings, not managing this remotely from behind a screen.

This isn’t a “post and pray” job. You’ll be the engine behind how we show up online — across Instagram, TikTok, LinkedIn, email, and our brokerage websites — for agents and listings ranging from historic Savannah squares to Hilton Head oceanfront to gated golf communities in Bluffton. If you get a thrill from a well‑timed Reel, a beautifully rebuilt landing page, and watching engagement numbers climb, keep reading.

About The Agency

The Opportunity

The Agency is one of the fastest-growing luxury real estate brands in the country — and our Lowcountry offices are having a moment. We’re looking for a Digital Marketing Manager who lives and breathes social media, knows their way around a website backend, and wants to own the digital presence for a multi-office luxury brokerage spanning some of the most photogenic real estate markets in the Southeast.

This is an in-person position based across our Lowcountry offices — you’ll be on the ground with our agents and listings, not managing this remotely from behind a screen.

This isn’t a “post and pray” job. You’ll be the engine behind how we show up online — across Instagram, TikTok, LinkedIn, email, and our brokerage websites — for agents and listings ranging from historic Savannah squares to Hilton Head oceanfront to gated golf communities in Bluffton. If you get a thrill from a well‑timed Reel, a beautifully rebuilt landing page, and watching engagement numbers climb, keep reading.

About The Agency

The Agency is a global, boutique luxury real estate brokerage founded in 2011 in Beverly Hills, now operating a network of 190+ offices worldwide. The brand is defined by its collaborative approach to real estate, sharing resources, expertise, and networks across its entire global team rather than operating under the traditional siloed brokerage model. Beyond brokerage, The Agency positions itself as a full-service luxury real estate and lifestyle company representing clients across residential, new development, resort real estate, leasing, and luxury vacation rentals.

What You’ll Own

Social Media

• Plan, create, and manage a content calendar across all brand and office social channels (Instagram, Facebook, TikTok, LinkedIn, Pinterest)
• Produce and edit Reels, short-form video, and graphics that make $2M+ listings — and the agents behind them — impossible to scroll past
• Grow followership and engagement across every office, with an eye for what’s trending and what’s on-brand
• Manage posting schedules, community engagement, and platform‑specific strategy

Website & Digital Presence

• Own day-to-day management of our brokerage websites — updates, listing syncs, landing pages, SEO hygiene, and site performance
• Troubleshoot and coordinate with developers/vendors as needed to keep everything fast, current, and on-brand
• Build out campaign‑specific landing pages for major listings, events, and agent recruiting pushes

Digital Marketing Strategy

• Serve as the go‑to owner for all digital marketing initiatives across offices — email campaigns, paid social/search, SEO/AEO content, and marketing automation
• Partner with leadership and agents to translate listings, market reports, and brand moments into digital campaigns
• Track performance across channels and turn analytics into next steps, not just reports
• Keep every office’s digital output consistent with The Agency’s brand identity and voice

What You Bring

• Bachelor’s degree required
• 2+ years of hands‑on digital marketing experience, with real ownership of social media and a website (agency, brokerage, hospitality, or luxury lifestyle brand experience is a big plus)
• Real estate industry experience preferred, but not required — we’ll take talent and hustle over a real estate background any day
• A genuine social media habit — you know the platforms because you use them, not just because you studied them
• Comfort working inside a CMS and coordinating basic website updates without needing a developer for every fix
• Strong eye for visual brand consistency and a portfolio that proves it
• Ability to juggle multiple offices, multiple agents, and multiple deadlines without dropping the ball
• Excellent writing — copy that warm, confident, and doesn’t sound like a template
• Bonus points: experience with Canva/Adobe Creative Suite, Meta Ads Manager, email platforms (like ActivePipe or Mailchimp), and basic analytics tools (Google Analytics, Meta Insights)

Why You’ll Like It Here

• A front‑row seat to some of the most beautiful listings and communities in the Southeast
• Real creative ownership — this role shapes what “The Agency........Lowcountry edition” looks and sounds like online
• A growing, ambitious team across multiple markets, not a single‑office grind
• Work that’s genuinely fun: gorgeous properties, coastal lifestyle content, and a brand with real design DNA behind it