Digital Marketing & Ecommerce Coordinator

Royal Apparel; Hauppauge (NY); Vor Ort; USD 55.000 - 70.000; Vollzeit

Benefits dieser Stelle

Paid vacation

401(k)

Profit Sharing-Company Contribution

Medical, dental, and vision insurance

Employee assistance program

Employee discount

Year End Bonus

Zusammenfassung

Royal Apparel seeks a Digital Marketing & Ecommerce Coordinator to support growth across ecommerce, wholesale, and promotional channels. This on-site role requires organization, creativity, and proficiency in day-to-day digital marketing, content publishing, website merchandising, and campaign support.

The ideal candidate will execute marketing initiatives, improve online visibility, assist with paid media, manage content, and contribute to reporting across multiple channels.

Qualifikationen

• Experience in digital marketing, ecommerce, merchandising, or related role.
• Familiarity with SEO, paid media support, website content publishing, and analytics.
• Strong attention to detail and ability to manage multiple projects.

Aufgaben

• Website Merchandising: edit product media, organize categories, update sizes and inventory, manage banners.
• SEO & Content Support: edit blog and site content, publish across platforms, assist with technical SEO.
• Paid Search & Paid Social Support: assist with campaigns, feed optimization, tracking, dashboards.
• Conversion Optimization: improve landing/product/category pages, test CTAs and offers.
• Email Marketing: manage lists, craft headlines, build campaigns with tracking.
• Promo / Marketplace Support: update product data on promo channels and marketplaces.

Kenntnisse

Digital marketing

Ecommerce

SEO

Content publishing

Paid media

Email marketing

Analytics

Jobbeschreibung

About Royal Apparel

Royal Apparel is a USA-based apparel manufacturer known for high-quality, fashion-forward basics and a strong commitment to domestic production, sustainability, and service. We work across retail, wholesale, and promotional markets and are looking for a team member who wants to grow with a dynamic and evolving brand.

Description

Royal Apparel is seeking a Digital Marketing & Ecommerce Coordinator to support growth across our ecommerce, wholesale, and promotional sales channels. This position is available as on‑site for the right candidate. We are looking for someone who is organized, creative, and comfortable managing day‑to‑day digital marketing, content publishing, website merchandising, and campaign support.

The ideal candidate will help execute marketing initiatives, improve online visibility, support paid media efforts, maintain website and product content, and assist with reporting and performance analysis across multiple channels.

Key Responsibilities

Website Merchandising

• Create and edit product videos
• Locate, edit, and add product photography
• Organize tagged product groups and categories for campaigns
• Add and update styles, colors, sizes, and inventory
• Review approvals and deactivate discontinued items
• Create coupons and update sliders, banners, and popups

SEO & Content Support

• Edit and review SEO content, blog copy, and website content
• Publish content across ecommerce and wholesale platforms
• Support GEO/AI visibility efforts and citation building
• Assist with technical SEO implementation
• Track keyword rankings and organic visibility performance
• Monitor search trends, competitor activity, and market opportunities

Paid Search & Paid Social Support

• Assist with shopping feed optimization
• Support campaign setup, optimization, and weekly creative updates
• Validate conversion tracking
• Maintain reporting dashboards
• Help analyze performance and identify opportunities for improvement

Conversion Optimization

• Support landing page, product page, and category page improvements
• Assist with CTA and offer testing
• Review funnel performance and customer behavior

Email Marketing

• Update and manage contact lists
• Proof email creative and audience‑specific headlines
• Build email campaigns in templates, apply UTM tracking, test, and deploy sends

Promo / Marketplace Support

• Review affiliate sales performance
• Add and update product information across promo and marketplace channels
• Support EASI product export setup
• Help manage merchandising and reporting for platforms such as Faire, Sage, and ASI

Schedule & Benefits

• Full-time position
• Monday through Friday
• 40 hours per week
• Paid vacation
• 401(k)
• Profit Sharing-Company Contribution
• Medical, dental, and vision insurance
• Employee assistance program
• Employee discount
• Year End Bonus

Requirements

• An interest in fashion or experience with apparel marketing is a bonus
• Experience (2-5 Years) in digital marketing, ecommerce, merchandising, or a related role
• Familiarity with SEO, paid media support, website content publishing, and analytics
• Strong attention to detail and ability to manage multiple projects
• Strong written communication and organizational skills
• Ability to work effectively both independently and collaboratively
• Experience with ecommerce platforms, CMS tools, email platforms, and reporting tools is preferred