Digital Marketing Creative Specialist

Cumulus Media Inc.; Detroit (MI); On-site; USD 35,000 - 40,000; Full time

Benefits offered by this job

Competitive Pay

Medical Insurance

401K with company match

Paid Vacation & Sick time off

Parental leave

Life Insurance

Disability Insurance

Wellness program

Referral bonus

Job summary

Cumulus Media Detroit-Ann Arbor is seeking a highly creative Digital Marketing Creative Specialist to join our Digital Department. You will develop platform-specific content for diverse digital channels to help clients meet marketing goals.

The role blends creative design with strategic thinking, focusing on display, email, social, podcasts, and OTT/CTV video ads. Collaboration with Sales and Digital teams drives tailored campaigns and measurable results.

Qualifications

• Minimum 2–5 years in graphic design, video production, or digital marketing roles.
• Proficient with Adobe Creative Cloud apps (Photoshop, Premiere Pro, Illustrator, Audition).
• Experience creating assets for digital advertising campaigns and familiarity with OTT/CTV environments.

Responsibilities

• Produce digital marketing campaigns and assets across display, social, email, websites, streaming audio, podcasts, and OTT/CTV.
• Collaborate with Sales and Digital teams to develop campaign concepts and customized solutions.
• Produce and edit podcast content, including distribution and audience engagement strategies.
• Coordinate with partners to ensure assets are trafficked, targeted, and optimized.
• Utilize emerging technologies to boost creativity and efficiency.
• Manage multiple projects in a deadline-driven environment.

Skills

Graphic design

Video production

Digital marketing

Advertising

Content creation

Adobe Creative Cloud

Photoshop

Premiere Pro

Illustrator

Audition

Social media

Display advertising

Email marketing

OTT/CTV

Audience targeting

Emerging tech

Communication

Project management

Self-starter

Tools

Adobe Creative Cloud

WordPress

Job description

Company Overview

Cumulus Media is an audio-first media company delivering premium content to a quarter billion people every month — wherever and whenever they want it. Cumulus Media engages listeners with high-quality local programming through 377 owned-and-operated radio stations across 84 markets; delivers nationally-syndicated sports, news, talk, and entertainmentprogramming from iconic brands including the NFL, the NCAA, the Masters, US Soccer, and AP News, across more than 7,800 affiliated stations through Westwood One, a leading national audio network;and inspires listeners through the Cumulus Podcast Network, an established and influential platform for original podcasts that is smart, entertaining, and thought-provoking. Cumulus Media provides advertisers with personal connections, local impact and national reachthrough broadcast and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live eventexperiences. For more information visit www.cumulusmedia.com.

Position Overview

Cumulus Media Detroit-Ann Arbor is seeking a highly creative and motivated Digital Marketing Creative Specialist to join our Digital Department.

This position focuses on developing compelling digital marketing assets and campaign concepts for prospective and existing advertising clients, creating platform-specific content for a variety of digital marketing channels. The ideal candidate is equally comfortable designing display advertising, developing email marketing creative, producing social media content, producing podcasts, and creating OTT/CTV video commercials, each designed to help businesses achieve their marketing goals.

The successful candidate will work closely with our Digital and Sales teams to develop customized marketing solutions that generate results for clients while supporting the continued growth of our digital business. Beyond strong creative skills, candidates should understand how today's major advertising platforms operate, allowing them to build content optimized for audience targeting, engagement, and performance.

We are looking for someone who combines strong creative abilities with a genuine curiosity for emerging technology. This is an opportunity for a creative professional who is excited by innovation and enjoys exploring new ways to solve marketing challenges.

Key Responsibilities & Qualifications

Key Responsibilities

• Produce digital marketing campaigns and creative assets for prospective and existing advertising clients across display, social media, email, websites, streaming audio, podcasts, and OTT/CTV platforms, tailoring content to platform-specific audiences and marketing objectives.
• Collaborate with Sales and Digital teams to develop campaign concepts, presentations, and customized marketing solutions that help clients achieve their business goals.
• Produce podcast content through audio and video production, editing, packaging, promotion, distribution and audience engagement strategies.
• Coordinate with campaign delivery partners and platforms to ensure creative assets are properly trafficked, targeted and positioned for campaign success.
• Utilize emerging technologies to enhance creativity, improve efficiency and identify innovative approaches to digital marketing and content production.
• Manage multiple projects in a deadline-driven environment while staying current on evolving digital marketing trends, platforms and best practices.

Qualifications

• Two to five years of experience in graphic design, video production, digital marketing, advertising, content creation or a related field.
• Proficiency in Adobe Creative Cloud, including Photoshop, Premiere Pro, Illustrator, and Audition.
• Experience developing creative assets for digital advertising campaigns.
• Strong understanding of social media platforms, display advertising, email marketing and video advertising environments.
• Working knowledge of OTT/CTV advertising, digital audience targeting and platform-specific creative requirements.
• Demonstrated curiosity and willingness to explore emerging technologies and apply new tools to marketing challenges.
• Excellent communication, organizational and project management abilities.
• Self-starter who can work independently while collaborating effectively with multiple departments.

Preferred Qualifications

• Experience in media, broadcasting, digital marketing, advertising or agency environments.
• Familiarity with Meta Ads Manager, Google Ads, Google Analytics, YouTube, LinkedIn and other digital advertising platforms.
• Experience with motion graphics and advanced video editing techniques.
• Working knowledge of WordPress and website content management.
• Understanding of audience segmentation, targeting strategies and marketing analytics.

What We're Looking For

• A creative thinker who can transform marketing objectives into compelling advertising campaigns.
• Someone who understands both the creative and strategic sides of digital marketing.
• A professional who enjoys helping businesses grow through effective marketing solutions.
• A naturally curious person who embraces innovation and emerging technologies to create smarter marketing solutions.
• A self-starter who stays ahead of industry trends, brings fresh ideas to the organization and is eager to learn and grow.

Pay Range

USD $35,000.00 - USD $40,000.00 /Yr.

What We Offer

• Competitive Pay
• Focused, responsible and collaborative work environment with the ability to ask, “what if” and try innovative solutions
• Medical, Dental & Vision Insurance coverage
• 401K with company match
• Paid Vacation, Sick & Holiday time off
• Parental leave time off benefits, life insurance, disability insurance, wellness and an employee referral bonus program

For more information about Cumulus Media, visit our website at: https://www.cumulusmedia.com/

EEO Statement

CUMULUS MEDIA is proud to be an Equal Opportunity Employer (EOE).