Digital Marketing Coordinator, Premium

Anaheim Ducks; Anaheim (CA); On-site; USD 34,440 - 41,328; Full time

Job summary

The Anaheim Ducks are seeking a Digital Marketing Coordinator, Premium, to spearhead email and online marketing campaigns.

This role involves maximizing sales revenue through strategic marketing efforts and analyzing performance metrics to drive improvement. Ideal candidates will possess a Bachelor's degree and have 2-3 years of relevant experience in digital marketing.

Join us at Anaheim Ducks to shape the future of sports marketing in Orange County.

Qualifications

• Minimum of 2-3 years of experience in digital marketing or a related field.
• Experience with advertising reporting, creative performance analysis and ROI tracking.
• Knowledge of hockey preferred.

Responsibilities

• Plan and execute email and online advertising campaigns.
• Analyze and report on digital marketing performance.
• Develop relevant web pages and promotional placements.

Skills

Digital marketing experience

Marketing automation systems

Email marketing

Analytical skills

Strong communication skills

Organizational skills

Education

Bachelor’s degree in a related field

Tools

Salesforce Marketing Cloud

Job description

Join our team to help create and develop the future of live entertainment and sports in Orange County.

Job Title

Digital Marketing Coordinator, Premium

Pay Details

The starting hourly rate range for this position is $25.00 to $30.00 per hour. The actual hourly rate offered will take internal value, peer equity, job-related factors, and other organizational considerations into account.

Description

The Digital Marketing Coordinator is responsible for planning and executing email and online advertising campaigns for the Anaheim Ducks and Premium Seating at Honda Center to maximize sales revenue, data acquisition, fan engagement, awareness and lead generation. The role also includes analyzing and reporting on digital marketing performance to drive continuous optimization.

Responsibilities

• Coordinate email marketing initiatives, including newsletters, automated lead nurturing and customer account notifications for the Anaheim Ducks and Premium Seating at Honda Center supporting both revenue generating campaigns and brand or fan engagement initiatives across multiple business lines.
• Work with vendors to develop and optimize online advertising campaigns (display and SEM) for Ducks and Honda Center Premium Seating products, monitor creative, placement and ROI to maximize advertising performance.
• Help manage the text messaging platform for Ducks Marketing and Premium Marketing, grow the subscriber base, schedule campaigns and report on performance while ensuring messages are delivered in a timely manner.
• Partner with the New Media department to develop relevant web pages, landing pages and promotional placements on Ducks and Honda Center websites and mobile apps.
• Collaborate with the Social Media Producer to develop campaigns that support sales initiatives, awareness campaigns, merchandise pushes and other marketing efforts on social channels.
• Stay current on best practices and trends in digital marketing, including examples from other teams and companies.
• Serve as a liaison with Ticketmaster to maximize the use and performance of Ticketmaster marketing assets (CENs, Ticket Alerts, TMcom, etc.).
• Assist the Senior Digital Specialist, Director of Digital Marketing and Senior Director, Performance Marketing with analytical efforts, including identifying trends and outliers in recurring reports.
• Assist with the migration of Ducks and Premium Seating at Honda Center email and digital marketing programs from Eloqua to Salesforce Marketing Cloud.
• Assist the Senior Digital Specialist and Director of Digital Marketing with implementing digital marketing vendors within Salesforce Marketing Cloud.
• Support the Premium Seating at Honda Center department in advancing its digital presence across all channels.
• Ensure all Premium Seating at Honda Center content across web, social and other channels aligns with brand expectations and is kept current.
• Develop and support lead generation programs for Premium Seating at Honda Center and the Anaheim Ducks.
• Perform other projects and duties as assigned.

Qualifications

• Bachelor’s degree in a related field.
• Minimum of 2-3 years of experience in digital marketing or a related field.
• Experience with marketing automation systems, lead generation and nurturing, email marketing, basic HTML editing, landing page development, surveys, forms, social media and campaign reporting.
• Experience with advertising reporting, creative performance analysis and ROI tracking.
• Experience with Salesforce Marketing Cloud or comparable marketing automation platforms.
• Working knowledge of paid social advertising, display, SEM and SMS strategies and best practices.
• Knowledge of hockey preferred.
• Strong written and verbal communication skills.
• Strong organizational skills with the ability to be self‑motivated and creative.
• Able to work a flexible schedule, including nights and weekends, as required.

Education and Experience

Education – Bachelor's Degree

Experience Required – 2+ Years

This position is on-site.

Company

Anaheim Ducks Hockey Club, LLC

We are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and team members without regard to race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, parental status, military service, medical condition or any protected category prohibited by local, state or federal laws. We are firm believers that diversity and inclusion among our team members are critical to our success, and we seek to recruit, develop, and retain the most talented people from a diverse candidate pool.