Digital Marketing Coordinator

DLA Piper; San Diego (CA); Hybrid; USD 65,000 - 95,000; Full time

Job summary

DLA Piper is seeking a Digital Communications Coordinator to support the Americas region. You will publish webpages and social content, manage emails, and analyze data to improve digital delivery.

This role requires collaboration with marketing, business development, and admin teams while maintaining brand and accessibility standards. Hybrid work arrangement across multiple offices, including San Diego, with a focus on process improvement and stakeholder collaboration.

Qualifications

• B2B marketing agency, or equivalent; law firm experience a plus.
• Hands-on use of Vuture email marketing platform and InterAction CRM preferred.
• Basic HTML coding and Photoshop skills.
• Experience with a CMS (Sitecore a plus).
• Experience with social media marketing platforms is a plus.
• Ability to work in virtual teams and collaborate online.
• Strong attention to detail in a fast-paced environment.
• Strong written and verbal English and Spanish communications.
• Proficient in Microsoft Office, Teams, SharePoint or similar.
• Photoshop experience recommended.

Responsibilities

• Edit/update and publish webpages on the firm website and microsites.
• Publish social posts using firm platforms and best practices.
• Publish content within employee advocacy tools and monitor channels.
• QA all pages and emails to ensure brand, accessibility standards.
• Pull basic data reports in Google Analytics and track projects.
• Collaborate with stakeholders across practices and regions.

Skills

B2B marketing

InterAction CRM

Sitecore CMS

HTML coding

MS Teams

MS Office

English Spanish

Team collaboration

Google Analytics

Photoshop

Education

High School Diploma or GED

Bachelor's Degree in Marketing/Communications

Tools

Vuture

Sitecore

Google Analytics

Microsoft Office

Job description

DLA Piper is, at its core, bold, exceptional, collaborative and supportive. Our people are the backbone, heart and soul of our firm. Wherever you are in your professional journey, DLA Piper is a place you can engage in meaningful work and grow your career. Let’s see what we can achieve. Together.

Summary

The Digital Communications Coordinator, working in collaboration with and in support of the firm’s strategic initiatives, is a key contributor within the Digital Communications Center of Excellence, and under the supervision of the Senior Manager, Communications, the Digital Communications Coordinator works closely with internal stakeholders to support various digital marketing delivery activities throughout the Americas region. The position requires a highly organized, self-starter, with a variety of hands-on digital marketing skills including, but not limited to, website publishing, social media publishing, email marketing, database management, analytics reporting and ongoing process improvement. This individual collaborates with colleagues within various practices, sectors, marketing, business development, administrative and executive teams to help achieve their business objectives.

Location

This position can sit in our Miami, New York, San Diego, or San Juan office and offers a hybrid work schedule.

Responsibilities

• Edit/update and publish webpages on the firm website and microsites using the content management system.
• Build and publish new webpages using established templates and components within the content management system.
• Make basic enhancements to help fine tune search relevance on the website using Coveo.
• Help monitor the general [e-mail] mailbox.
• Construct and publish social media posts natively or by using the Firm’s social media marketing platform following best practices and standards.
• Publish firm content within our employee advocacy tool.
• Resize or crop digital images using image editing application.
• Provide ‘virtual event’ support as required.
• Perform QA on all new or updated web pages, email messages and/or event site to ensure all digital content adheres to Firm digital, brand and accessibility standards.
• Review QA reports in Siteimprove to ensure website content quality.
• Provide marketing survey support using Firm survey solution as required.
• Pull basic data reports in Google Analytics.
• Track all projects and tasks within Marketing Central tracking system; proactively share progress updates with stakeholders.
• Provide ad-hoc project assistance to Senior Manager, Marketing Ops marketing as needed.
• Develop, maintain and optimize documentation (workflows, processes, procedures, etc.).
• Utilize Firm collaboration platforms to collaborate with relevant colleagues and stakeholders.
• Perform other duties as assigned.

Desired Skills

B2B marketing agency, or equivalent required; previous law firm experience a plus. Experience with hands-on use of Vuture email marketing platform as well as InterAction CRM system is preferred. Basic HTML coding and Photoshop skills. Hands-on experience using a content management system (Sitecore a plus). Experience working within a social media marketing platform a plus. Ability to work in virtual teams and collaborate online is essential. Strong attention to detail and ability to work effectively in a fast-paced environment. Strong written and verbal English and Spanish language communications skills. Proficient in Microsoft Office, Microsoft Teams, Microsoft SharePoint or similar. Experience with image editing application such as Photoshop required. Experience with Google Analytics or similar a plus.

Minimum Education

• High School Diploma or GED.

Preferred Education

• Bachelors Degree in Marketing, Communication, Journalism, or related field.

Minimum Years Of Experience

• 2 years’ experience in a professional services firm, digital shared services role.

Essential Job Expectations

While the specific job requirements of a DLA Piper position may vary depending upon scope of the job and area of specialty, there are certain universal requirements that are expected of all DLA Piper employees, which include but are not limited to:

• Effectively communicate, verbally and in writing, with clients, lawyers, business professionals, and third parties.
• Produce deliverables, answer phone calls, and reply to correspondence in an efficient and responsive manner.
• Provide timely, accurate, and quality work product.
• Successfully meet deadlines, expectations, and perform work duties as required.
• Foster positive work relationships.
• Comply with all firm policies and practices.
• Engage in both physical and sedentary activity, such as (a) working at a computer for extended periods of time, including on-screen reading and typing; (b) participating in digital/virtual conference calls; (c) participating in meetings as needed.
• Ability to work under pressure and manage competing demands in a fast-paced environment.
• Perform all other duties, tasks or projects as assigned.

Physical Demands

Sedentary work: Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met.

Work Environment

The individual selected for this position may have the opportunity for a hybrid work arrangement comprised of remote and in-office work, the requirement for which will be determined in coordination with the hiring manager or supervisor and may be modified in the firm’s discretion in the future.

Disclaimer

The purpose of this job description is to provide a concise statement of the work elements and to organize and present the information in a standardized way. It is not intended to describe all the elements of the work that may be performed by every individual in this classification, nor should it serve as the sole criteria for personnel decisions and actions. The job duties, requirements, and expectations for this position may be modified at the Firm’s discretion at any time. This job description does not change the at-will nature of employment.

Accommodation

Reasonable accommodations may be made upon request to permit individuals with a disability to perform the essential functions and responsibilities of the position or to participate in the job selection process. If you have a request for an accommodation during the application process, please contact [e-mail].

No immigration sponsorship is available for this position.

The firm’s expected hiring range for this position is $26.34 - $46.00 per hour depending on the candidate’s geographic market location. Non-exempt positions will be paid on an hourly basis and paid overtime in accordance with applicable laws. The compensation offered for employment will also be dependent on other factors including the candidate’s experience, skills, educational and professional background, and overall qualifications. We offer a comprehensive package of benefits, including medical/dental/vision insurance, and 401(k). Applicants who are not based in the jurisdiction in which this position is posted and who apply for this role are doing so voluntarily and are not eligible for relocation assistance. Any relocation benefits, if any, are provided only where a relocation is required at the firm’s direction and in accordance with applicable policy and law.

DLA Piper is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.