Digital Marketing Coordinator

King & Spalding; New York (NY); On-site; USD 70,000 - 90,000; Full time

Job summary

King & Spalding is seeking a Digital Marketing Coordinator in New York to manage website content, publish digital communications, and support email and event campaigns. You will work closely with the Marketing & Business department to ensure brand consistency and timely delivery of digital assets.

The role requires 1–3 years in digital marketing or professional services, with experience in CMS content management and marketing technology.

Qualifications

• Bachelor's degree required with 1–3 years in digital marketing or professional services.
• Experience in CMS publishing, email or event campaigns, or marketing tech.
• Strong written and verbal communication with internal stakeholders.

Responsibilities

• Publish and manage website content including bios, practice areas, events, publications, client alerts, and news.
• QA content for accuracy, accessibility, and brand consistency; fix display/formatting issues.
• Apply governance and brand standards; make minor HTML/CSS adjustments.
• Handle CMS tasks with increasing independence over time.
• Configure, test, and deploy email and event campaigns using templates and QA processes.
• Create registration forms, landing pages, microsites, and event emails.
• Automate tasks, segment audiences, test campaigns, and manage triggers.
• Support reporting and digital communications best practices.
• Assist ON24 webinars, platform administration, and vendor issue escalation.
• Coordinate cross-office projects within Marketing & Business teams.

Skills

CMS publishing

Email marketing

Event marketing

Digital communications

Marketing technology

Education

Bachelor's degree

Tools

ON24

Fliplet

Cvent

Swoogo

Dynamics

Kentico Xperience

Job description

King & Spalding is a leading global law firm with a commitment to excellence, innovation, and the seamless delivery of legal services. We harness innovative technology and exceptional talent to meet the complex needs of our clients in a fast-paced and dynamic legal landscape.

The Digital Marketing Coordinator supports the day-to-day website content management, digital publishing, email marketing communications, event microsite configuration, client communications, and related digital marketing workflows.

The coordinator will be expected to take ownership of assigned work, contribute as part of a collaborative team, and develop increasing independence as their knowledge and experience grow.

Key Responsibilities

Website Content Management

• Manage and publish website content, including attorney biographies, practice and industry content, events, publications, client alerts, and news.
• Perform quality assurance reviews to ensure accuracy, consistency, accessibility, and adherence to brand standards.
• Troubleshoot content display, formatting, and publishing issues.
• Follow content governance and brand standards in all ongoing website maintenance activities.
• Make minor HTML and CSS adjustments as needed to achieve the desired formatting.
• Handling all website content management-related tasks and becoming increasingly independent as experience is gained.

Email Marketing & Event Campaign Support

• Configure, test, and deploy email- and event-marketing campaigns using established processes, templates, and quality-control procedures.
• Create and update registration forms, landing pages and microsites, invitation-, reminder- and follow-up emails associated with standard and virtual event campaigns.
• Execute campaign-related automation tasks, including audience filtering, list segmentation, quality assurance testing, trigger and variable management, and deployment.
• Support campaign reporting and digital communication best practices.

Digital Marketing Technology

• Support ON24 webinars, including scheduling, configuration, end-to-end testing, presenter and organizer assistance, and escalation of technical issues to the vendor when appropriate.
• Support the administration of email marketing, CRM, webinar, analytics, and other digital marketing platforms.
• Support additional digital marketing projects as needed, e.g., configuration of no- or low-code conference mobile apps using Fliplet.
• Compile and share website and campaign performance stats upon request.

Project & Stakeholder Support

• Coordinate projects across offices and time zones in collaboration with colleagues in Communications, Business Development, Events, and other functional areas within the broader Marketing & Business department.
• Manage multiple concurrent requests and projects in a fast-paced legal services environment.
• Provide responsive internal client service and appropriate process guidance, seeking input or escalating questions when needed.

Qualifications

• Bachelor's degree required.
• 1–3 years of professional experience, ideally in legal or professional services, in digital marketing or a related field, with experience in one or more of the following areas: CMS-based website content management and publishing, email or event marketing campaigns, digital communications, or marketing technology.
• Strong written and verbal communication skills, with the ability to communicate clearly and professionally with internal stakeholders and third parties.
• Excellent organizational, communication, and project management abilities.
• Ability to take ownership of assigned work, manage multiple priorities, and develop increasing independence with appropriate guidance.
• Collaborative and collegial approach, with the flexibility to adapt to evolving priorities and provide support where needed.
• Superior presentation, writing and verbal communication skills.
• Proactive, detail-oriented, and willingness to learn
• Experience with the firm's current platforms is helpful but not required.
• Microsoft Office Suite preferred
• Exposure to or prior experience with any of the following platforms is helpful but not required: Xperience by Kentico, Vuture, ON24, Swoogo, Cvent, Fliplet, or Dynamics.

The firm offers a generous total compensation package with bonuses and raises awarded in recognition of individual merit-based performance. All full-time Business Services employees may participate in King & Spalding’s comprehensive benefit program including health and wellness plan, life and disability insurance, flexible spending accounts and a health savings account, a 401(k) plan, profit sharing plan, and a substantial Paid Time Off (PTO) program.

Pay Transparency Range

New York: The anticipated full-time annualized salary range is $70,000 - $90,000.

Chicago: The anticipated full-time annualized salary range is $65,000- $85,000.

The salary offer will be contingent upon various factors, including but not limited to, relevant experience, internal equity, market data, job location, and other job-related factors permitted by law.

In general, employers are not permitted to make unsolicited neutral statements about criminal background checks before a conditional offer, including statements noting the employer's compliance with laws protecting applicants with criminal histories such as "Applicants' criminal history will be considered consistent with the requirements of the New York City Fair Chance Act".

King & Spalding LLP (K&S) is committed to providing equal employment opportunity to all applicants and employees in full compliance with all state, federal, and local laws prohibiting discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, genetic information, age, disability or any other status protected by applicable law.

We are proud of our remarkably cohesive culture, which now encompasses more than 2,500 lawyers and business professionals worldwide. We seek to attract and develop the very best talent to work with us.