Digital Marketing Coordinator

LOUGHREA CORPORATION; Folsom (CA); On-site; USD 42,000 - 64,000; Part time

Benefits offered by this job

Flexible scheduling

Mentorship from leadership

Job summary

Folsom Lake Nissan is seeking a Digital Marketing Coordinator to own the dealership's online presence and first-party marketing efforts. This entry-level role suits a student or recent graduate eager to apply classroom concepts to a fast-moving retail environment.

You’ll collaborate with the Dealer Principal and General Manager, gaining exposure to how a full retail operation runs and measuring impact on sales, service, and customer engagement.

Qualifications

• Pursuing or recently completed coursework in Marketing, Communications, Business, or related field.
• Comfort with spreadsheets and basic data/reporting.
• Strong written communication skills.
• Familiarity with AI language models as content tools.

Responsibilities

• Social media management: plan, create, schedule, and post content and engage with local community.
• First-party marketing campaigns: build and send email campaigns and track performance.
• Call tracking: monitor and report inbound call sources and volume.
• Website management: keep site updated with inventory, hours, staff, promotions.
• Marketing sources & reviews: track leads/traffic and monitor online reputation.
• Reporting: compile simple performance reports for leadership.

Skills

Social media proficiency

Analytical mindset

Written communication

AI tools familiarity

On-site availability

Education

Marketing/Communications/Business-related coursework

Tools

Spreadsheets

Canva

Mailchimp/Constant Contact

Google Analytics

CRM/DMS systems

Job description

Description

Digital Marketing Coordinator

Folsom Lake Nissan — Folsom, CA Reports to: Dealer Principal & General Manager Location: On-site, 12610 Auto Mall Circle, Folsom, CA 95630 Type: Part-time or Full-time (flexible scheduling available for students)

About the Role

Folsom Lake Nissan is looking for a sharp, analytical, and self-motivated Digital Marketing Coordinator to own the dealership's digital presence and first-party marketing efforts. This is a hands-on role built for someone early in their marketing career — a current student or recent graduate who wants to take the concepts they're learning in the classroom and apply them directly to a real, fast-moving business.

You’ll work closely with the Dealer Principal and General Manager, get exposure to how a full retail operation runs, and see the measurable impact of your work on sales, service, and customer engagement. If you’re the kind of person who’s genuinely curious about what makes a campaign convert, this is unusually good ground-floor experience.

What You’ll Do

• Social media management — Plan, create, schedule, and post content across the dealership's social media accounts (Facebook, Instagram, and others), and engage with the local community online.
• First-party marketing campaigns — Build and send email campaigns and other direct customer outreach to our existing database (sales, service, and lease customers), and track performance.
• Call tracking — Monitor and report on inbound call sources and volume to help us understand which marketing efforts are driving phone traffic.
• Website management — Keep the dealership website current — inventory specials, promotions, hours, staff, and landing pages — and flag issues or opportunities.
• Marketing sources & reviews — Track where leads and traffic are coming from, and help manage the dealership's online reputation by monitoring and responding to customer reviews.
• Reporting — Pull together simple, clear performance reports on the above so leadership can see what's working.

What Makes You a Fit

• Analytical and curious. You like digging into numbers and figuring out why something worked (or didn't), not just posting and hoping.
• Fluent in social and digital. You understand how the major platforms work and stay on top of trends.
• A clear communicator. Your writing is clean, and you can represent the dealership's voice professionally.
• Self-directed. You can take a goal and run with it without needing to be micromanaged.
• Detail-oriented. You catch the typo, the broken link, and the wrong date before they go out the door — accuracy matters when it’s the dealership's name on it.
• Genuinely interested in marketing as a field you want to build a career in.

Why Work Here

• Real responsibility, real impact. You’ll own meaningful projects and see the results of your work directly.
• Direct mentorship from the Dealer Principal and General Manager — a rare look at how a business actually operates end to end.
• Flexible scheduling that works around a class schedule.
• A genuine launchpad for a career in marketing, with concrete, resume-building experience.

Requirements

Requirements

• Currently pursuing or recently completed coursework in Marketing, Communications, Business, or a related field (or equivalent demonstrated experience).
• Working knowledge of major social media platforms and content tools.
• Comfort with spreadsheets and basic data/reporting.
• Strong written communication skills.
• Comfort using AI language models (such as ChatGPT, Claude, or Gemini) as everyday tools for content creation, research, and productivity.
• Reliable, on-site availability at our Folsom location.
• Legally authorized to work in the U.S.

Nice to Have (Not Required)

• Prior experience running social media, email campaigns, or a website (personal, volunteer, or professional).
• Familiarity with tools like Canva, email platforms (Mailchimp/Constant Contact or similar), Google Analytics, or CRM/DMS systems.
• Basic graphic design or short-form video editing skills.
• Interest in the automotive industry.