Digital Marketing/Branding Lead

Midwest Veterinary Supply, Inc.; Lincoln (NE); Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical, Dental and Vision insurance

401k plan

Paid holidays and PTO

Job summary

Midwest Veterinary Supply, Inc. seeks a Director of Digital Marketing to translate marketing strategy into an integrated digital demand and engagement capability.

The role leads channels including website, SEO/SEM, paid media, email and marketing automation, social media, and analytics, working with Marketing Services, Brand Engagement, Sales, ecommerce and IT to connect customer needs with campaigns across the buying journey. This is a remote position.

Qualifications

• Bachelor's degree in Marketing, Communications, Business or related field.
• 7+ years of progressive digital marketing experience across strategy, campaigns, analytics.
• Experience translating business objectives into integrated digital plans and managing budgets.
• Knowledge of web analytics, ad platforms, CRM and marketing automation.

Responsibilities

• Lead digital marketing strategy and integrated campaigns.
• Drive digital customer experience and optimize web content, navigation and usability.
• Plan, execute and optimize paid search, social, email and display campaigns.
• Manage cross-functional partnerships with Sales, ecommerce, IT and Brand Engagement.
• Establish meaningful digital KPIs and report on performance and business impact.
• Provide actionable insights to leadership and optimize campaigns through testing.

Skills

Digital Marketing Leadership

Strategic Planning

Data-driven decisions

Cross-functional collaboration

B2B marketing

Education

Bachelor's degree in Marketing, Communications, or Business

Tools

Web Analytics tools

CRM systems

Marketing automation

Content Management Systems

Advertising platforms

Job description

Job Summary

The Director of Digital Marketing helps translate Midwest Veterinary Supply's Marketing strategy into an integrated digital demand and customer engagement capability. In partnership with the VP of Marketing, this role helps develop and execute digital plans that strengthen the digital customer experience, increase awareness and engagement, support lead generation and conversion, and contribute to business growth. The Director leads digital marketing channels and programs, including website and digital experience, SEO/SEM, paid digital media, email and marketing automation, social media management, and analytics. The role works closely with Marketing Services, Brand Engagement, Sales, ecommerce and technology partners to connect customer needs, content and campaigns across the buying journey and to use performance insights to continually improve results.

This is a remote position.

Digital Strategy & Integrated Campaigns

Partner with the VP of Marketing to develop, refine and execute digital marketing plans aligned with business priorities and the broader Marketing strategy.

Translate business goals into integrated digital campaigns that attract, engage, convert and retain customers.

Coordinate digital plans with Marketing Services and Brand Engagement so manufacturer programs, content, creative and digital activation work together.

Monitor digital trends, customer behavior, competitor activity and emerging technologies to identify relevant opportunities for Midwest.

Digital Customer Experience & Web

Guide the ongoing improvement of website content, navigation, functionality and user experience in partnership with relevant business and technology teams.

Use customer insights, analytics and feedback to identify opportunities to improve digital journeys, usability, engagement and conversion.

Coordinate with ecommerce and business solutions stakeholders to support connected customer experiences across relevant digital platforms, clarifying ownership and dependencies across teams.

Develop and maintain SEO strategies and coordinate search engine marketing to improve discoverability and qualified traffic.

Digital Demand Generation & Channel Management

Plan, execute and optimize paid search, display, retargeting, paid social, email and other digital campaigns as appropriate to business needs.

Lead social media channel planning and management, including editorial calendars, publishing coordination, engagement monitoring and performance evaluation.

Partner with Sales and other stakeholders to support lead generation, nurture programs, customer engagement and campaign follow-through.

Coordinate channel plans, audience targeting, messaging and campaign schedules with content and creative partners.

Establish and monitor meaningful digital performance indicators, reporting on traffic, engagement, conversion, campaign effectiveness and business outcomes.

Use tools such as web analytics, advertising platforms, CRM and marketing automation systems to evaluate performance and identify opportunities for improvement.

Provide actionable insights and recommendations to the VP of Marketing and cross-functional partners.

Support a culture of testing, learning and continuous improvement, using data to guide channel and campaign optimization.

Team Leadership & Cross-Functional Partnership

Lead, coach and develop the Digital Marketing team, setting clear expectations, supporting professional growth and fostering collaboration and accountability.

Help establish team priorities, capacity planning, operating processes and work intake in alignment with Marketing-wide priorities set by the VP of Marketing.

Partner with Brand Engagement on content and creative needs and with Marketing Services on manufacturer-funded campaigns and demand generation.

Collaborate with ecommerce, IT, Sales, analytics and other stakeholders to clarify responsibilities, coordinate dependencies and improve the customer journey.

Evaluate digital tools, platforms and emerging capabilities with the VP of Marketing and relevant partners, recommending improvements based on business needs and expected impact.

Provides day-to-day leadership, coaching, work direction and performance feedback for assigned team members; supports hiring, onboarding, development and performance management in partnership with the VP of Marketing and Human Resources.

Performs responsibilities professionally and in a manner consistent with the needs of internal and external customers and Midwest Veterinary Supply policies, procedures and values.

Bachelor's degree in Marketing, Communications, Business or a related field, or equivalent professional experience.

7+ years of progressive digital marketing experience, including strategy, campaign management, digital experience and analytics; Demonstrated experience across digital demand generation, website and content management, SEO/SEM, paid media, email/marketing automation and social media.

• Experience translating business objectives into integrated digital plans, managing budgets and using performance data to improve results.
• Working knowledge of web analytics, advertising platforms, CRM and marketing automation tools, and content management systems.
• Strong people leadership, project prioritization, communication and cross-functional collaboration skills.
• B2B marketing experience; animal health, veterinary, healthcare or distribution experience strongly preferred.

Experience supporting ecommerce or digital customer platforms and collaborating with Sales, IT, product or business solution teams.

Relevant certifications in Google Analytics, Google Ads or other digital marketing platforms.

Ability to manage multiple priorities, analyze information, solve problems and make sound decisions in a fast-paced environment.

Prolonged periods of sitting and working on a computer; occasional travel to meetings, conferences or marketing events may be required.

This position may be performed in-office, hybrid or remotely, depending on business needs and company policy.

Job duties and requirements may be subject to modification to reasonably accommodate individuals with disabilities. The job description does not constitute a written or implied contract of employment. We offer competitive pay and a comprehensive benefits package including Medical, Dental and Vision insurance, Life and Accidental Death & Dismemberment (AD&D) insurance, Short- and Long-Term Disability insurance, a 401k plan, paid holidays, and Paid Time Off (PTO). Our work environment is business casual, and we like to have fun with weekly relaxed dress days, monthly breakfasts and birthday celebrations, and regular events like holiday contests, cookouts, and employee appreciation celebrations.

Midwest Veterinary Supply, Inc. (MVS) has provided quality service and merchandise to the veterinary profession since 1961. We take great pride in getting our orders out the same day as called in and having the product in the customer's hand the next day. MVS carries products and equipment from most major manufacturers. As we continue to grow, our goal will be, as it has always been, to provide the veterinary profession the very best in service along with quality merchandise at fair and competitive prices.

Midwest Veterinary Supply believes in providing equal employment opportunities for all employees and will not violate any law prohibiting discrimination for or against any employee or applicant for employment on the basis of any characteristic protected under local, state, or federal statute, ordinance, or regulation.

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