Digital Marketing, Associate Director

BioSpace; Lexington (MA); On-site; USD 153,600 - 241,340; Full time

Benefits offered by this job

401(k) plan with company match

Medical, dental, and vision insurance

Tuition reimbursement program

Paid volunteer time off

Continuous training and development

Job summary

Join a leading company in transformative healthcare marketing as an Associate Director focused on advancing digital strategies. Your role will involve creating innovative programs to enhance customer engagement using integrated digital platforms. You'll work collaboratively to optimize performance and enhance the HCP experience across various channels.

Qualifications

• 10+ years experience in digital marketing, particularly in healthcare.
• Strong understanding of integrated digital channels.
• Ability to influence and advise stakeholders effectively.

Responsibilities

• Define vision and strategy for digital marketing solutions.
• Lead third-party agency partnerships for digital marketing tactics.
• Monitor KPIs and provide insights for campaign performance.

Skills

Digital Marketing

SEO/SEM

Analytical Skills

Communication

Project Management

Education

Bachelor's degree

Tools

Digital Analytics Tools

Job description

Join to apply for the Digital Marketing, Associate Director role at BioSpace

2 days ago Be among the first 25 applicants

Join to apply for the Digital Marketing, Associate Director role at BioSpace

By clicking the “Apply” button, I understand that my employment application process with Takeda will commence and that the information I provide in my application will be processed in line with Takeda’sPrivacy Noticeand Terms of Use. I further attest that all information I submit in my employment application is true to the best of my knowledge.

Job Description

About the role:

Join Takeda as an Associate Director, HCP Digital Marketing,where you’ll be working in the GI Business Unit, serving as a leader in advancing the digital marketing capabilities and approach across a GIBU branded product. In addition, you will be responsible for creating multiple strategic and innovative digital programs to improve customer engagement through integrated digital, mobile, and social platforms, by driving the adoption of digital experiences through these initiatives. Reporting to the Director, Brand Strategy and HCP Promotion, IBD Brand Marketing, you will be an expert and strategist in implementing new and existing digital marketing efforts.

How You Will Contribute

• Define vision, strategy and implementation of digital marketing solutions that will improve the HCP experience. Collaborate with brand team colleagues to plan and execute across web, SEO/SEM, point-of-care, print, email, social media, and digital advertising to optimize the user funnels to drive demand.
• Lead third-party agency/vendor partners to create and implement digital marketing tactics that execute on the brand strategy in the following areas: website design and optimization, SEO, CRM, digital display media, print media, and social media.
• Drive test and learn marketing campaigns and optimize performance through actionable insights.
• Collaborate with Associate Director, Consumer Digital Marketing to ensure we have an integrated approach aligned to our strategy and the Patient/HCP journey.
• Identifytrends and insights to optimize spend, performance and ROI, leveraging the Insights and Analytics team to educate the larger Brand team on the available metrics and data in terms of audience engagement, response to ads, and conversion.
• Utilize audience research and trend analysis to develop supporting content and digital strategies. Evaluate customer research, market conditions and competitor activities.
• Responsible for reporting out monthly performance metrics on digital ecosystem.
• Establish key objectives and performance metrics for digital marketing campaigns and identify and implement appropriate measurement tools.
• Monitor operations and Key Performance Indicators through in-depth analysis of metrics, makes recommendations for optimizations to improve overall performance.
• Maintain knowledge of key product attributes and competitive differentiation to effectively position products in digital channels.
• Represent the brand in the review and approval process of promotional initiatives – including the ability to support the brand on areas of differing opinions – communicating objectives and purpose to assist in the process.
• Participate and contribute to the development of the annual brand business and operating expense plan.
• Remain current with customer, competitive and marketplace activity to contribute insights and perspectives to the broader team and brand plan.
• Establish relationships and work with commercial partners, including corporate communications and key associations.
• Drive improvements in the financial performance of all campaigns through on-going business analysis, financial analysis, and continuous process improvements and manage budgets for all projects.
  
  
  

Minimum Requirements/Qualifications

• Bachelor’s degree
• 10+ yearsexperience with increasing responsibilities in digital marketing & Healthcare related experience
• Demonstrated experience in search engine optimization, marketing database, email, social media and display advertising campaigns
• Proven experience advising stakeholders and effectively influencing business partners and peers is critical
• Advanced MCM strategy & industry expertise through ongoing training and development
• In depth understanding of the multiple channels of customer engagement utilized by an organization across their varied customers (i.e., HCP, consumer, payer) including how channels can be utilized effectively in an integrated fashion to deliver cross-channel customer journeys
• Experience with an AI-driven marketing optimization engine a plus
• Deep Understanding of the digital landscape. Strong knowledge of website and advertising analytics tools, staying up to date with the latest trends & best practices in online marketing and measurement
• Strong analytical skills and data-driven thinking
• Strong written and verbal communication skills -- must be an excellent storyteller as well as have strong consultative/listening skills
• Financial management and budgeting abilities
• Project management skills – prioritization, workflow process, communication
• Strong understanding of pharmaceutical guidelines and regulations
  
  
  

Takeda Compensation And Benefits Summary

We understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices.

For Location:

Lexington, MA

U.S. Base Salary Range

$153,600.00 - $241,340.00

The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors, including the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.The actual base salary offered will be in accordance with state or local minimum wage requirements for the job location.

U.S. based employees may be eligible for short-term and/or long-termincentives. U.S.based employees may be eligible to participate in medical, dental, vision insurance, a 401(k) plan and company match, short-term and long-term disability coverage, basic life insurance, a tuition reimbursement program, paid volunteer time off, company holidays, and well-being benefits, among others. U.S.based employees are also eligible to receive, per calendar year, up to 80 hours of sick time, and new hires are eligible to accrue up to 120 hours of paid vacation.

EEO Statement

Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.

LocationsLexington, MA

Worker TypeEmployee

Worker Sub-TypeRegular

Time TypeFull time

Job Exempt

Yes

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Internet News

Referrals increase your chances of interviewing at BioSpace by 2x

Get notified about new Digital Marketing Director jobs in Lexington, MA.

Cambridge, MA $176,000.00-$282,000.00 1 day ago

Boston, MA $160,000.00-$215,000.00 4 months ago

Cambridge, MA $176,000.00-$282,000.00 3 weeks ago

Lexington, MA $153,600.00-$241,340.00 6 days ago

Sr Director, Social Media - Shark Home & Beauty

Newton Centre, MA $130,000.00-$135,000.00 2 weeks ago

Associate Director Digital & Social Media Marketing - Rare Disease

Cambridge, MA $180,000.00-$180,000.00 3 weeks ago

Boston, MA $150,000.00-$186,100.00 3 days ago

Business Director (Digital Marketing Agency)

Senior Director, Global Marketing - Brand Lead, Pove

Cambridge, MA $147,000.00-$212,333.33 3 days ago

Director of Product Marketing, Marketing Solutions

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.