Digital Marketing and Client Relations Coordinator at CEDENT Plano, TX

CEDENT; Plano (TX); On-site; USD 50,000 - 65,000; Full time

Benefits offered by this job

Competitive salary and benefits

Opportunities for professional development

Dynamic work environment

Job summary

A dynamic marketing firm in Plano, TX, is seeking a Digital Marketing and Client Relations Coordinator to enhance brand visibility. Responsibilities include developing digital content, managing social media, and executing email marketing campaigns. The ideal candidate has a bachelor's degree in marketing and 1-3 years of experience. Strong writing, analytical, and project management skills are essential. This role offers a competitive salary, benefits, and opportunities for professional growth in a collaborative environment.

Qualifications

• 1-3 years of experience in digital marketing or content creation.
• Ability to work independently and as part of a team.
• Highly organized with strong multitasking skills.

Responsibilities

• Develop and manage digital content across platforms.
• Plan and execute social media campaigns.
• Create and analyze email marketing campaigns.
• Assist in planning paid digital advertising.
• Conduct market research and competitor analysis.

Skills

Strong writing and editing skills

Proficiency in digital marketing tools

Basic knowledge of SEO

Analytical skills

Project management skills

Graphic design skills

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Google Analytics

Social media schedulers

Email marketing software

Adobe Creative Suite

Job description

Digital Marketing and Client Relations Coordinator job at CEDENT. Plano, TX.

Digital Marketing and Client Relations Coordinator Location Plano, TX : The Digital and Content Marketing Coordinator will play a vital role in the marketing team, responsible for developing and executing digital marketing strategies to enhance brand visibility, drive engagement, and support business goals. This role will include managing social media accounts, creating engaging content across various channels, and analyzing performance metrics to optimize campaigns. The ideal candidate should be a creative thinker, skilled writer, and passionate about digital marketing trends and strategies.

1. Content Creation & Management

• Develop, write, and edit content for various digital platforms, including blogs, social media, email newsletters, and website copy.
• Work with the CEO to align content with brand voice and messaging strategies.
• Coordinate visual assets for digital content, working with designers and external vendors when necessary.

2. Social Media Management

• Plan, implement, and monitor social media campaigns across platforms (e.g., LinkedIn, Instagram, Twitter, Facebook).
• Schedule regular posts, interact with followers, and respond to comments and inquiries to foster community engagement.
• Track and analyze social media metrics, providing recommendations for improved performance.

3. Email Marketing

• Create, design, and distribute email campaigns that align with brand objectives.
• Monitor and analyze email marketing performance, including open rates, click‑through rates, and conversions.
• Maintain and segment the email marketing database for targeted communication.

4. Digital Advertising & Analytics

• Assist in planning and executing paid digital marketing campaigns (e.g., Google Ads, social media ads).
• Monitor, track, and report on campaign performance, providing insights and suggestions for improvement.
• Utilize analytics tools (Google Analytics, social media insights, etc.) to measure campaign success and make data‑driven decisions.

5. Collaboration & Coordination

• Work closely with internal teams (sales, design, product) to ensure marketing efforts are integrated and support overall business goals.
• Coordinate with external partners and agencies as needed to support marketing initiatives.

6. Market Research & Trend Analysis

• Stay up to date with the latest trends and best practices in digital marketing, social media, and content creation.
• Conduct competitor analysis and audience research to inform content and campaign strategies.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, or related field.
• 1-3 years of experience in digital marketing, content creation, or a related role.
• Strong writing, editing, and proofreading skills with a keen eye for detail.
• Proficiency in digital marketing tools (e.g., social media schedulers, email marketing software, analytics platforms).
• Basic knowledge of SEO best practices and content management systems (CMS).
• Experience with graphic design software (e.g., Canva, Adobe Creative Suite) is a plus.
• Strong analytical skills and ability to interpret data to improve campaign performance.
• Excellent communication skills and ability to work both independently and as part of a team.
• Highly organized, with strong project management skills and ability to multitask in a fast‑paced environment.

Personal Attributes

• Creative thinker with a passion for storytelling and brand building.
• Enthusiastic about learning and staying current with digital marketing trends.
• Self‑motivated, proactive, and able to take ownership of projects from start to finish.
• Ability to adapt quickly to changing priorities and deadlines.
• Team player

Benefits

• Competitive salary and benefits package.
• Opportunities for professional development and growth.
• Dynamic and collaborative work environment.

Application Process

Interested candidates should submit a resume, cover letter, and portfolio (if available) showcasing content and digital marketing work.