Digital Marketing Analyst

salesforce.com, inc.; Atlanta (GA); Hybrid; USD 55,000 - 75,000; Full time

Job summary

Salesforce is seeking a content marketer to join the Agentforce Service PMM team, handling messaging, campaigns, and content creation across digital channels. This hybrid role involves three in-office days per week and exposure to SEO, web copy, and ABM deliverables.

You will craft articles, landing page copy, nurture emails, and multimedia assets, collaborating with PMM, campaigns, and events teams to drive organic traffic and conversion across Salesforce’s AI-driven initiatives.

Qualifications

• 1–2 years of experience in content marketing, digital marketing, or a closely related role.
• Strong writing, editing, and proofreading skills across formats and audiences.
• Experience authoring content (blogs, articles, web copy) and interest in learning organic search and AI-generated answer optimization (SEO, AEO).
• Comfort using data and analytics to inform content decisions.
• Experience contributing to organic social media content.
• Familiarity with AI tools (Gemini, Claude, Slackbot) to help produce content.
• Ability to manage multiple projects and collaborate across teams.

Responsibilities

• Author SEO articles and web content that drive organic traffic and support our AI-optimized content strategy.
• Write and edit copy across web, social, email, campaign assets, and more.
• Publish content directly in Page Builder and manage end-to-end publishing workflow.
• Develop content deliverables for campaign and ABM execution with PMM and campaign strategists.
• Contribute to event marketing content and on-site support as needed.
• Monitor social performance and contribute ideas to improve engagement.
• Support digital marketing initiatives including landing pages, paid content, and web updates.
• Edit video content for social, web, and campaigns.
• Collaborate with creative and production teams to deliver polished, on-brand multimedia assets.
• Partner with demand gen, campaigns, digital, product marketing, and events teams as priorities shift.
• Support agency and freelance relationships as needed.
• Use performance data and SEO insights to inform content decisions and report on content impact across owned channels.
• Assist with competitive and audience research to surface content opportunities.

Skills

Content marketing

Writing & editing

SEO & AEO

Data-driven decisions

Social media content

Team collaboration

Tools

Page Builder

CMS

Video editing tools

AI tools (Gemini, Claude)

Job description

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category

Marketing & Communications

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword - it's a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You're in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

The Experience

You'll join the Agentforce Service PMM team, where product marketers craft the messaging, campaigns, and content that move people from first click to closed deal for Agentforce Service and Field Service. As a generalist content marketer, you'll get broad exposure across digital, social, campaigns, content, and events, and the chance to build a well-rounded marketing skill set early in your career. This is a hybrid role with three days in office each week.

What You'll Actually Be Doing

• Author SEO articles and web content that drive organic traffic and support our AI-optimized content strategy
• Write and edit copy across web, social, email, campaign assets, and more
• Publish content directly in Page Builder and manage the end-to-end publishing workflow
• Develop content deliverables for campaign and ABM execution - one-pagers, landing page copy, nurture emails, and targeted assets - in partnership with PMM and campaign strategists
• Contribute to event marketing, including pre/post-event content and on-site support as needed
• Monitor social performance and contribute ideas to improve engagement
• Support digital marketing initiatives including landing pages, paid content, and web updates
• Edit video content for social, web, and campaigns
• Collaborate with creative and production teams to deliver polished, on-brand multimedia assets
• Partner closely with demand gen, campaigns, digital, product marketing, and events teams, flexing across the marketing org as priorities shift
• Support agency and freelance relationships as needed
• Use performance data and SEO insights to inform content decisions, and help track and report on content impact across owned channels
• Assist with competitive and audience research to surface content opportunities

You're Our Person If...

• You have 1-2 years of experience in content marketing, digital marketing, or a closely related role
• You have strong writing, editing, and proofreading skills across formats and audiences
• You have some experience authoring content (blog posts, articles, web copy) and an interest in learning organic search and AI-generated answer optimization (SEO, AEO)
• You're comfortable using data and analytics to inform content decisions
• You have experience contributing to organic social media content
• You've used AI tools (e.g., Gemini, Claude, Slackbot) to help produce content
• You can manage multiple projects at once and collaborate effectively across teams

Even Better If...

• You have exposure to a web content management system (WEM/CMS/Page Builder experience a plus)
• You have video editing skills and a background producing content for social or web
• You have a background in B2B SaaS or enterprise technology marketing, including familiarity with Salesforce products or other SaaS platforms
• You're familiar with review platforms such as G2, TrustRadius, or Gartner Peer Insights and how they factor into buyer research and content strategy
• You're familiar with marketing automation, analytics, and social media management platforms

Unleash Your Potential

When you join Salesforce, you'll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we'll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future - but to redefine what's possible - for yourself, for AI, and the world.

Accommodations

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.

Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates' resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options.

Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that's inclusive, and free from discrimination. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications - without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.