Digital Growth & Conversion Specialist

Caesars Sportsbook & Casino; Jersey City (NJ); Hybrid; USD 60,000 - 70,000; Full time

Benefits offered by this job

Medical, vision, and dental insurance

401(k)-matching program

Paid Personal Time Off

Job summary

Caesars Sportsbook & Casino is looking for a Conversion Specialist to enhance digital visibility and optimize customer engagement through web and app experiences. The role requires collaboration with cross-functional teams to improve user journeys and implement digital growth strategies.

Candidates should have over 5 years of digital experience, hands-on CMS expertise, and familiarity with SEO tools. Benefits include a competitive salary range of $60,000 - $70,000, insurance, and a 401(k) matching program.

Qualifications

• 5+ years of experience in digital experience or related fields.
• Hands-on experience with CMS platforms such as WordPress, Shopify.
• Experience using SEO tools like SEMrush and Google Search Console.

Responsibilities

• Build and optimize landing pages in CMS platforms.
• Support optimization of user journeys to improve digital performance.
• Conduct benchmarking and digital experience analysis.

Skills

Digital experience

Content optimization

SEO tools

A/B testing

Analytics platforms

Tools

Google Analytics 4 (GA4)

Adobe Target

Contentstack

Job description

Caesars Sportsbook & Casino is looking for a Conversion Specialist to enhance digital visibility and optimize customer engagement through web and app experiences. The role requires collaboration with cross-functional teams to improve user journeys and implement digital growth strategies.

Candidates should have over 5 years of digital experience, hands-on CMS expertise, and familiarity with SEO tools. Benefits include a competitive salary range of $60,000 - $70,000, insurance, and a 401(k) matching program.