Digital Engagement Strategist for Civil Rights

NAACP Legal Defense and Education Fund, Inc.; New York (NY); On-site; USD 70,000 - 97,000; Full time

Benefits offered by this job

Generous benefits package

Job summary

The NAACP Legal Defense and Educational Fund, Inc. (LDF) seeks a Social Media Strategist to lead digital and social media strategy across LDF and the Thurgood Marshall Institute.

You will shape content plans, coordinate with legal and program teams, and drive engagement and audience growth through data-driven decisions. You will work in a hybrid environment in New York, collaborating with diverse teams to amplify metrics, respond to trends, and maximize impact while maintaining high standards of

Qualifications

• Minimum of 5 years of direct experience.
• Commitment to civil rights and racial justice mission of LDF.
• Excellent writing and communication skills.
• Fluency in MS Office suite of products, including Outlook, Teams, Word, Excel, and PowerPoint, as well as Adobe Acrobat and other commonly used software.
• Ability to present dense and complex information in easily digestible format.
• Strong analytical skills.
• Strong interpersonal skills, emotional maturity, and the ability to build relationships with stakeholders, including staff, community members, and external partners.
• Excellent attention to detail, including advanced proofreading and editing skills.
• Ability toaccomplishmultiple tasks in a high-paced environment.
• Proactive problem solver when faced with challenging circumstances.
• Flexibility with work schedule to meet the demands of a dynamic legal organization.
• Team player who can also work independently.

Responsibilities

• Work closely with Director to develop and implement digital and social media engagement strategies.
• Maintain LDF’s social media platforms (Facebook, Twitter, Instagram, LinkedIn, YouTube, etc.) and ensure that information is posted regularly, correctly in a way that is user-friendly and engaging.
• Create consistent and meaningful content as part of various social media plans. Develop platform-specific social media strategies.
• Plan, manage, and execute LDF and the TMI’s social media strategy across all platforms.
• Grow LDF and TMI’s presence and content creatively across all social media channels on a day-to-day basis.
• Analyze trends and respond to breaking news by conceptualizing and creating content to amplify LDF and TMI’s messages online.
• Track, report, and interpret data analytics monthly and provide informed recommendations for new strategies and tactics to promote LDF and educate the public.
• Monitor social media for coverage of issues affecting LDF and TMI and craft appropriate messaging.
• Engage in active social listening and engagement with LDF’s digital audiences.
• Monitor developments in social tools, applications, channels, design and strategy, and provide recommendations to increase effective engagement.
• Work with cross-organizational teams and national coalition partners to develop joint strategies for social media campaigns.
• Maintain relationships with social media and digital campaign staff of coalition partners.
• Conduct regular audits of LDF’s social media to inform strategic planning and short- and long-range goals
• Other duties as assigned within the general scope of the position.

Skills

Social media strategy

Content creation

Data analytics

Written communication

Cross-functional collaboration

Tools

MS Office

Adobe Acrobat

Job description

The NAACP Legal Defense and Educational Fund, Inc. (LDF) seeks a Social Media Strategist to lead digital and social media strategy across LDF and the Thurgood Marshall Institute.

You will shape content plans, coordinate with legal and program teams, and drive engagement and audience growth through data-driven decisions. You will work in a hybrid environment in New York, collaborating with diverse teams to amplify metrics, respond to trends, and maximize impact while maintaining high standards of