Digital Engagement Manager

Balboa Park; San Diego (CA); On-site; USD 70,000 - 75,000; Full time

Job summary

Balboa Park is seeking a Digital Engagement Manager to lead digital communications and engagement efforts. This role involves managing website content, email marketing, and social media channels to support fundraising and community initiatives.

The ideal candidate will have 3–5 years of experience in digital marketing, excellent writing skills, and the ability to create engaging visual content. Join us in enhancing the impact of Balboa Park's mission through compelling digital storytelling.

Qualifications

• 3–5 years of experience in digital marketing or nonprofit engagement.
• Ability to interpret engagement metrics for strategy.
• Highly organized with attention to detail.

Responsibilities

• Manage and schedule content on social media channels.
• Execute email marketing campaigns for donor engagement.
• Maintain and update the organization's website.

Skills

Digital marketing experience

Excellent writing and editing

Social media management

Email marketing campaigns

Content creation skills

Analytical skills

Tools

Canva

Adobe Creative Suite

WordPress

Job description

Reports to: Director of Institutional Advancement
Employment Type: Full-Time, Exempt; primarily on-site
Salary Range: $70,000–$75,000 annually

Forever Balboa Park is the nonprofit conservancy dedicated to enhancing and helping maintain all 1,200 acres of Balboa Park. From caring for the Park’s gardens and urban forest to greeting thousands of guests at the Visitor’s Center and info booths, our staff and more than 450 volunteers work year-round to ensure Balboa Park remains a natural place of wonder for all who visit.

Position Summary:

The Digital Engagement Manager plays a key role in advancing Forever Balboa Park’s mission to improve and advance Balboa Park so people, nature and culture thrive together, by leading the organization’s digital communications and engagement efforts. This position is responsible for translating the organization’s priorities – including fundraising initiatives, park improvement projects, and community engagement – into compelling digital messaging that connects with supporters and the broader public.

Reporting to the Director of Institutional Advancement, the Digital Engagement Manager oversees the organization’s digital platforms, including website content, email marketing, and social media. This role works closely with colleagues across departments to plan and execute digital campaigns that increase awareness, strengthen donor relationships, and inspire philanthropic support for Balboa Park.

While the position will collaborate with copywriters, designers, and other creative partners as needed, strong writing and editing skills are essential. The Digital Engagement Manager ensures that messaging across digital channels is clear, mission-driven, and tailored to engage online audiences.

Key Responsibilities

Social Media & Digital Content

• Manage and schedule content across Forever Balboa Park’s social media channels.
• Create and coordinate engaging digital content – including graphics, photography, short-form video, and written storytelling – to highlight the organization’s impact.
• Develop strategies and budget recommendations for social ads or boosting as appropriate.
• Provide monthly social media performance reporting.

Email Marketing & Supporter Communications

• Plan, write, and execute email marketing campaigns to engage prospective donors, members, volunteers, and community supporters.
• Coordinate audience segmentation and email lists in collaboration with the Institutional Advancement team.
• Track and analyze performance metrics such as open rates, click-through rates, and conversions to inform future campaigns.

Website & Digital Platforms

• Maintain and update Forever Balboa Park’s website, ensuring content remains current, accurate, and aligned with organizational priorities.
• Support digital fundraising and donor engagement efforts through website content and online campaign tools.

Digital Strategy & Audience Engagement

• Develop and implement digital engagement strategies that support Forever Balboa Park’s fundraising initiatives, programs, and organizational priorities.
• Translate institutional goals and park improvement projects into compelling digital messaging and storytelling.
• Monitor digital engagement metrics and adjust strategies to strengthen audience growth and supporter engagement.
• Work closely with the Institutional Advancement team to support fundraising campaigns, donor communications, and stewardship initiatives.
• Collaborate with staff across the organization to ensure consistent messaging across digital platforms.
• Partner with copywriters, designers, photographers, and other contractors to produce high-quality digital content when needed.

Qualifications and Skills

• 3–5 years of experience in digital marketing, communications, or nonprofit engagement.
• Excellent writing and editing skills with the ability to tailor messaging for digital audiences.
• Experience managing email marketing campaigns, social media platforms, and website content.
• Ability to create visually engaging digital content using tools such as Canva, Adobe, or similar platforms.
• Proficiency managing website content through a content management system (such as WordPress).
• Ability to interpret engagement metrics and use data to inform strategy.
• Highly organized with strong attention to detail, an ability to manage multiple projects simultaneously, and a commitment to meeting deadlines.
• Collaborative mindset with the ability to work effectively across teams.

Preferred Skills:

• Familiarity with the mission and initiatives of Forever Balboa Park and its partners.
• Experience supporting fundraising or donor engagement campaigns through digital channels.
• Familiarity with Adobe Creative Suite (Illustrator, Photoshop, InDesign).

How to Apply

Interested candidates should submit a resume and cover letter detailing their qualifications and relevant experience to Diane Lincoln at [e-mail] .

Forever Balboa Park is an equal opportunity employer. Forever Balboa Park is committed to providing an inclusive and welcoming environment for all members of its staff, visitors, volunteers, subcontractors, vendors, and donors. We do not and shall not discriminate on the basis of race, color, religion, creed, gender identity, gender expression, age, national origin or ancestry, disability, marital status, sexual orientation, or military status, in any of our activities or operations. These activities include but are not limited to hiring and firing of staff, selection of volunteers and vendors, and provision of services. We will take affirmative action measures to ensure against discrimination in employment, recruitment, advertisements for employment, compensation, termination, upgrading, promotions, and other conditions of employment against any employee or job applicant.

This job description is intended as a guide to the general job responsibilities and is not inclusive of all everyday duties the employee is expected to perform.