Digital Designer / Content Creator

Central Garden & Pet; Norton (MA); On-site; USD 60,000 - 75,000; Full time

Benefits offered by this job

Comprehensive Medical, Dental, Vision

Life & Short-Term Disability Insurance

Health & Dependent Care FSA

401k with company match

Paid time off & Holidays

Employee Assistance Program

Access to online courses

On-demand pay

Job summary

Green Garden Products, a subsidiary of Central Garden & Pet, is hiring a Digital Designer / Content Creator to join our in-house marketing team. You will craft engaging visual content for brands like Ferry-Morse, McKenzie Seeds, and Jiffy Seed Starting products, supporting campaigns across email, web, and social channels.

You will collaborate with the Creative Manager and marketing partners to develop assets, short-form video, photography, and consistent branding.

Qualifications

• Bachelor's degree in Graphic Design, Visual Communications, Marketing, or related field or equivalent professional experience.
• Proficiency with Adobe Creative Suite (Photoshop, Illustrator, InDesign) and video editing tools.
• 1–3 years of professional design, digital marketing, or content-production experience.
• Strong portfolio with digital, social, web, or marketing creative.

Responsibilities

• Design digital assets for websites, emails, social media, and campaigns.
• Create visual content for social media, digital advertising, presentations, and marketing materials.
• Develop email campaigns and optimize assets for desktop and mobile.
• Produce short-form video content and reels for social platforms.
• Collaborate with Creative Manager and marketing teams to meet briefs and deadlines.
• Assist with photography, prop setup, and on-set support.

Skills

Graphic design

Digital marketing

Video editing

Email marketing

Social media content

Typography & layout

Brand guidelines

Communication

Education

Bachelor's degree in Graphic Design or related field

Tools

Adobe Photoshop

Illustrator

InDesign

Premiere Pro

After Effects

Klaviyo

Job description

About Us

Green Garden Product s is a subsidiary of Central Garden & Pet, the number one supplier of top-quality flower seeds and non-GMO vegetable seeds for the gardening industry . Green Garden Products provides high quality products for the home gardener. Our brand portfolio includes the #1 home gardening seed and seed starting brands in North America Central Garden & Pet Company (NASDAQ: CENT) is a leading innovator, marketer and producer of quality branded products for the pet and lawn and garden supplies markets. Please see our website at www.central.com for additional company information.

About the job

Are you a creative designer who loves bringing ideas to life across digital and social channels? Green Garden Products is looking for a Digital Designer / Content Creator to join our in-house marketing and creative team.

In this role, you’ll help create engaging visual content for brands including Ferry-Morse, McKenzie Seeds, Jiffy Seed Starting products, and SUPERThrive. You’ll work closely with our Creative Manager and other marketing partners to develop digital assets, social media content, short-form video, photography, and other creative assets that support our brands and connect with consumers.

This is a great opportunity for an early-career designer who has a strong design foundation, enjoys working across different types of creative projects, and is eager to continue building their skills in a collaborative environment. This is an exempt position that pays a salary range of $60,000 to $75,000 per year based on experience.

What We Ask of You

On any given day, you may be designing an email campaign, creating website or social media graphics, editing a short-form video, adapting creative for different channels, or photographing products and props.

You will:

• Work closely with the Creative Manager and marketing partners to develop and execute creative concepts for digital marketing, social media, e-commerce, retail, and other brand initiatives.
• Design digital assets for FerryMorse.com and McKenzieSeeds.com, including homepage graphics, promotional banners, landing-page content, product-support graphics, and seasonal or campaign-based creative.
• Build and design consumer email campaigns using email marketing tools, creating graphics and layouts within established templates and brand guidelines and optimizing assets for desktop and mobile.
• Concept and create visual content for social media, digital advertising, presentations, promotional materials, and other marketing needs while maintaining brand consistency.
• Concept and edit short-form video and social content for platforms such as Instagram, TikTok, and Facebook, including reels, product demonstrations, simple motion graphics, text overlays, and other supporting visual elements.
• Assist with photography and video production, including photographing products and preparing props, backgrounds, and other materials for shoots.
• Adapt and resize creative for use across websites, email, digital advertising, social media, and other channels.
• Stay aware of current design, digital, social media, and content trends and bring relevant ideas to the creative team.
• Collaborate with the Creative Manager, marketing team, e-commerce team, and other internal partners to manage projects, incorporate feedback, and meet creative briefs, schedules, and deadlines.
• Maintain organized creative files and brand assets while managing multiple assignments with strong attention to detail.

What You Bring to the Table

• Bachelor ' s degree in Graphic Design, Visual Communications, Media, Marketing, or a related field, or equivalent professional experience.
• Desire to continue learning and using new creative tools, including emerging AI-assisted design and content-creation tools.
• 1-3 years of professional design, digital marketing, creative, or content-production experience.
• A portfolio demonstrating strong visual design skills and examples of digital, social, web, or marketing creative.
• Proficiency with Adobe Creative Suite, particularly Photoshop, Illustrator, and InDesign.
• Experience designing digital assets for websites, email, social media, or other digital marketing channels.
• Familiarity with Klaviyo or another email marketing platform; direct Klaviyo experience is preferred.
• Working knowledge of Adobe Premiere Pro, After Effects, or similar video-editing tools is a plus.
• Basic understanding of designing for responsive digital environments, including desktop and mobile.
• Experience creating content for social media platforms such as Instagram, TikTok, or Facebook.
• Basic photography and video-production skills.
• Strong understanding of typography, layout, composition, color, and visual hierarchy.
• Ability to follow established brand guidelines while bringing creativity and fresh thinking to assignments.
• Strong organizational skills and attention to detail.
• Ability to manage multiple assignments and meet deadlines in a fast-paced environment.
• Collaborative attitude and willingness to receive feedback and continue developing professionally.
• Comfort occasionally appearing in social content is a plus
• Strong written and verbal communication skills.
• Interest in gardening, plants, outdoor living, or consumer lifestyle brands is a plus.
• Local travel may occasionally be required

Benefits Package and Employee Programs

• Comprehensive Medical, Dental, and Vision Insurance
• Free Life and Short-Term Disability Insurance
• Health and Dependent Care Flexible Spending Accounts
• 401k with 3% company match and annual profit-sharing bonus!
• Paid time off and Holidays
• Employee Assistance Program
• Access to thousands of free online courses
• Access to on-demand pay

At Central Garden & Pet (NASDAQ: CENT and CENTA), we believe home is at the center of our lives, and our employees are driven by our purpose to nurture happy and healthy homes. Our company is made up of thousands of people across North America, with an emerging footprint across the U.K., Mexico, China, and Canada - all dedicated to helping gardens bloom bigger, pets live healthier and communities grow stronger. We are united by our mission to lead the future of the garden and pet industries...one blade of grass and one wagging tail at a time. Visit our website at www.central.com to learn more.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law. Green Garden Products participates in E-Verify.