Digital Designer

IGS Energy; Kentucky; On-site; USD 67,150 - 107,440; Full time

Job summary

IGS Energy is seeking a Digital Designer to craft user-centered digital experiences across websites, landing pages, email campaigns and mobile interfaces. You will balance strategy, creativity and execution from concept through production, applying brand standards and accessibility best practices.

You will collaborate with marketing, product managers and developers to translate campaign strategies into cohesive visuals and ensure consistency across channels.

Qualifications

• 3+ years of professional design experience focused on digital media.
• Portfolio demonstrating public-facing websites and multi-channel campaigns.
• Strong visual design, typography, layout, color theory and branding.
• Familiarity with UI/UX, accessibility standards, and responsive design.
• Experience designing within CMS platforms such as Sitefinity or HubSpot.
• Experience collaborating with developers, marketers and product managers.
• Knowledge of print production and campaign asset development beyond digital.

Responsibilities

• Create visually compelling digital experiences across websites, landing pages, email campaigns, paid media, social media, and mobile platforms.
• Champion the IGS brand, ensuring consistency while evolving brand expression.
• Provide design guidance and expertise to project teams as a trusted resource for visual communication.
• Ensure all work aligns with brand standards, accessibility, UI/UX principles, and marketing best practices.
• Partner with marketing and development teams to optimize website and landing page experiences in CMS platforms.
• Design and execute assets for end-to-end marketing campaigns spanning multiple channels and formats.
• Adapt concepts across digital, print, social, advertising, presentation and event materials.
• Translate campaign strategies into cohesive visual experiences across touchpoints.
• Understand production requirements and optimize assets for their intended use.
• Manage projects independently from concept through final production with planning and delivery.
• Follow briefs and stakeholder guidance while contributing recommendations throughout.
• Ensure projects are completed on time, within scope and with high quality.
• Collaborate with Marketing Leads, stakeholders, Product Managers, developers and team members to deliver effective creative solutions.
• Interpret feedback and incorporate revisions while maintaining design integrity.
• Build strong relationships across Marketing and the organization through collaboration.
• Present work confidently and justify design decisions in discussions.
• Collaborate with fellow designers and share knowledge and best practices.

Skills

Digital design

Brand guidelines

UI/UX awareness

Cross-functional collaboration

Accessibility

Tools

Sitefinity

HubSpot

Job description

Job Summary

The Digital Designer is responsible for creating compelling, user-centered creative solutions that support business goals across multiple brands and lines of business. While this role is heavily focused on digital experiences—including websites, landing pages, email campaigns, digital advertising, and mobile experiences—it also requires the ability to design and execute across a variety of formats and channels as part of fully integrated marketing campaigns. This role balances strategic thinking, creativity, and executional excellence to deliver impactful work from concept through production. The ideal candidate is a skilled designer with a strong digital foundation who can confidently adapt creative across print, digital, social, presentation, event, and campaign-related deliverables as needed. This position applies acquired design expertise to increasingly complex projects, demonstrates ownership from concept through launch, and has a track record of successfully delivering high-quality creative solutions.

Digital Design & Brand Stewardship

• Create visually compelling and effective digital experiences across websites, landing pages, email campaigns, paid media, social media, and mobile platforms.
• Serve as a champion of the IGS brand, ensuring consistency while helping evolve and strengthen brand expression over time.
• Provide design guidance and expertise to project teams, serving as a trusted resource for visual communication and design best practices.
• Ensure all work aligns with brand standards, accessibility requirements, UI/UX principles, and marketing best practices.
• Partner with marketing and development teams to create, maintain, and optimize website and landing page experiences within CMS platforms, ensuring brand consistency, accessibility, performance, and user experience best practices.

Integrated Campaign Development

• Design and execute creative assets for end-to-end marketing campaigns that span multiple channels and formats.
• Adapt concepts across digital, print, social, advertising, presentation, event, and other communication materials as needed.
• Demonstrate flexibility and versatility in developing creative solutions that support the needs of multiple businesses and audiences.
• Translate campaign strategies into cohesive visual experiences that maintain consistency across touchpoints.
• Understand production requirements and best practices across both digital and traditional channels, ensuring assets are optimized for their intended use.

Visual Strategy & Creative Problem Solving

• Approach projects strategically by understanding business objectives, audience needs, and desired outcomes before developing creative solutions.
• Balance past experience with fresh thinking to create work that is both innovative and grounded in design rationale.
• Identify opportunities to add value beyond project requirements and proactively recommend solutions.Develop creative concepts that solve communication challenges and support measurable business objectives.

Project Ownership & Execution

• Manage projects independently from concept through final production, including planning, execution, revisions, and delivery.
• Follow project briefs, kickoff information, and stakeholder guidance while contributing thoughtful recommendations throughout the process.
• Ensure projects are completed on time, within scope, and at a high level of quality.
• Demonstrate a strong understanding of the project lifecycle, from concept development through final production and launch.

Collaboration & Stakeholder Partnership

• Partner with Marketing Leads, business stakeholders, Product Managers, developers, and other team members to deliver effective creative solutions.
• Interpret feedback from multiple stakeholders and incorporate revisions thoughtfully while maintaining design integrity.
• Build strong working relationships across Marketing and the broader organization through curiosity, collaboration, and trust.
• Present work confidently, articulate design rationale, and facilitate productive creative discussions.
• Collaborate effectively with fellow designers, contributing to team success while sharing knowledge and best practices.

Required

• 3+ years of professional design experience with a focus on digital mediums, including websites, landing pages, email marketing, digital advertising, and mobile experiences.
• Portfolio demonstrating experience with public-facing websites, digital campaigns, and multi-channel marketing initiatives.
• Strong understanding of visual design principles, typography, layout, color theory, and brand systems.
• Experience designing within established brand guidelines while evolving creative solutions to meet business needs.
• Familiarity with UI/UX best practices, accessibility standards, and responsive design principles.
• Experience designing and implementing digital experiences within CMS platforms such as Sitefinity, HubSpot, or similar systems, with an understanding of content structure, page templates, responsive design, and marketing best practices.
• Experience supporting integrated marketing campaigns across multiple channels and formats.
• Experience collaborating with developers, marketers, product managers, and cross-functional stakeholders.
• Knowledge of print production and campaign asset development beyond digital channels.

Work Authorization

Applicants must be authorized to work in the US on a full-time basis. Unfortunately, a current or future need for sponsorship is not supported or available for this position.

Salary Range

$67,150.00 - $107,440.00. This range reflects base pay only. Incentive earnings, like commissions or bonuses, are not included. This role is also eligible for an annual incentive plan based on company performance.

How We Support Your Wellbeing

• Healthcare Essentials: Comprehensive coverage including medical (plus free telehealth), dental, vision, and employer health savings account contributions.
• Mental Wellbeing: Robust support through Headspace and free mental healthcare visits for you and your dependents.
• Family Planning Support: Extensive assistance with Maven, paid family and caregiver leave, and fertility, adoption, and surrogacy services.
• Financial Readiness: Strong financial foundation with a 401(k) plan, company match, and access to financial wellbeing tools.
• Work-Life Balance: Paid time off, tuition reimbursement, paid leaves, employee hardship fund, and a wide range of additional perks.

Equal Opportunity Employment

It is the policy of IGS Energy to ensure equal employment opportunity in accordance with all applicable federal and state regulations and guidelines. Employment discrimination against employees and applicants due to race, color, religion, sex (including sexual harassment), national origin, disability, age, sexual orientation, gender identity, military status, and veteran status or other legally protected class under applicable law is prohibited. If you require a reasonable accommodation to complete any part of the application or interview process, please contact [e-mail].